# 90S Nostalgia

90s Nostalgia is the ongoing online affection for the American youth culture of the 1990s, spanning cartoons, snacks, toys, fashion, and early web memories. It started with BBC and VH1 retrospective TV series in the early 2000s and grew into a Millennial-driven staple on YouTube, Tumblr, and BuzzFeed by the early 2010s.

## Overview
90s Nostalgia is the ongoing fondness for the American youth culture of the 1990s, covering everything from Nickelodeon cartoons and Super Soakers to Tamagotchis, boy bands, and dial-up internet sounds[5]. Unlike the earlier 80s revival that ran through the mid-2000s mostly via decade TV documentaries, this trend lives online and is driven by the Millennial generation as it aged into adulthood[4].

The format typically shows up as slideshows, Tumblr photo dumps, listicles, and short video montages that catalogue specific objects, TV shows, snacks, and songs from the decade[3]. Fashion staples like scrunchies and slap bracelets, once ordinary '90s items, became viral touchstones on nostalgia blogs and eventually appeared on retail throwback lines[5].

## How It Spread
Tumblr became a natural hub after the blog Fuck Yeah '90s launched on May 27, 2009, collecting stills from decade movies and shows, product photos of old snacks and clothing, and celebrity shots from the era[3]. The site was popular enough that its second anniversary in 2011 got its own celebratory post on the blog itself.

Mainstream advertising caught up on January 23, 2013, when Internet Explorer's YouTube channel uploaded 'Child of the '90s,' a spot built around toys and gadgets from the decade. The Huffington Post framed the ad as an emotional pitch aimed at viewers born between 1984 and 1988[1], and Complex called out its parade of Pogs, Tamagotchis, and bowl cuts as the reason it worked[2].

A backlash grew that same year. On July 12, 2013, College Humor's YouTube channel posted 'Reading Buzzfeed is Like Being Interrogated,' a sketch mocking the flood of 90s nostalgia listicles on the site[4]. On July 29, The Huffington Post ran '1990 Things From The 90s To End The Nostalgia Once And For All,' a 1,990-entry listicle whose entire premise was that the format had gone too far[5].

## How to Use
A typical 90s Nostalgia post takes a specific list of objects, songs, TV shows, or ads from the decade and drops them into a slideshow, listicle, or short video with minimal commentary[5]. Common conventions include grouping items by year, using low-resolution product photos, and pairing each entry with a short recognition prompt like 'if you remember this, you're old'[3].

## Frequently Asked Questions
### What is 90S Nostalgia?
90s Nostalgia is an online trend of celebrating the American pop culture of the 1990s through slideshows, photo blogs, listicles, and video montages of decade-specific toys, shows, snacks, and fashion[3].

### Where did 90S Nostalgia come from?
The earliest known 90s retrospective was BBC's I Love The '90s in 2001, followed by VH1's American spin-off pilot 'I Love 1990' on July 12, 2004[4].

### What does 90S Nostalgia mean?
It refers to the affectionate remembrance of 1990s youth culture by the Millennial generation, expressed largely through social media rather than through the TV documentaries that fueled the earlier 80s revival[4].

### How do you use 90S Nostalgia?
People make 90s Nostalgia posts by compiling decade-specific items into a listicle, slideshow, or short video, often with a prompt asking readers if they recognize them[5].

### Is 90S Nostalgia still popular?
The trend was strong enough by 2013 that Microsoft built its 'Child of the '90s' Internet Explorer ad around it[2], and The Huffington Post published a 1,990-item listicle designed to end the flood of 90s nostalgia posts[5].

## References
1. [https://www.huffingtonpost.co.uk/2014/01/23/microsofts-child-of-the-90s-advert_n_2540199.html](<https://www.huffingtonpost.co.uk/2014/01/23/microsofts-child-of-the-90s-advert_n_2540199.html>)
2. [https://www.complex.com/pop-culture/2014/01/new-microsoft-commercial-internet-explorer-90s](<https://www.complex.com/pop-culture/2014/01/new-microsoft-commercial-internet-explorer-90s>)
3. [https://fy90s.tumblr.com/](<https://fy90s.tumblr.com/>)
4. [https://knowyourmeme.com/memes/cultures/90s-nostalgia](<https://knowyourmeme.com/memes/cultures/90s-nostalgia>)
5. [https://www.huffpost.com/entry/1990-things-from-90s_n_3623627](<https://www.huffpost.com/entry/1990-things-from-90s_n_3623627>)

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Source: https://meme.com/memes/90s-nostalgia
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