# Cut Homeless People In Half by 2025

Satirical fake billboard made by British street artist Fokawolf in July 2019 that mimicked UK Conservative Party branding with the absurd pledge "We plan to cut all homeless people in half by 2025." Many Reddit and Twitter viewers missed the parody and reacted as though the Tories had announced literal bisection, which produced a short run of Dark Knight and Nobody edits across r/HolUp, r/Europe and r/dankmemes through late July 2019.

## Origin
On July 18, 2019, Instagram user and British street artist Fokawolf posted a mock Conservative Party advertisement with the headline "We plan to cut all homeless people in half by 2025"[1]. The image was one of three fake political ads Fokawolf shared that week, each parodying UK Tory messaging, including a mock disability-policy announcement and a jab at Boris Johnson[4]. The slogan plays on official Conservative claims about cutting homelessness statistics, flipping statistical halving into physical halving for shock-satire effect.

- **Platform:** Instagram (Fokawolf) / Reddit (viral spread)
- **Creator:** Fokawolf
- **Date:** 2019

## Overview
Fokawolf's poster borrows the Conservative Party's blue color scheme and clean sans-serif layout to parody actual Tory campaign talk about halving homelessness figures[1]. The gag works through a deliberately horrifying literal reading: instead of reducing the number of homeless people, the fake ad promises to physically bisect each one. Fokawolf posted it alongside two companion parodies, one pledging to "erase all disabled people by December 2020" and another slamming Boris Johnson as "another little snotty nosed softcock"[4].

Rather than reading the piece as commentary on Tory homelessness policy, many online viewers took it at face value. Posters joked as if the Conservatives had drafted the slogan themselves, which produced reaction edits using a Dark Knight still and the "Nobody:" setup[5]. The confusion itself became a secondary joke, with Twitter user @ItsBorys writing "A team of people were paid to produce this" over the image[6].

## How It Spread
Within hours of the Instagram post, Redditor ProjectCookies reposted the image to r/HolUp, where it collected over 23,000 upvotes[2]. User Zeus1027 cross-posted it to r/Europe under the title "Why Britain Why," and the thread score reached more than 60,000[3]. On July 19, Redditor AndeanRock submitted a joke to r/dankmemes combining the ad with a still from The Dark Knight, which earned over 31,000 points[5].

Twitter picked up the image the same week. @ItsBorys shared it with the caption "A team of people were paid to produce this," collecting over 14,000 retweets and 78,000 likes[6]. User @mohamhumadi posted an "If a Dog Wore Pants" edit of the slogan shortly after[8]. Compilation sites eBaum's World[7] and Memebase gathered the jokes into roundups through the end of July 2019.

Much of the virality came from viewers believing the ad was genuine Conservative Party output rather than a Fokawolf parody, which Know Your Meme documented in its entry on the image[4].

## How to Use
Edits typically combine the Conservative ad image with a reaction setup. Common conventions include the "Nobody:" format and Dark Knight stills, often as a baffled response to the fake slogan read literally[5].

## Frequently Asked Questions
### What is Cut Homeless People In Half by 2025?
A satirical fake Conservative Party advertisement by UK street artist Fokawolf, posted to Instagram on July 18, 2019, which proposed literally cutting homeless people in half[1].

### Where did Cut Homeless People In Half by 2025 come from?
Street artist Fokawolf posted the parody ad to Instagram on July 18, 2019, as part of a short series mocking UK Tory messaging[1].

### What does Cut Homeless People In Half by 2025 mean?
The slogan parodies Conservative Party talk of cutting homelessness statistics by replacing the figurative "cut" with a literal, grotesque one for satirical effect[4].

### How do you use Cut Homeless People In Half by 2025?
Posters usually combine the image with reaction formats like "Nobody:" or Dark Knight stills, as though the fake slogan were real policy[5].

### Is Cut Homeless People In Half by 2025 still popular?
It peaked in late July 2019 across Reddit and Twitter and faded as a current joke after that, though the image still appears in UK political meme compilations[7].

## References
1. [https://www.instagram.com/p/B0ERGuejzDy/](<https://www.instagram.com/p/B0ERGuejzDy/>)
2. [https://www.reddit.com/r/HolUp/comments/cf0kxd/rip/](<https://www.reddit.com/r/HolUp/comments/cf0kxd/rip/>)
3. [https://www.reddit.com/r/europe/comments/cf3609/why_britain_why/](<https://www.reddit.com/r/europe/comments/cf3609/why_britain_why/>)
4. [https://knowyourmeme.com/memes/cut-homeless-people-in-half-by-2025](<https://knowyourmeme.com/memes/cut-homeless-people-in-half-by-2025>)
5. [https://www.reddit.com/r/dankmemes/comments/cfzh5j/the_year_2025/](<https://www.reddit.com/r/dankmemes/comments/cfzh5j/the_year_2025/>)
6. [https://twitter.com/ItsBorys/status/1152145658658336769](<https://twitter.com/ItsBorys/status/1152145658658336769>)
7. [https://www.ebaumsworld.com/pictures/we-plan-to-cut-all-homeless-people-in-half-by-2025-memes/86020538/](<https://www.ebaumsworld.com/pictures/we-plan-to-cut-all-homeless-people-in-half-by-2025-memes/86020538/>)
8. [https://twitter.com/mohamhumadi/status/1152589637963198464](<https://twitter.com/mohamhumadi/status/1152589637963198464>)
9. [https://www.instagram.com/p/B0GCc1ej1Tk/](<https://www.instagram.com/p/B0GCc1ej1Tk/>)

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Source: https://meme.com/memes/cut-homeless-people-in-half-by-2025
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