202023

2022Catchphrasedead

Published April 6, 2026

202023 is a mispronunciation of the year "2023" that Twitch streamer Adin Ross blurted out during a December 2022 livestream with Andrew Tate. The fumble caught on with Ross's audience and other internet figures like Lil Pump and Sneako, turning into a short-lived but widely repeated catchphrase during the transition into 2023.

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Overview

202023, what happens when you mash "2020" and "2023" together into a single nonsensical year. Instead of saying the actual year, Adin Ross spit out "202023" on stream and just rolled with it3. The mispronunciation took on a life of its own as Ross and his circle kept using it with complete sincerity. Some fans even gave the term a secondary spin, reading "20/20" as a reference to perfect vision and treating "202023" as a declaration of clear-eyed focus heading into 20233.

Origin & Background

Platform
Twitter (earliest tweet), Twitch (viral moment)
Key People
@WeloBk, Adin Ross
Date
2022

The earliest known written instance of "202023" was a tweet from streamer @WeloBk on December 13, 2022. He posted his Twitch stats with the caption "202023 bouta be a movie," picking up roughly 20 likes. Whether this was deliberate wordplay or just a typo is still up for debate1.

The moment that actually made 202023 stick happened one day later. On December 14, 2022, Adin Ross hosted Andrew Tate on a Twitch stream. Ross showed up wearing a bald cap to impersonate Tate, then ripped it off as a prank and announced, "January 1st, 202023, I will shave my head bald on stream"1. The Adin Live YouTube channel uploaded the clip on December 15th, where it pulled over 711,000 views within a month. User @trickypalace clipped the "202023" moment and reposted it across TikTok and Twitter the same day.

How It Spread

Rapper Lil Pump jumped on the 202023 wave on December 23, 2022. TikToker @iamfiresnippet posted a clip, likely sourced from Pump's Instagram story, of the rapper in a mask declaring, "It's 202023, flexing jewelry is not a flex no more. Flexing assets is a flex." The TikTok racked up over 800,000 views in a month1. Twitter account @SaycheeseDGTL reposted it on December 29th, spreading it further.

Ross kept his word. On January 1, 2023, he posted a photo of his freshly shaved head to Twitter with the caption "Starting of 202023 right," which pulled in over 254,000 likes in two weeks. His Instagram version, captioned "Starting off 202023 as a man of my word," hit 1.4 million likes. Lil Pump dropped a "W" in the comments1.

Throughout January, the catchphrase kept circulating through Ross's orbit. On January 11, Twitter user @AuAnchor noted that every Ross stream in "202023" had cleared 100,000 viewers. Two days later, Sneako posted a gym selfie captioned "WE JIM ALL 202023," blending the mispronunciation with the popular "we go Jim" fitness catchphrase. That post picked up over 8,300 likes in four days1.

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