Cocaine Bear
Cocaine Bear is an image macro built around a photograph of a snarling grizzly bear whose face and fur are dusted with white powder that reads instantly as cocaine but is actually snow. The image usually carries the caption 'I Fucking Love Cocaine' and became a staple of white-dusted-face humor between 2010 and 2012.
Overview
Cocaine Bear is a captioned photograph of a wet grizzly bear roaring with white powder coating its snout, chest, and face1. The powder is actually snow from the original wildlife shot, but the visual gag reads as a bear mid-binge, which is what powered the caption 'I Fucking Love Cocaine'2.
The image sits inside a longer 'white-dusted face' comedy tradition. That trope goes back to the 1983 film Scarface, where Tony Montana's coke-dusted face at his desk became iconic, and to Dave Chappelle's crack-addict character Tyrone Biggums, introduced in early 20033. Cocaine Bear stripped that joke down to a single roaring animal, which made it easy to remix into party invitations, sports blog gags, and celebrity mashups4.
How It Spread
How to Use This Meme
The standard Cocaine Bear post is the original bear photograph paired with white impact-font text reading 'I Fucking Love Cocaine' or a first-person bragging variant6. Common riffs swap the bear for another white-dusted subject, like a celebrity, athlete, or another animal, while keeping the same absurd-enthusiasm tone5.