# Clean Blueberry (Energy Drink)

Clean Blueberry is the blueberry flavor of Swedish energy drink brand Clean Drink, which went viral on TikTok in early 2023 after its product image kept showing up pasted onto split-screen Family Guy and Subway Surfers clips. By February 2023, the #cleanblueberry hashtag had pulled roughly 332.3 million views as users puzzled over the strange placement.

## Origin
Clean Drink added a Blueberry flavor to its lineup on January 1, 2023, pitched alongside existing options like Clean Cola Zero, Strawberry & Kiwi and the lingonberry-based Lingon flavor[1]. Starting that same day, the brand's official TikTok account posted a run of promo clips scored with popular TikTok sounds, including the Zoolander Stare song, each pulling over 30,000 plays and 1,000 likes within a month[5].

Swedish TikToker @verafillers posted an early influencer plug on January 21, 2023, logging roughly 146,700 plays and 10,800 likes in its first month[4]. Three days later, on January 24, 2023, @karatefylla posted a clip from a Swedish talk show with a Clean Blueberry product image layered across the bottom of the frame, no explanation given[6]. That video is cited as one of the first known instances where the can appears for a nonsensical reason rather than an obvious endorsement[2].

- **Platform:** TikTok (brand account, then viral user remixes)
- **Creator:** Clean Drink (brand); viral format popularized by anonymous TikTok editors
- **Date:** 2023

## Overview
Clean Blueberry refers to a blueberry flavor of Clean Drink, a sugar-free Swedish energy drink carrying B vitamins, BCAAs and 180mg of caffeine per can[1]. The product image, a bright blue can on a white background, became a running TikTok sight gag in January and February 2023 after editors pasted it on top of split-screen clips combining Family Guy, Subway Surfers, South Park and Chinese mobile game footage[2].

A typical post stacks a loud cartoon or MrBeast clip on top of silent mobile gameplay, with the Clean Blueberry can floating in the corner or across the lower third of the frame[3]. The placement has no caption, no joke, and no connection to the audio, which is the point. Viewers kept asking in the comments why the can was there, driving the #cleanblueberry hashtag to roughly 332.3 million views by February 21, 2023[2].

The effect sat somewhere between unexplained guerrilla ad and absurdist shitpost. Swedish influencers were openly promoting the flavor around the same time[4], so most observers assumed the floating-can videos were coordinated or at least incentivized viral marketing, though no agency ever claimed credit[2].

## How It Spread
After January 24, 2023, the floating-can format broke out of Swedish influencer circles and spread through the broader overstimulation-video community on TikTok[2]. On January 26, 2023, @oogaboogaa322 uploaded a MrBeast6000 clip stacked over mobile gameplay with the Clean Blueberry image visible in frame, logging roughly 1.4 million plays and 82,100 likes in a month[3].

The trend hit a bigger audience in February 2023. On February 1, @tv_seriesclips posted a South Park split-screen edit with the can placed on top, picking up roughly 2 million plays and 225,200 likes in three weeks[7]. Similar edits using Family Guy and Chinese mobile game footage followed through the month, all tagged #cleanblueberry[2].

By February 21, 2023, the hashtag had amassed around 332.3 million total views on TikTok, with no public explanation from Clean Drink for why the can kept showing up in unrelated edits[2]. Coverage from Know Your Meme flagged the pattern as likely viral marketing but noted the exact arrangement, paid or organic, was never confirmed[2].

## How to Use
The format is simple to recreate: take an existing TikTok trend, usually a split-screen overstimulation video pairing a cartoon or celebrity clip with mobile game footage, then overlay a product image of the Clean Blueberry can somewhere in the frame. Posters typically add #cleanblueberry and leave the placement unaddressed in the caption, letting the comments supply the confusion.

## Frequently Asked Questions
### What is Clean Blueberry (Energy Drink)?
Clean Blueberry is a blueberry-flavored, sugar-free energy drink from Swedish brand Clean Drink that became a TikTok meme in early 2023 when its product image kept appearing in unrelated split-screen videos[1][2].

### Where did Clean Blueberry (Energy Drink) come from?
The flavor launched on January 1, 2023, and the brand's own TikTok account started posting promos the same day, with Swedish influencers like @verafillers joining in later that month[5][4].

### What does Clean Blueberry (Energy Drink) mean?
On TikTok, 'Clean Blueberry' refers to the can image users layer on top of Family Guy, Subway Surfers and South Park overstimulation edits, often with no caption or context[2][7].

### How do you use Clean Blueberry (Energy Drink)?
People take an existing split-screen trend video, drop a Clean Blueberry product image into the frame, tag it #cleanblueberry and let viewers wonder why the can is there[3][6].

### Is Clean Blueberry (Energy Drink) still popular?
The hashtag peaked in February 2023 at roughly 332.3 million views and faded after that; it is treated now as a 2023 TikTok curiosity rather than an active trend[2].

## References
1. [https://www.stack3d.com/2023/01/clean-drink-welcomes-in-the-new-year-and-a-fresh-new-blueberry-flavor.html](<https://www.stack3d.com/2023/01/clean-drink-welcomes-in-the-new-year-and-a-fresh-new-blueberry-flavor.html>)
2. [https://knowyourmeme.com/memes/clean-blueberry-energy-drink](<https://knowyourmeme.com/memes/clean-blueberry-energy-drink>)
3. [https://www.tiktok.com/@oogaboogaa322/video/7193038786681425158](<https://www.tiktok.com/@oogaboogaa322/video/7193038786681425158>)
4. [https://www.tiktok.com/@verafillers/video/7191110376459652358](<https://www.tiktok.com/@verafillers/video/7191110376459652358>)
5. [https://www.tiktok.com/@cleandrinks/video/7184333017215683845](<https://www.tiktok.com/@cleandrinks/video/7184333017215683845>)
6. [https://www.tiktok.com/@karatefylla/video/7192203469208702213](<https://www.tiktok.com/@karatefylla/video/7192203469208702213>)
7. [https://www.tiktok.com/@tv_seriesclips/video/7195133612281367814](<https://www.tiktok.com/@tv_seriesclips/video/7195133612281367814>)

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Source: https://meme.com/memes/clean-blueberry-energy-drink
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