Dick In A Box

2006viral videoclassic

'Dick in a Box' is a 2006 SNL Digital Short by The Lonely Island, starring Andy Samberg and Justin Timberlake as R&B crooners pitching their gift-wrapped genitals as the ultimate present. It first aired on December 16, 2006, and its three-step 'cut a hole in the box' recipe was widely quoted and turned into a Christmas costume staple.

Overview

'Dick in a Box' is a 2006 comedy music video from The Lonely Island, the trio behind other Saturday Night Live Digital Shorts like 'I'm on a Boat' and 'Like a Boss'3. The bit stars Andy Samberg and Justin Timberlake as two R&B crooners pitching the ultimate romantic gift: their own genitals, wrapped up in a Christmas-style gift box tied at the waist4.

The song parodies late-1980s R&B slow jams, complete with matching suits, synchronized choreography, and a deadpan list of steps for assembling the present3. The joke runs on the gap between smooth, straight-faced ballad delivery and the crude payoff, plus a three-step recipe fans still quote: cut a hole in the box, put your junk in the box, and have her open the box4.

How It Spread

The clip circulated online almost immediately after airing, and within a week several Urban Dictionary entries had been submitted for 'dick in a box'4. On December 22, 2006, tech blog Kottke published 'Ikea instructions for making Dick in the Box,' an illustrated flat-pack style guide to assembling the gift at home2.

Hulu uploaded the video to YouTube on March 12, 2008, where it pulled more than 36.9 million views and 22,000 comments over the following five years3. The joke also spilled into costume culture, with a 'dick in a box' tag on Flickr gathering real-life recreations for parties and holidays5.

For pop-culture context, io9 later pointed out that the gag predates SNL by more than a century: in 2008, Christie's auctioned 'a spring-loaded erotic carved wood novelty box, perhaps 19th century' for $1,214, essentially a Victorian version of the same joke1.

How to Use This Meme

The bit typically shows up around Christmas and Valentine's Day, quoted line-for-line ('cut a hole in the box, put your junk in the box') or acted out as a costume by tying a small wrapped box to a belt5. Home versions often include matching dark suits to match the Samberg and Timberlake staging4.

Frequently Asked Questions