# Death Blog Lady Death Blog Lady is the nickname for Japanese model and TV personality Aki Higashihara, whose Ameba blog gained a reputation for jinxing anyone or anything she wrote about. The legend crystallized during the 2008 Beijing Olympics, when Japanese athletes she cheered for started underperforming, and spawned one of the most famous online superstitions in Japanese internet lore. ## Origin Aki Higashihara was scouted by Tokyo talent agency Platinum Production in 2000 and broke through as the face of Asahi beer's 2002 advertising push[1]. From April to December 2007 she co-hosted a Fuji TV horse racing program, and her picks began losing so consistently that co-hosts dubbed her the 'Favorite Killer' and started calling her winner forecasts 'Death Notes'[3]. In one on-air exchange, a jockey begged her not to write his horse's name down, and two months later he fell during a race and suffered concussions and lacerations[3]. The 'Death Blog' label itself emerged in August 2008 after Higashihara's Ameba posts from the Beijing Olympics were linked to a run of underwhelming results from Japanese athletes she had cheered on in person[1]. 2channel's /occult/ board kicked off a thread on August 11, 2008 titled '[不幸を呼ぶ] 東原亜希の呪い [最強さげまん]' (translated from Japanese: 'Aki Higashihara's Curse: Strongest Sageman'), which generated thousands of posts that month[4]. - **Platform:** Ameba Blog (source) / 2channel (viral spread) - **Creator:** Unknown - **Date:** 2008 ## Overview Death Blog Lady centers on the belief that whatever Aki Higashihara writes about on her Ameba blog gets hit by misfortune, from athlete injuries to failed products to natural disasters[1]. Japanese netizens nicknamed her blog the 'Death Blog' (デスブログ), a riff on the manga and anime Death Note, where writing someone's name in a notebook kills them[3]. The format is less a visual meme and more a running copypasta tradition. 2channel users compiled lists of 'hits' in a collection called 'The Legend of Aki Higashihara' (東原亜希伝説), stitching her blog mentions to later news stories about crashes, bankruptcies, and losses[4]. The humor hinges on pattern-matching after the fact, which keeps the legend self-renewing every time she posts about a brand or team[5]. ## How It Spread The curse narrative picked up speed in 2008 after Higashihara married Olympic judoka Kousei Inoue, who had captained Japan's 2004 Athens team[3]. Inoue was dropped from the 2008 Beijing roster in April and retired the following month, which Japanese tabloids and bloggers blamed on his new wife, saddling her with the slur 'Sageman' (さげまん), a term for a woman thought to drain luck from the people around her[3]. During the Beijing Games that August, Japanese internet users began cross-referencing Higashihara's Ameba posts[1] against the results of athletes she had met or cheered for, and the pattern of underperformance went viral on the Japanese blogosphere[3]. On August 11, 2008 a dedicated 2channel /occult/ thread opened up and racked up thousands of replies[4], while sites like Livedoor and Nico Nico Pedia started maintaining running lists of alleged victims[5]. Higashihara addressed the rumors directly in an August 16, 2008 blog post from Beijing, saying the harassment did not bother her[2]. The copypasta tradition kept going for years, with each new blog entry about food, weather, or appliances treated as a potential omen, and the 'Death Blog' nickname sticking as a recurring joke in Japanese internet culture[3]. ## How to Use The classic Death Blog Lady format is a copypasta pairing a quote or screenshot from one of Higashihara's blog entries with a later news headline about a disaster, death, or product recall involving the same subject[5]. Posters typically add a one-line punchline like 'she wrote about it again' and leave the reader to connect the dots[3]. ## Frequently Asked Questions ### What is Death Blog Lady? Death Blog Lady is the online nickname for Aki Higashihara, a Japanese model and TV personality whose Ameba blog is rumored to bring misfortune to any person, brand, or team she writes about[1][3]. ### Where did Death Blog Lady come from? The legend grew out of her 2007 Fuji TV horse racing hosting gig, where her losing picks earned her the nickname 'Favorite Killer', and the 'Death Blog' label was coined during the 2008 Beijing Olympics[3][4]. ### What does Death Blog Lady mean? The term 'Death Blog' (デスブログ) is a play on the manga Death Note, suggesting that having one's name appear in Higashihara's blog brings doom, similar to being written in the manga's notebook[3]. ### How do you use Death Blog Lady? The common convention is to pair a screenshot of one of her blog entries with a later news headline about a related disaster or failure, typically shared as a 2channel-style copypasta[4][5]. ### Is Death Blog Lady still popular? The 'Death Blog' nickname stuck as a classic piece of Japanese internet lore, with copypasta threads about her posts active across sites like 2channel and Nico Nico Pedia for years after 2008[4][5]. ## References 1. [https://ja.wikipedia.org/wiki/%E6%9D%B1%E5%8E%9F%E4%BA%9C%E5%B8%8C]() 2. [https://ameblo.jp/higashihara-aki/entry-10127955429.html]() 3. [https://knowyourmeme.com/memes/death-blog-lady]() 4. [http://unkar.org/r/occult/1218450973]() 5. [http://blog.livedoor.jp/netamatome/archives/3607003.html]() 6. [https://dic.nicovideo.jp/a/%E6%9D%B1%E5%8E%9F%E4%BA%9C%E5%B8%8C]() 7. [https://www.youtube.com/watch?v=SQxHIoY-hWQ]() --- Source: https://meme.com/memes/death-blog-lady Published by meme.com — The Internet Meme Library