A Core Memory
Also known as: Core Memories · Core Memory · #CoreMemory
"A Core Memory" is an image macro and video meme drawn from the 2015 Pixar film *Inside Out*, where "core memories" are life-defining moments stored as glowing orbs in the brain. The format first hit Reddit in 2019 as a reaction image, then exploded on TikTok in 2022 as creators paired sentimental footage with the film's soundtrack and a dreamy echo effect. The phrase "core memory" crossed over into everyday internet slang for any moment too meaningful (or too embarrassing) to forget.
Overview
The "A Core Memory" meme uses screenshots from Pixar's *Inside Out*, most commonly the character Joy (voiced by Amy Poehler) holding up or admiring a glowing orb with the caption "A new core memory!" In the film, core memories are created during significant life events and go on to shape a person's personality4. The meme applies this concept to both meaningful and absurd situations, joking that a random or embarrassing moment just became permanently seared into the brain.
Beyond the image macro format, "core memory" also became a standalone phrase used across social media. On TikTok, it evolved into a full-blown video trend where users share heartwarming clips set to the *Inside Out* theme song with an echo filter, turning home videos into cinematic highlight reels2.
On May 29th, 2015, the Disney UK YouTube channel uploaded a clip from *Inside Out* showing Joy explaining core memories. The clip pulled in over 816,000 views within five years4. The film itself debuted in U.S. theaters on June 19th, 2015, introducing the concept of core memories to mainstream audiences3.
The meme format didn't emerge until over four years later. On August 19th, 2019, Reddit user EpicRoy13 posted an image macro featuring a screenshot of Joy with the subtitle "A new core memory!" paired with a joke about the brain's reaction to an embarrassing moment. The post earned more than 11,000 upvotes4.
Origin & Background
How It Spread
How to Use This Meme
Image macro format (Reddit-style):
Take a screenshot of Joy from *Inside Out* holding or admiring a glowing orb
Add the caption "A new core memory!" at the bottom
Pair it with a setup describing a moment (typically embarrassing, weird, or unexpectedly significant) that your brain will never let you forget
Choose a personal video clip of a genuinely meaningful moment
Add the *Inside Out* theme song or a soft piano track
Apply the Echo effect for a dreamy, cinematic quality
Caption it with something like "a core memory" or use #CoreMemory
Cultural Impact
Fun Facts
The *Inside Out* theme song sound on TikTok was used in over 200,000 videos even though many creators swapped in different piano tracks.
Psychologists note that every time you recall a memory, you can actually change it. Your "core memory" might be partly fiction.
The concept of emotionally charged memories shaping behavior has roots in Carl Jung's theory of complexes and Sigmund Freud's work on early childhood experiences, long before Pixar got involved.
Studies using fMRI brain scans show increased activity in the amygdala and hippocampus when people recall emotionally significant memories, suggesting these memories really are processed differently than everyday ones.
Despite the trend's positive vibes, therapists emphasize that core memories can also be traumatic, leading to flashbacks and avoidance behaviors.
Derivatives & Variations
Ironic/embarrassing core memories:
Reddit users flipped the wholesome intent of the format, using Joy's excited expression to joke about cringe moments, childhood trauma, or awkward situations that the brain refuses to forget[4].
Harambe core memory:
A popular 2020 Reddit variation framing the death of Harambe the gorilla as a generation-defining core memory, pulling 34,000 upvotes[4].
Echo effect TikToks:
The combination of the *Inside Out* soundtrack and TikTok's Echo filter became its own recognizable subformat, with over 200,000 videos using the sound[2].
Pet core memories:
A subcategory of TikTok videos framing pet moments (dogs at weddings, kittens meeting owners) as core memories, including a viral bridesmaid-puppy video with 3.3 million views[2].
Inside Out 2 revival content:
The 2024 sequel prompted fresh #corememory posts on TikTok and Instagram, reconnecting the meme to its source material[3].
Frequently Asked Questions
References (7)
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- 2
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- 4A Core Memory - Know Your Memeencyclopedia
- 5Memeencyclopedia
- 6A Core Memory - Urban Dictionarydictionary
- 7