# Anchorman
Anchorman: The Legend of Ron Burgundy is the 2004 Will Ferrell comedy that turned mustachioed San Diego news anchor Ron Burgundy into a decade-long source of image macros, reaction GIFs, and endlessly quoted lines. The meme took off around 2011-2013 alongside the sequel promotional push.
## Overview
Anchorman: The Legend of Ron Burgundy is a 2004 Adam McKay comedy about Ron Burgundy, a mustachioed 1970s San Diego news anchor played by Will Ferrell[1]. The film centers on Burgundy's rivalry with aspiring newswoman Veronica Corningstone and his dim news team, and it earned a 66% Rotten Tomatoes score built largely on quotable one-liners[1].
Online, the meme lives through image macros of Ron mid-declaration, animated GIFs of scenes like the news team street brawl, and recycled quotes about scotch, Sex Panther cologne, and San Diego[4]. Ron Burgundy became a common reaction template for confident-but-clueless takes, with lines like 'I don't know what we're yelling about' and 'Milk was a bad choice' turning into standalone captions[3].
## How It Spread
By June 2013, more than 30 Anchorman-themed pages existed on the image macro site Quickmeme, covering variants like 'Anchorman Milk' and 'I don't know what we're yelling about'[3]. The original Meme Generator post pulled over 530,000 views and 6,500 Facebook shares in its first two years[3].
The bigger surge came with the Anchorman 2 campaign. On March 28th, 2012, Ferrell announced the sequel in character on Conan and launched a Ron Burgundy Twitter account the same day[3]. Starting in October 2013, Dodge aired more than 70 Durango commercials with Ferrell as Burgundy, several racking up hundreds of thousands of YouTube views[2].
Ferrell then took the character on a real press tour: co-anchoring a nightly newscast on North Dakota's KX News with anchor Amber Schatz on November 30th, 2013, taping a Peyton Manning interview for ESPN's SportsCenter, and getting Emerson College to rename its journalism school the Ron Burgundy School of Communication for one day[2]. Chrysler reported a 36% November sales boost from the ads, and a photo of Ferrell-as-Burgundy holding donuts and malt liquor in Milford, Connecticut hit the front page of Reddit[3].
## How to Use
The template is usually a screencap of Ron Burgundy mid-sentence, captioned in first person with an overconfident or oblivious take. Common conventions include quoting the film directly ('I love scotch,' 'Great Odin's Raven') or writing new lines in Burgundy's swaggering news-anchor voice[4].
## Frequently Asked Questions
### What is Anchorman?
Anchorman is a 2004 Will Ferrell comedy about 1970s San Diego news anchor Ron Burgundy that spawned a long-running catalog of image macros, GIFs, and quoted lines[1].
### Where did Anchorman come from?
The film released on July 9th, 2004, and the first dedicated meme page went up on Meme Generator on December 1st, 2011[3].
### What does Anchorman mean?
Online, Anchorman refers to Ron Burgundy quotes and reaction images used to voice overconfident, oblivious, or absurdly earnest takes[4].
### How do you use Anchorman?
People typically pair a Ron Burgundy screencap with a first-person caption in his voice, or quote lines like 'I don't know what we're yelling about' and 'Milk was a bad choice'[3].
### Is Anchorman still popular?
It is a comedy classic whose GIFs and quotes are still recycled online, though the biggest wave of new memes came around the 2013 Anchorman 2 promotional push[2].
## References
1. [https://www.rottentomatoes.com/m/anchorman/]()
2. [https://abcnews.go.com/US/ron-burgundy-home-teaching-kids-making-cocktails/story?id=21112585]()
3. [https://knowyourmeme.com/memes/anchorman]()
4. [https://www.urbandictionary.com/define.php?term=Anchorman]()
---
Source: https://meme.com/memes/anchorman
Published by meme.com — The Internet Meme Library