# Beer Poster Trend The Beer Poster Trend is a TikTok challenge where people edit themselves into fake beer advertisements for brands like Budweiser, Corona, and Twisted Tea, usually copying pin-up style beach ads. It kicked off in June 2021 and has come back every summer since, spawning parody versions, printed gift posters, and an AI-image wave in the mid-2020s. ## Origin The exact first Beer Poster Trend post is not definitively known, but the format took shape in mid-to-late June 2021 on TikTok[4]. The earliest documented example came from TikTok user lizzyfromtheblock99 on June 20th, 2021, who described making a Budweiser poster and a Corona poster for her boyfriend[5]. The clip picked up over 3.8 million views as the tag spread. - **Platform:** TikTok - **Creator:** lizzyfromtheblock99 - **Date:** 2021 ## Overview The Beer Poster Trend, also called the Beer Poster Challenge or Fake Beer Posters Trend, is about editing yourself into a homemade beer ad using photo apps outside TikTok[1]. The setup usually copies pin-up style beach photography, with women in bikinis or swimwear posing beside logos for Budweiser, Corona, Heineken, Coors Light, or Twisted Tea[2]. Apps like PicsArt include ready-made beer stickers for major brands, which made the format easy to attempt from a single summer photo[2]. Two side variants shape the trend. Users going for laughs make parody posters using intentionally goofy photos of themselves rather than flattering ones[4]. Others print the finished posters and gift them to boyfriends or girlfriends as a novelty, which turned into a running theme under the #beerposter tag[1]. In the mid-2020s revival, AI art tools started replacing real photos in many attempts[4]. ## How It Spread The day after lizzyfromtheblock99's post, TikToker emily_richey uploaded a Western-themed take that pulled roughly 34,000 likes[6]. PopSugar wrote up the trend on June 22nd, 2021 with a walkthrough on editing yourself into a beer ad using outside apps[1]. Two days later, The Drinks Business reported the #beerposter tag had already stacked more than 50 million views[2]. The Drinks Business compared the challenge to the earlier Vogue cover challenge, where users turned selfies into glossy magazine covers[2]. Guys joined in with joking versions on Reddit and Instagram, and Refinery29 covered the format on June 26th, 2021 as a whole summer mood[3]. Beer brands themselves stayed surprisingly quiet on all the free advertising, according to industry coverage at the time[2]. The format returns each summer. On May 31st, 2025, TikTok user beerposterbabe said the trend was making a comeback and hit over 128,800 likes with her attempt[7]. The mid-2020s wave leaned heavier on AI-generated backdrops than the 2021 originals, which relied on straight photo edits[4]. ## How to Use To make a Beer Poster, people typically start with a favorite summer photo of themselves at the beach or pool, then open a photo editor like PicsArt to drop in a beer brand logo or a large bottle[1]. The logo is usually placed so it slightly overlaps the subject, and the eraser tool is used to bring the person back to the front for that inside-the-ad look[1]. Common finishing touches include palm trees, tan lines, and captions written in vintage brewery ad style, then the post goes up under #beerposter[2]. ## Frequently Asked Questions ### What is Beer Poster Trend? It is a TikTok challenge where users edit themselves into fake beer advertisements for brands like Budweiser, Corona, and Heineken, usually copying pin-up style beach ads[1]. ### Where did Beer Poster Trend come from? The earliest known example was TikTok user lizzyfromtheblock99's June 20th, 2021 post about making Budweiser and Corona posters for her boyfriend[5]. ### What does Beer Poster Trend mean? It refers to homemade beer brand ads that people build with photo editing apps like PicsArt and share under the #beerposter hashtag[2]. ### How do you use Beer Poster Trend? Pick a summer beach photo, use a photo editor to add a beer logo or bottle behind you, then use the eraser to blend the subject into the ad and post it[1]. ### Is Beer Poster Trend still popular? The trend comes back each summer, with TikTok user beerposterbabe's May 2025 comeback post pulling over 128,800 likes[7]. ## References 1. [https://www.popsugar.com/tech/how-to-do-beer-poster-trend-on-tiktok-48386229]() 2. [https://www.thedrinksbusiness.com/2021/06/whats-the-tik-tok-beer-poster-trend-all-about/]() 3. [https://www.refinery29.com/en-gb/tiktoks-beer-poster-challenge-explained]() 4. [https://knowyourmeme.com/memes/events/beer-poster-trend-beer-poster-challenge]() 5. [https://www.tiktok.com/@lizzyfromtheblock99/video/6975948751424802054]() 6. [https://www.tiktok.com/@emily_richey/video/6976099995145587974]() 7. [https://www.tiktok.com/@beerposterbabe/video/7510580414591913238]() --- Source: https://meme.com/memes/beer-poster-trend Published by meme.com — The Internet Meme Library