# Brown Bricks/Minecrap

Brown Bricks is a catchphrase from a 2012 Cinemassacre video where host Mike Matei reviewed the iOS port of Minecraft while voicing an animated Inspector Gadget who kept mispronouncing the game as 'Minecrap'[1]. Fans mocked the video almost immediately, and in May 2017 the remix channel SiIvaGunner adopted the clip as a running gag across its uploads[2].

## Origin
On May 11, 2012, Cinemassacre co-host Mike Matei uploaded 'Minecraft with Gadget,' a review of the iOS port of Minecraft that he performed as a two-hander with an animated Inspector Gadget he also voiced[1]. In the sketch, Gadget cannot say the title and settles on 'Minecrap,' with the capper line being 'I love to build brown bricks with mine crap'[1].

Reception was sharply negative, and Matei later pulled the original video from Cinemassacre's channel, after which mirrors kept the sketch circulating[1]. A reuploaded copy is the version most viewers see today[4].

- **Platform:** YouTube (Cinemassacre) / SiIvaGunner (viral spread)
- **Creator:** Mike Matei
- **Date:** 2012

## Overview
The catchphrase comes from a bit in which Matei, playing a cartoon Inspector Gadget, flubs the word 'Minecraft' as 'Minecrap' and declares that he loves to 'build brown bricks with mine crap'[1]. Delivery is the whole joke: a stilted impression, a muddy animated overlay, and punchlines that land flat, which is why fans circulated the clip as a cringe artifact rather than a quote they endorsed[3].

In remix usage, Brown Bricks/Minecrap works less like a reaction image and more like a sampled audio bite. SiIvaGunner edits splice the line into unrelated game soundtracks and intros, so the humor sits in the clash between the earnest Cinemassacre read and whatever track it is pasted over[2]. Oney fans and other Iris animators also quote the line as an in-joke, letting a single mangled syllable stand in for the whole bit[1].

## How It Spread
Parodies arrived within weeks. On June 5, 2012, YouTube user getreadyforthecircuis posted 'The Reaction Mike Matei Expected from Minecraft with Gadget,' which overlays a canned laugh track on every failed joke in the sketch[5]. That edit kept the clip in rotation among Cinemassacre viewers who treated the review as self-parody material[1].

Interest spiked again in late 2016 and early 2017, when Iris animator Chris 'Oney' O'Neill and his audience began quoting the line in streams and animations, pulling a new wave of viewers back to the source video[1]. In May 2017, the remix channel SiIvaGunner folded the clip into its catalogue: on May 14 the channel uploaded 'Main Theme, Inspector Gadget: Mad Robots Invasion,' which racked up more than 19,000 views within days[6]. Three days later, on May 17, SiIvaGunner posted a parody of the Angry Video Game Nerd intro built around the same clip[7].

The sketch sits in the same corner of YouTube as other Cinemassacre and Oney in-jokes, where a single mangled line is enough to signal the reference without replaying the whole bit[8].

## Frequently Asked Questions
### What is Brown Bricks/Minecrap?
A catchphrase from Mike Matei's 2012 Cinemassacre video 'Minecraft with Gadget,' in which an animated Inspector Gadget says he loves to 'build brown bricks with mine crap'[1].

### Where did Brown Bricks/Minecrap come from?
It comes from a May 11, 2012 YouTube review by Cinemassacre's Mike Matei of the iOS port of Minecraft, performed with a Gadget cartoon he voiced himself[1].

### What does Brown Bricks/Minecrap mean?
It is a nonsense line played straight: Gadget cannot pronounce Minecraft and calls the blocks 'brown bricks,' so fans quote it to mock the sketch's flat delivery[1].

### How do you use Brown Bricks/Minecrap?
Users drop the audio into remixes, as SiIvaGunner did in its May 2017 Inspector Gadget and AVGN parody rips[6], or quote the line as an in-joke in Cinemassacre and Oney circles[1].

### Is Brown Bricks/Minecrap still popular?
It is a classic YouTube in-joke that lives on through mirrors of the original clip[4] and SiIvaGunner's 2017 uploads[7], rather than ongoing viral activity.

## References
1. [https://www.youtube.com/watch?v=7TZcW8wmmo4](<https://www.youtube.com/watch?v=7TZcW8wmmo4>)
2. [https://www.youtube.com/watch?v=lp0cTsE4Voc](<https://www.youtube.com/watch?v=lp0cTsE4Voc>)
3. [https://knowyourmeme.com/memes/brown-bricksminecrap](<https://knowyourmeme.com/memes/brown-bricksminecrap>)
4. [https://www.youtube.com/watch?v=FyEUm9xL8_8](<https://www.youtube.com/watch?v=FyEUm9xL8_8>)
5. [https://www.youtube.com/watch?v=694-pgvrZio](<https://www.youtube.com/watch?v=694-pgvrZio>)
6. [https://www.youtube.com/watch?v=Iz1WuBIUBHs](<https://www.youtube.com/watch?v=Iz1WuBIUBHs>)
7. [https://www.youtube.com/watch?v=sKsimMrAxPs](<https://www.youtube.com/watch?v=sKsimMrAxPs>)
8. [https://www.youtube.com/watch?v=MQT-TqHkt1c](<https://www.youtube.com/watch?v=MQT-TqHkt1c>)

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Source: https://meme.com/memes/brown-bricksminecrap
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