# Brian I'm Sorry

Brian I'm Sorry, also known as I'm Sorry, No, I'm Sorry, is an object labeling format from a 2016 Family Guy Old Yeller parody where Brian Griffin kills his owner first. Redditors turned it into a template in February 2020, and anime subreddits took it over within weeks for censorship and piracy jokes.

## Origin
On October 23, 2016, Family Guy aired season 15, episode four, "Inside Family Guy," which is the source of the scene[3]. Brian retells Old Yeller as the dog, and when his owner says "I'm sorry" and raises the shotgun, Brian rolls out of the way, draws a pistol, and shoots the owner first while delivering "No, I'm sorry"[8]. Nearly four years passed before anyone reformatted the sequence as an object labeling template.

- **Platform:** Family Guy (source clip) / Reddit (viral spread)
- **Creator:** Unknown (earliest template posted by Redditor 0jack_robinson0)
- **Date:** 2020

## Overview
Users slap labels over the two characters and their guns to show a sudden reversal of power[1]. The top panel shows the owner aiming his shotgun with an "I'm sorry," while the bottom shows Brian rolling aside, pistol drawn, delivering "No, I'm sorry" before firing[2]. Whatever label sits on Brian becomes the underdog that turns the tables.

Captions range from anime trope reversals to video game parry-counter jokes and sports upsets. The r/Animemes crowd found Brian I'm Sorry especially suited to anti-censorship and pirate-site punchlines[4], often labeling the owner as Japanese law and Brian as the workaround[5].

## How to Use
Pick a two-panel screenshot and label the owner with the apparent threat and Brian with whatever counters it. Some posters only label the characters; others label the shotgun and sidearm as well to specify what gets beaten by what.

## Frequently Asked Questions
### What is Brian I'm Sorry?
Brian I'm Sorry is an object labeling format based on a 2016 Family Guy parody of Old Yeller, where Brian Griffin shoots his owner instead of being put down[2].

### Where did Brian I'm Sorry come from?
The source scene aired on Family Guy season 15, episode four on October 23, 2016, and was reformatted as a template by Redditor 0jack_robinson0 on February 23, 2020[2].

### What does Brian I'm Sorry mean?
It shows a sudden power reversal where whatever Brian represents counters whatever the owner represents, right as the owner looked ready to win[1].

### How do you use Brian I'm Sorry?
Label the owner with a threat and Brian with its counter, optionally labeling the shotgun and sidearm too for extra specificity[5].

### Is Brian I'm Sorry still popular?
Peak usage was February and March 2020 on Reddit and Twitter[1][4]. After that burst, activity fell off outside occasional reposts[3].

## References
1. [https://www.reddit.com/r/dankmemes/comments/f88nzb/parry_this_you_fucking_casual/](<https://www.reddit.com/r/dankmemes/comments/f88nzb/parry_this_you_fucking_casual/>)
2. [https://www.reddit.com/r/MemeEconomy/comments/f89ldx/invest_in_this_new_family_guy_format/](<https://www.reddit.com/r/MemeEconomy/comments/f89ldx/invest_in_this_new_family_guy_format/>)
3. [https://knowyourmeme.com/memes/brian-im-sorry](<https://knowyourmeme.com/memes/brian-im-sorry>)
4. [https://www.reddit.com/r/Animemes/comments/femkur/decensorship_has_been_solved_boys/](<https://www.reddit.com/r/Animemes/comments/femkur/decensorship_has_been_solved_boys/>)
5. [https://www.reddit.com/r/MemeTemplatesOfficial/comments/f9mlcg/can_i_get_the_im_sorry_no_im_sorry_meme_template/](<https://www.reddit.com/r/MemeTemplatesOfficial/comments/f9mlcg/can_i_get_the_im_sorry_no_im_sorry_meme_template/>)
6. [https://www.reddit.com/r/Animemes/comments/f9b5x6/op_starts_playing/](<https://www.reddit.com/r/Animemes/comments/f9b5x6/op_starts_playing/>)
7. [https://twitter.com/i/status/1235298475904028673](<https://twitter.com/i/status/1235298475904028673>)
8. [https://www.youtube.com/watch?v=IsW6pMuhxz8](<https://www.youtube.com/watch?v=IsW6pMuhxz8>)

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Source: https://meme.com/memes/brian-im-sorry
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