# Denis Coderre riding a Bixi On April 15, 2015, Montréal mayor Denis Coderre climbed onto a public Bixi bicycle for a televised launch segment on Radio-Canada, wearing a red Canadiens de Montréal jersey. The still frame from that spot became one of Québec's go-to political image macros, with editors swapping the Habs sweater for any logo to joke about Coderre's next gig. ## Origin The image comes from a téléjournal report aired on Radio-Canada on April 15, 2015, covering the seasonal return of Bixi bike-share service in Montréal[3]. The launch featured a roughly 30-person fashion show of public figures on custom Bixis designed by Léane Labrèche-Dor, including then-mayor Coderre in his Canadiens jersey, TV host Jean-René Dufort in his Infoman costume, humorist Jean-Thomas Jobin, olympic diver Annie Pelletier, radio host Marie-Soleil Michon, entrepreneur Alexandre Taillefer, and rock singer Jonas Tomalty. Coderre later admitted it was his first time actually riding a Bixi[3]. The full segment stayed online on YouTube, keeping the source video easy to find[2]. - **Platform:** Radio-Canada (broadcast) / Twitter (viral spread) - **Creator:** Unknown - **Date:** 2015 ## Overview The Denis Coderre riding a Bixi meme lives as a jersey-swap template. Users take a single still frame of the former mayor pedaling a public bike and edit whatever team logo, brand crest, or corporate polo they want onto his chest in place of the Habs sweater[1]. Every new jersey stands in for a new job, endorsement, or career pivot, which is what keeps the gag running through Québec political circles[3]. The reason the template works is the pose itself, arms straight, one foot planted, a slightly awkward grin, which stays readable no matter what image is pasted over the sweater. Québec-based accounts pull it back out whenever Coderre re-enters a Montréal news cycle[1]. ## How It Spread The picture moved onto Québec Twitter with the hashtag #Coderring, paired with #polmtl for Montréal political chatter[1]. Every time Coderre re-entered the news, whether during his 2017 mayoral loss to Valérie Plante or later attempts at political comebacks, editors recycled the frame with a fresh jersey swapped over the Habs sweater. Video of the original Radio-Canada segment stayed in circulation on YouTube, giving newcomers a way to see where the pose came from[2]. The template stuck around in Québécois political Facebook groups and meme accounts as shorthand for 'Coderre found a new gig'[1]. ## Frequently Asked Questions ### What is Denis Coderre riding a Bixi? It is a Québec political image macro built from a still frame of Montréal mayor Denis Coderre riding a public Bixi bicycle in a Canadiens de Montréal jersey, used as a jersey-swap template[3]. ### Where did Denis Coderre riding a Bixi come from? The image was captured during a Radio-Canada téléjournal report on the return of Bixi bike-share service, aired April 15, 2015[3]. ### What does Denis Coderre riding a Bixi mean? Editors swap the Canadiens sweater for a different team, brand, or corporate logo to joke that Coderre took on a new job, endorsement, or affiliation[1]. ### How do you use Denis Coderre riding a Bixi? Keep the original frame of Coderre on the bike and Photoshop a new jersey or logo onto his chest to signal whatever gig you want to poke fun at[3]. ### Is Denis Coderre riding a Bixi still popular? It is a classic within Québec political meme circles and gets pulled back out on Twitter and Facebook whenever Coderre lands in the news[1]. ## References 1. [https://x.com/i/status/397216433383673856]() 2. [https://www.youtube.com/watch?v=oAZbSxAOCUs]() 3. [https://knowyourmeme.com/memes/denis-coderre-riding-a-bixi]() --- Source: https://meme.com/memes/denis-coderre-riding-a-bixi Published by meme.com — The Internet Meme Library