Dank Memes

2013catchphraseclassic

Dank Memes is an ironic slang term for viral online in-jokes and image macros that are intentionally bizarre or so overused they turned cliché. The phrase started spreading in 2013 through YouTube parody videos and Reddit posts, with the word "dank" borrowed from cannabis slang to mean "cool" or "great" in a self-mocking way.

Overview

Dank Memes is an ironic label for viral internet media and in-jokes that are intentionally weird or have burned out their comedic value to the point of being cliché. The word "dank," originally slang for high-quality marijuana, gets used satirically as a synonym for "cool" or "good"3. The tag sits between sincere praise and self-aware mockery, letting posters call something great while implying it is already past its prime.

Visually the term attaches to a wide grab bag of formats: crude image macros, absurdist edits, low-effort text posts, and montage parody videos. There is no single visual template for a dank meme. What ties the category together is attitude, an embrace of the weird, the overused, and the deliberately trashy1. Urban Dictionary entries from users echo that read, defining dank memes as anything from the "highest category of dank" to a running joke about Shrek, Pepe, and Harold4.

How It Spread

On January 3, 2014, the /r/dankmemes subreddit was created, growing to more than 550,000 members over the following twelve years1. Reddit did much of the early lifting for the term. On September 23, 2014, Redditor xEphr0m posted a gnome child image macro to /r/funny with the caption "born just in time to browse dank memes." A week later, Redditor 369DAMNyoFINE followed with an image of a young child in police officer garb writing a ticket for a meme that "wasn't dank enough"3.

YouTube kept the momentum going. On October 24, 2014, Juston Bibero uploaded a montage parody titled "9gagger can't handle the dank memes," pulling over 52,000 views and 150 comments in its first two months. On December 4 of that year, a /r/OutOfTheLoop thread titled "What are 'dank memes'?" appeared, the usual signal that a slang term had spread past its origin community.

The definition reached mainstream television on May 21, 2016, when YouTuber scumrider clipped a segment from the Australian news show Insiders in which journalist Denis Atkins read the Know Your Meme entry for "dank meme" aloud on air. The clip pulled more than 598,000 views and 1,200 comments within 48 hours, and Redditor stickpeted reposted it to /r/youtubehaiku the next day for upwards of 1,200 upvotes1.

How to Use This Meme

Dank memes work as a label rather than a fixed template. Common convention is to apply the term to content that is intentionally low-effort, edgy, absurdist, or so worn out it circles back to being funny again. Users typically post such content to communities like /r/dankmemes with minimal commentary, often layering ironic distance over already-tired formats like Success Kid or the gnome child image macro1.

Frequently Asked Questions