# Alexa Alexa is Amazon's voice-activated digital assistant, launched with the Echo speaker in November 2014, and the name became meme-fodder through viral clips of the device mishearing questions, spouting inappropriate replies, and, most infamously, laughing unprompted at owners in early 2018. ## Overview Alexa is the voice-activated assistant Amazon built into the Echo line of smart speakers, handling music playback, timers, shopping lists and general questions, and drawing frequent comparisons to Apple's Siri[3]. The name outgrew the product in meme circles thanks to a steady drip of YouTube and Reddit clips where the device misfires in unsettling or absurd ways. The meme is less a single template and more a genre of short home videos: someone asks Alexa a loaded question, the Echo answers something weird, and the clip goes viral. The strongest examples cluster around two ideas, that Alexa is secretly spying for the government and that Alexa is, at some level, sentient and creepy[1]. Both angles hit peak visibility in 2017 and 2018. ## How It Spread The privacy angle broke through in 2017. On March 9th, following the WikiLeaks Vault 7 leak, Redditor DominarRygelThe16th posted a clip of a woman asking Alexa if it was connected to the CIA, only for the device to shut off. The video pulled roughly 113,000 votes at 86% upvoted and 5,400 comments on r/videos within a week[3]. A companion post by Redditor porntipsguzzzardo showed an Echo answering the same question with 'No. I work for Amazon'[3]. Subreddits r/Alexa and r/Alexa_Skills spun up around the device[3]. The defining Alexa moment arrived in early 2018, when owners started reporting that their Echos were laughing unprompted. Twitter user @CaptHandlebar posted a clip of the glitch on February 22nd that racked up 5,800 retweets and 14,000 likes[3]. On March 7th, The Verge reported that Amazon acknowledged the bug, saying 'We're aware of this and working to fix it'[1]. New York Magazine framed the incident as a case study in how opaque smart speakers are to troubleshoot, since none of the processing happens client-side[2]. Amazon's fix, announced later that day, was to retire the short 'Alexa, laugh' command in favor of 'Alexa, can you laugh?', which was less prone to false positives, and to have the device reply 'Sure, I can laugh' before actually laughing to blunt the effect[1]. CNN and Select All covered the fallout alongside The Verge[3]. ## How to Use The Alexa meme format is participatory rather than templated: owners typically film themselves asking the Echo a leading question, often about surveillance, the CIA, or whether the device can laugh, then post the raw clip to Reddit, Twitter or YouTube. Reaction videos and voice-command pranks, like the Simon Says trick, are a common variant. ## Frequently Asked Questions ### What is Alexa? Alexa is Amazon's voice assistant, launched inside the Echo speaker in November 2014, that became a recurring meme subject through viral clips of the device mishearing or misbehaving[3]. ### Where did Alexa come from? Amazon shipped the first Echo with Alexa built in during November 2014, and the smaller Echo Dot followed in March 2016[3]. ### What does Alexa mean? In meme use, 'Alexa' is shorthand for the Echo device itself and, by extension, the running joke that it is either spying on its owner or behaving in a creepy, sentient way[1]. ### How do you use Alexa? As a meme, users film themselves asking the Echo loaded questions, about the CIA, laughing, or NSA monitoring, and share the unexpected replies on Reddit, Twitter and YouTube[3]. ### Is Alexa still popular? The peak viral moments were the 2017 CIA clips and the 2018 unprompted laughter bug, which Amazon patched by retiring the short 'Alexa, laugh' command in favor of 'Alexa, can you laugh?'[1][2]. ## References 1. [https://www.theverge.com/circuitbreaker/2018/3/7/17092334/amazon-alexa-devices-strange-laughter]() 2. [https://nymag.com/intelligencer/2018/03/this-is-why-alexa-is-laughing-at-you.html]() 3. [https://knowyourmeme.com/memes/alexa]() --- Source: https://meme.com/memes/alexa Published by meme.com — The Internet Meme Library