# Cocaine Marijuana Beer Cocaine Marijuana Beer is a four-panel image macro that stacks three photos of dilated eyes labeled cocaine, marijuana, and beer, then adds a fourth pair of eyes as the punchline. The format took off on Twitter and Instagram in April 2017 and became a staple of r/dankmemes that spring. ## Overview Cocaine Marijuana Beer is a four-panel image macro built around a vertical stack of three close-up photos of eyes, each captioned with the drug the subject supposedly took: cocaine, marijuana, and beer[3]. A fourth panel gets tacked on the bottom with a different pair of eyes and a punchline word, usually something that is not a drug at all[2]. The joke works because the first three pictures come from a real 2014 Vice photo essay about how narcotics affect pupil size, so the format looks like a straight-faced infographic until the fourth panel breaks the pattern[1]. Editors swapped in everything from cartoon characters to news figures, which turned the template into a flexible reaction-image generator on Reddit and Instagram[2]. ## How It Spread The format moved fast. On April 12th, 2017, the Facebook page Universal Troll[6] posted a five-panel version that added the man dragged off a United Airlines flight as the punchline, pulling in more than 4,600 reactions and 1,600 shares[3]. Creators went back to the four-panel structure within days. On April 15th, the Instagram account @memesformemers[7] reposted a version by @mc3smemedream that racked up over 24,000 likes, and on April 18th the meme account @daquan[8] shared an edit using a screenshot from Drake and Josh that passed 560,000 likes[3]. Reddit picked it up on April 20th, when u/OfficialPS posted a Filthy Frank "ravioli" edit to r/dankmemes that scored more than 1,100 points, and u/Xavienth flagged the trend in r/MemeEconomy with a post titled "Effects on Eyes memes on the rise!" that reached over 2,800 points[3]. The Daily Dot ran a feature on April 21st, 2017, cataloguing edits that included Karl Marx "on seizing the means of production," Carl Wheezer from Jimmy Neutron on croissants, and a Fairly Oddparents version about the dad character's neighbor Dinkleberg[2]. Daily Dot also noted the template's family resemblance to the earlier Expanding Pupil meme, which used a similar pseudo-scientific pupil claim as its setup[2]. ## How to Use A typical Cocaine Marijuana Beer edit keeps the three original Vice photos in the same order at the top, cocaine then marijuana then beer, and only swaps the fourth panel[2]. The punchline eyes are usually pasted in from a cartoon, a movie still, or a news photo, with a one-word label that names whatever the subject is metaphorically "on"[3]. The joke lands best when the fourth thing is something absurd or emotionally loaded rather than an actual substance[2]. ## Frequently Asked Questions ### What is Cocaine Marijuana Beer? It is a four-panel image macro that stacks three photos of eyes labeled cocaine, marijuana, and beer with a fourth punchline pair of eyes underneath[3]. ### Where did Cocaine Marijuana Beer come from? The top three images come from a November 14th, 2014 Vice article on how drugs affect pupil size, and the meme format was started by Twitter user @cadey_mercury on April 11th, 2017[1]. ### What does Cocaine Marijuana Beer mean? The bottom panel labels a person or character with whatever they are figuratively "high" on, using the fake-infographic setup as a joke about intense reactions[2]. ### How do you use Cocaine Marijuana Beer? Keep the three original Vice eye photos in order at the top and add a fourth pair of eyes with a one-word caption naming the punchline subject[2]. ### Is Cocaine Marijuana Beer still popular? It peaked in April 2017 across Twitter, Instagram, and r/dankmemes and is now treated as a classic template from that era rather than a current trend[3]. ## References 1. [https://www.vice.com/en_us/article/can-you-tell-what-drugs-someones-on-just-by-looking-at-their-eyes-876]() 2. [https://www.dailydot.com/unclick/eyes-on-drugs-meme/]() 3. [https://knowyourmeme.com/memes/cocaine-marijuana-beer]() 4. [https://knowyourmeme.com/memes/expanding-pupil]() 5. [https://twitter.com/cadey_mercury]() 6. [https://www.facebook.com/UniversalTroll/]() 7. [https://www.instagram.com/memesformemers/]() 8. [https://www.instagram.com/daquan/]() --- Source: https://meme.com/memes/cocaine-marijuana-beer Published by meme.com — The Internet Meme Library