# DEI Purple
DEI Purple is a gaming conspiracy theory claiming that video games featuring prominent violet or magenta color schemes are secretly woke, DEI-driven projects destined to flop. The idea started with an August 2024 Steam forum rant about Dragon Age: The Veilguard and grew into a running anti-woke bit across gaming social media, picking up fresh steam in 2026 when streamer Asmongold applied it to God of War: Laufey.
## Origin
The theory traces back to August 15th, 2024, when Steam user Gloaf posted a thread on the Dragon Age: The Veilguard forum titled "Overuse of Purple Indicates DEI garbage"[1]. The post listed Forespoken, Saints Row, Flintlock, Tales of Kenzera, Gotham Knights, Shadow Gambit, and Neo Cab as examples, calling the color a hallmark of DEI projects and Sweet Baby Inc. involvement, and urging readers not to buy the game[1]. Gloaf's thread is the earliest known writeup of the idea, though the DEI Purple label itself was coined later as the theory moved off Steam[4].
- **Platform:** Steam forums (origin) / X and YouTube (viral spread)
- **Creator:** Steam user Gloaf
- **Date:** 2024
## Overview
The core claim behind DEI Purple, sometimes written as DEI Violet, is that a specific violet-to-magenta hue appearing in a game's UI, promotional art, or key art signals that the title was built around diversity, equity, and inclusion mandates and is therefore destined to flop[2]. Believers point to a lineup of games such as Forespoken, Saints Row (2022), Flintlock, Tales of Kenzera, and Dragon Age: The Veilguard as proof of the pattern[1].
In practice, posts about DEI Purple usually take the form of side-by-side screenshot grids showing purple color grading across unrelated titles, framed as a smoking gun. The tone sits somewhere between genuine conspiracy and gamer in-joke, with /r/Gamingcirclejerk and other critical subreddits mocking the theory even as anti-woke accounts keep pushing it as a straight-faced warning sign[3][4].
## Frequently Asked Questions
### What is DEI Purple?
DEI Purple is a slang term, sometimes called DEI Violet, for the gaming theory that games featuring a prominent violet-magenta color scheme were built around DEI mandates and are destined to flop[1][4].
### Where did DEI Purple come from?
The idea traces to an August 15th, 2024 Steam forum post by user Gloaf titled "Overuse of Purple Indicates DEI garbage," written about Dragon Age: The Veilguard[1].
### What does DEI Purple mean?
It is used by anti-woke gamers as a shorthand accusation that a game's purple color grading is evidence of DEI influence and poor quality, often illustrated by screenshot grids of titles like Forespoken and Saints Row[2][3].
### How do you use DEI Purple?
Typical posts stitch together screenshots of unrelated games sharing a violet palette and tag them as DEI Purple, either seriously as a warning on X and YouTube[2][5] or mockingly on subreddits like /r/Gamingcirclejerk[3].
### Is DEI Purple still popular?
The term picked up fresh traction in 2026 after streamer Asmongold applied it to God of War: Laufey, with an Asmongold Shorts clip clearing 635,000 views in a day on September 29th, 2026[7].
## References
1. [https://steamcommunity.com/app/1845910/discussions/0/6324828960569190538/]()
2. [https://x.com/Mangalawyer/status/1874912952769290401]()
3. [https://www.reddit.com/r/Gamingcirclejerk/comments/1htr5i7/apparently_games_with_purple_are_considered_flops/]()
4. [https://knowyourmeme.com/memes/dei-purple]()
5. [https://www.youtube.com/watch?v=FB4s3rQgdxQ]()
6. [https://www.tiktok.com/@asmongood/video/7647271635266850062]()
7. [https://www.youtube.com/watch?v=W4Hu593AvYE]()
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Source: https://meme.com/memes/dei-purple
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