# Cheese Slap

Cheese Slap is a prank format where someone throws or slaps a slice of processed cheese onto a person's or animal's face, then films the reaction. It started on YouTube in 2006 and blew up on Twitter and TikTok in late 2018 and early 2019, often set to The Village People's YMCA.

## Overview
Cheese Slap, also called Cheesing or the Cheese Challenge, is a prank in which someone throws or slaps a single slice of processed cheese onto another person's or animal's face and films the reaction[3]. The gag works because the cheese sticks for a second before peeling off, giving the target a beat of confusion before they react. Urban Dictionary entries describe wetting the slice slightly and aiming for someone asleep or an unsuspecting pet for maximum effect[2].

While the basic act is dumb by design, the format picked up a distinct visual identity during its 2018 viral run: single-slice American cheese, a startled face, and often The Village People's YMCA playing over the top[3]. A spin-off called Dog Cheese, where the target is specifically a dog, became one of the most shared versions online[3].

## How It Spread
In November 2018, TikTok users started tossing cheese slices at mirrors while YMCA played, giving the old prank a new soundtrack[3]. On November 10th, 2018, Twitter user @blargmyschnoople [4] posted the Dog Cheese tweet, framing landing a slice on a dog as a game, and the post picked up around 126,000 likes and 27,000 retweets[3]. TikTokers then merged Dog Cheese into the wider Cheese Slap trend through December 2018, and Cool TikToks published an early compilation on December 27th, 2018[3].

The real explosion came on February 28th, 2019, when Twitter user @unclehxlmes posted a clip of a cheese slice being tossed onto a child's face. It hit more than 10.3 million views, 750,000 likes and 250,000 retweets before being deleted[3]. The next day, @unclehxlmes [5] tweeted that he pulled it because things got "way out of hand"[3]. In the same 24-hour window, @annaclairerusso's version drew over 12.7 million views and 830,000 likes, and @TEJAX001's clip of him cheesing his cousin crossed 520,000 views within a week[3].

On March 3rd, 2019, Twitter user @nasiijau posted an animated parody with a Scorbunny Pokemon taking the slap, showing the format had jumped from real pranks into fan art and remixes[3]. From there, Cheese Slap settled in as a recurring joke template that resurfaces whenever a new pet or baby reaction video hits the timeline.

## How to Use
A typical Cheese Slap video is short and single-take: film a person or pet who isn't paying attention, throw or press a slice of processed American cheese onto their face, and let the reaction play out unedited. The 2018 TikTok convention often paired the throw with the horn hit in YMCA[3], and some creators labeled the cheese with a caption like "my love and affection" to add a punchline on top of the prank[3]. For the Dog Cheese variant, the goal is simply landing the slice on the dog's snout in one try[3].

## Frequently Asked Questions
### What is Cheese Slap?
Cheese Slap is a prank video format in which someone throws a slice of processed cheese onto another person's or animal's face and films the reaction, often set to YMCA[3].

### Where did Cheese Slap come from?
The earliest known clip is The Cheese Incident, posted by YouTuber arsone62 on June 9th, 2006[3]. Urban Dictionary entries from the same era credit CPDunbar with popularizing it offline in summer 2006[2].

### What does Cheese Slap mean?
It refers to slapping or tossing a single slice of plastic-wrapped cheese at someone, ideally while they are asleep or an animal that isn't paying attention[2].

### How do you use Cheese Slap?
Film a short reaction clip: throw a slice of American cheese at a face in one take, often synced to YMCA, or target a pet in the Dog Cheese variant popularized by @blargmyschnoople in November 2018[3].

### Is Cheese Slap still popular?
It peaked on Twitter and TikTok in late 2018 and early 2019, when @unclehxlmes's since-deleted clip cleared 10 million views, and it stayed a classic prank template revived in pet and baby videos afterward[3].

## References
1. [https://www.youtube.com/watch?v=equywRJbIk0](<https://www.youtube.com/watch?v=equywRJbIk0>)
2. [https://www.urbandictionary.com/define.php?term=Cheese%20Slap](<https://www.urbandictionary.com/define.php?term=Cheese%20Slap>)
3. [https://knowyourmeme.com/memes/cheese-slap](<https://knowyourmeme.com/memes/cheese-slap>)
4. [https://twitter.com/blargmyschnoople](<https://twitter.com/blargmyschnoople>)
5. [https://twitter.com/unclehxlmes](<https://twitter.com/unclehxlmes>)

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Source: https://meme.com/memes/cheese-slap
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