# Bratzchallenge The Bratzchallenge is a hashtag makeup challenge where people paint their faces to look like the plastic Bratz dolls, then post the result next to a photo of the specific doll they copied. It first hit Twitter in September 2017 and went properly viral across Reddit and Instagram in January 2019 after major beauty press picked it up. ## Overview The Bratzchallenge is a hashtag campaign where people apply heavy, cartoonish makeup to look like the plastic Bratz dolls that peaked in the early 2000s[1]. Participants recreate the dolls' signature features, oversized glossy lips, dramatic winged liner, and big shadowed eyes, then pair the finished face with a side-by-side photo of the exact doll they picked as their reference[2]. Bratz dolls launched in 2001 as a sassier alternative to Barbie, and the challenge trades on that early-2000s nostalgia while pushing modern makeup techniques to their extremes[2]. The finished looks tend to distort human proportions rather than flatter them, which is part of the appeal, users lean into the plastic doll effect on purpose[1]. ## How It Spread Days after KaaylaDee's tutorial, beauty YouTuber dope2111 posted a video titled "BRATZ DOLL Makeup Transformation!!!" and it racked up over 14 million views, giving the format its first mainstream beauty-scene audience[4]. The tag then went quiet for more than a year before catching fire again in January 2019. On January 13, 2019, Twitter user @aryarose6 restarted the trend with a fresh entry[3]. Less than two weeks later, on January 26, Redditor taybrittney posted a Sasha recreation to r/MakeupAddiction that earned more than 8,000 upvotes and 95 comments[3]. Three days after that, Instagram user @lenkalul dropped a version that pulled over 54,000 likes in about 48 hours[3]. Beauty press moved on the trend fast. PopSugar ran a roundup of the strongest entries and framed the wave as revived affection for the doll's Y2K style[1]. Cosmopolitan UK covered the Bratzchallenge the same week and noted that YouTuber NikkieTutorials had joined in on Instagram, which pushed the tag deeper into the beauty influencer circuit[2]. ## How to Use To try the Bratzchallenge, people typically pick one specific Bratz doll (Sasha, Yasmin, Cloe, Jade) and use it as a direct reference. The common convention is heavy contour to slim the face, oversized shimmery eyeshadow blocks, thick winged eyeliner, and high-shine lip gloss on overdrawn lips[2]. The finished shot is usually posted as a side-by-side with the doll under the #BratzChallenge tag[1]. ## Frequently Asked Questions ### What is Bratzchallenge? Bratzchallenge is a makeup challenge where people paint their faces to look like Bratz dolls, then post the result next to a photo of the doll they copied[1]. ### Where did Bratzchallenge come from? The hashtag first appeared on Twitter from user @maelintrw on September 25, 2017[3], then hit a much bigger wave on Reddit and Instagram in January 2019[2]. ### What does Bratzchallenge mean? It refers to recreating the exaggerated features of Bratz dolls, oversized glossy lips, huge shadowed eyes, and sharp winged liner, using real makeup on a real face[2]. ### How do you use Bratzchallenge? Pick a specific Bratz doll, do a makeup look that matches its features, and post a side-by-side photo of your face and the doll under the #BratzChallenge tag[1]. ### Is Bratzchallenge still popular? Its peak was the January 2019 wave that pulled major beauty press coverage from outlets like PopSugar and Cosmopolitan[1][2]; activity since has been sporadic rather than trending. ## References 1. [https://www.popsugar.com/beauty/Bratz-Challenge-2019-45732220]() 2. [https://www.cosmopolitan.com/uk/beauty-hair/a26096415/bratz-makeup-challenge-viral/]() 3. [https://knowyourmeme.com/memes/bratz-challenge]() 4. [https://www.youtube.com/watch?v=ymI8uurWEnI]() --- Source: https://meme.com/memes/bratzchallenge Published by meme.com — The Internet Meme Library