# Alear In June 2022, leaked screenshots of an unannounced Fire Emblem game showed a protagonist with striking red-and-blue hair, and 4chan anons were calling her "toothpaste" within hours. By the time Nintendo revealed the character as Alear that September, Fire Emblem Twitter was drawing both Alears with Colgate boxes and praying to Pepsiman. ## Origin Leaked screenshots of what fans suspected was Fire Emblem 18 surfaced in an Imgur gallery on June 14th, 2022[1]. Discussion moved onto 4chan and r/fireemblem, where many were skeptical because the design broke from previous Fire Emblem protagonists[10]. Later that day, an anonymous /v/ user labeled the character "toothpaste"[2], and a /vg/ poster upgraded it to "Toothpaste-chan" within hours[3]. Nintendo developed the game; the nickname and its visual gag were a community invention with no single fan credited as originator. - **Platform:** 4chan (nickname) / Reddit and Twitter (viral spread) - **Creator:** Unknown - **Date:** 2022 ## Overview Alear / Toothpaste-chan is the Divine Dragon protagonist of Fire Emblem Engage, released on Switch in January 2023[9]. Female Alear's two-tone hairstyle, a bright blue fringe over red lengths, reads so much like a Colgate tube that the Fire Emblem community adopted the drugstore nickname before the character's real name was known[4]. Fan art in the format usually pairs her with a consumer-brand prop, a Colgate box in hand or a Pepsi can nearby, with Pepsiman occasionally standing in as a deity for both Alears to worship[7][8]. Male Alear picked up "Colgate-kun" after the official reveal, letting comics show both versions with the same product in hand[4]. ## How to Use The format typically pairs female Alear with a consumer product whose colors match her hair: a Colgate toothpaste box for the red-and-blue, a Pepsi can for the same effect, or Pepsiman himself worshipped by both Alears side by side. ## Frequently Asked Questions ### What is Alear? Alear is the player-character Divine Dragon from Fire Emblem Engage (2023); fans nicknamed the female version "Toothpaste-chan" for her red-and-blue hair before her real name was revealed[4]. ### Where did Alear come from? Alear first appeared in leaked Fire Emblem Engage screenshots posted to Imgur on June 14th, 2022[1], then officially in Nintendo's September 13th, 2022 Direct[9]. ### What does Alear mean? Alear is the character's canonical name; "Toothpaste-chan," "Pepsi-chan," and "Colgate-kun" are fan nicknames prompted by the red-over-blue hairstyle that resembles Colgate packaging and the Pepsi logo[7]. ### How do you use Alear? Common fan art pairs Alear with a brand prop whose colors match the hair, such as a Colgate box or a Pepsi reference, often with both Alears side by side[7][8]. ### Is Alear still popular? The nickname peaked around Fire Emblem Engage's September 2022 reveal and January 2023 launch; it is known within the Fire Emblem fandom but no longer trending[5]. ## References 1. [https://imgur.com/a/HGYtCpt]() 2. [https://arch.b4k.co/v/thread/602445635/#602486203]() 3. [https://arch.b4k.co/vg/thread/388144614/#388148642]() 4. [https://knowyourmeme.com/memes/alear-toothpaste-chan]() 5. [https://www.reddit.com/r/fireemblem/comments/vdct9k/so_i_sketched_toothpastechan_from_the_leaks_and_i/]() 6. [https://twitter.com/NerdAmiba/status/1538841105642713088]() 7. [https://twitter.com/thegreyzen/status/1569747562214612993]() 8. [https://twitter.com/dixoterin/status/1569800965519294465]() 9. [https://www.youtube.com/watch?v=UJ9Iz7HhU-I]() 10. [https://www.reddit.com/r/fireemblem/comments/vdddga/with_a_new_image_of_the_supposedly_main_character/]() --- Source: https://meme.com/memes/alear-toothpaste-chan Published by meme.com — The Internet Meme Library