Among Us is a social deduction game where players work together to complete tasks while voting out suspected imposters. The game's simplicity, low price, and social gameplay made it perfect for streaming and collective entertainment. The concept of accusation and suspicion naturally spawned meme culture. The red crewmate character became the iconic image of the meme, appearing in countless variations and references. The word 'sus' (short for suspicious) became internet slang during the game's peak popularity, used beyond gaming contexts to suggest suspicion.

Among Us was developed by Innersloth and released in 2018, but remained relatively obscure for two years. During 2020, particularly when major streamers began playing during the COVID-19 pandemic, the game exploded in popularity. The timing coincided with people seeking entertainment and social connection while isolated. The game's appeal lies in its social deduction mechanic, players must identify who is lying based on behavior and accusation. This mechanic naturally creates entertainment value for viewers and participants, making it perfect for streaming platforms.

Use Among Us memes to reference the game, the red crewmate character, or the concept of 'sus' behavior. The format works for accusations of suspicious behavior, references to the game's mechanics, or citations of the overwhelming presence of Among Us content during its peak.