# Bird Box Challenge The Bird Box Challenge was a viral 2018 to 2019 social dare where people filmed themselves doing everyday tasks while blindfolded, mimicking Sandra Bullock in the Netflix thriller Bird Box. It spread under the hashtag #BirdBoxChallenge and prompted a Netflix safety warning after a Utah teen crashed her car mid-attempt. ## Overview The Bird Box Challenge was a viral internet dare where people filmed themselves trying everyday tasks while wearing a blindfold, copying Sandra Bullock's character in the Netflix thriller Bird Box[1]. Participants attempted walking down stairs, riding escalators, scootering indoors, dancing and even driving, with most clips ending in the blindfolded person crashing into something or falling over[1]. The trend was catalogued under the hashtag #BirdBoxChallenge across Twitter, Instagram and YouTube in late December 2018 and early January 2019[3]. Its appeal was simple slapstick, a friend fumbling through a normal task, tied to a movie plot Netflix's own social team helped seed among streamers before the film even reached a wide audience[3]. ## How It Spread The tag jumped from streamers to the general public on December 23rd, 2018, when a Facebook user posting as Lamborghini Law shared a photo of himself blindfolded while holding hands with two blindfolded children[3]. The image was reshared heavily the next day, and by December 24th, blindfolded stunt clips were flooding Twitter, Instagram and YouTube[3]. A 24-hour blindfolded video from YouTuber Morgan Adams posted on December 30th, 2018 pulled 2.1 million views inside five days[3]. By early January the pile-up of injury clips was big enough for Netflix[1] to tweet a public warning on January 2nd, 2019, begging fans not to end up in the hospital, a post that racked up more than 50,000 retweets in a day[1]. Fox News reported the same day that no serious injuries tied to the trend had yet been logged[1]. That changed on January 7th, 2019, when a 17-year-old driver in Layton City, Utah pulled a beanie down over her eyes while driving on Layton Parkway with a 16-year-old passenger, drifted into oncoming traffic and struck another vehicle, a light post and a sound wall[2]. Nobody was hurt, but Lieutenant Travis Lyman told Gizmodo the department was weighing reckless-driving charges[2]. The Layton City Police tweet showing the wreck pulled over 890 retweets and 1,800 likes within four days[3], and a Reddit thread about the crash in r/news gathered more than 2,300 points and 500 comments in the same window[3]. ## How to Use A typical Bird Box Challenge clip is short and self-filmed. The participant ties a blindfold on-camera, calls out the task (cooking eggs, walking to the mailbox, beating a video game level) and rolls tape until they either finish or knock something over[1]. Common conventions include tagging the post with #BirdBoxChallenge, using a scarf or beanie as the blindfold and cutting to a laughing reveal when the blindfold comes off[3]. After Netflix's January 2nd, 2019 safety tweet, most creators kept the stunts to low-stakes household settings rather than anything involving traffic or stairs[1]. ## Frequently Asked Questions ### What is Bird Box Challenge? A viral 2018 to 2019 social dare where people filmed themselves attempting everyday tasks while blindfolded, inspired by the Netflix film Bird Box[1]. ### Where did Bird Box Challenge come from? It started on December 6th, 2018 when Netflix ANZ's Twitter dared Twitch streamer geekgg to beat a Crash Bandicoot level blindfolded, then went mainstream around Christmas 2018 through the #BirdBoxChallenge hashtag[3]. ### What does Bird Box Challenge mean? The name references Sandra Bullock's blindfolded journey in Bird Box, with participants recreating the can't-look gimmick in mundane real-life settings[1]. ### How do you use Bird Box Challenge? Tie on a blindfold, film yourself trying a normal task like walking or cooking, and post the clip under #BirdBoxChallenge, usually ending on a fall or a laughing reveal[3]. ### Is Bird Box Challenge still popular? No, the trend faded after early 2019 once Netflix issued a safety warning and news coverage of a Utah teen's blindfolded car crash cooled participation off[2]. ## References 1. [https://www.foxnews.com/entertainment/bird-box-challenge-inspired-by-netflix-movie-prompts-streaming-service-to-issue-warning]() 2. [https://gizmodo.com/the-first-dumb-meme-accident-of-2019-is-here-1831680968]() 3. [https://knowyourmeme.com/memes/bird-box-challenge]() --- Source: https://meme.com/memes/bird-box-challenge Published by meme.com — The Internet Meme Library