# Disney Pixars Wallace
> Disney Pixar's Wallace is a May 2023 hoax—an AI-generated fake movie poster for a nonexistent Pixar film about Biggie Smalls (Christopher Wallace), created by TikTok artist Dusty Monroe—that fooled many users into believing the film was real.
Disney Pixar's "Wallace" is a viral hoax from May 2023 built around an AI-generated fake movie poster for a nonexistent Pixar film about rapper Biggie Smalls, whose real name was Christopher Wallace. Created by TikTok AI artist Dusty Monroe, the poster spread across social media with many users genuinely believing Disney Pixar had greenlit an animated biopic of the Notorious B.I.G.
## Origin
On May 30, 2023, TikToker and AI artist Dusty Monroe, who posts under the handle @buydusty, uploaded a video showcasing a fake Disney Pixar movie poster he had created using AI tools[3]. The poster depicted a Pixar-style rendering of Christopher Wallace, better known as the Notorious B.I.G. or Biggie Smalls, as the lead character in a film titled *Wallace*. Monroe had been making a series of AI-generated Pixar-style posters, but *Wallace* quickly became his breakout piece[1]. The video picked up roughly 1.6 million plays and 193,800 likes within its first week on TikTok[3]. Monroe also uploaded the poster image to his personal website[3].
- **Platform:** TikTok (original creation), Facebook / Twitter (viral spread)
- **Creator:** Dusty Monroe (AI artist, @buydusty on TikTok)
- **Date:** 2023
## Overview
The meme centers on a convincing-looking AI-generated poster styled to match Pixar's signature aesthetic. It shows a heavy-set Black male character clearly modeled after Christopher "Biggie Smalls" Wallace alongside the tagline "Something BIG is coming to theaters" and a fake theatrical release date of May 24, 2024[3]. The double meaning of "BIG" played on both the character's size and Biggie's rap name, giving the poster an air of plausibility that helped it go viral. The poster looked polished enough that many social media users shared it as if it were a real Disney announcement[1].
## How It Spread
Within days of Monroe's TikTok post, the *Wallace* poster jumped platforms and took on a life of its own. On June 3, 2023, the Facebook page Hip Hop Viral posted the image with the caption "Dunno how I feel bout a Biggie Pixar movie," pulling in about 4,800 reactions in three days[3]. That same day, Twitter user @BM4RM914 shared it with the caption "Is this real," picking up roughly 4,800 likes in the same timeframe[3].
The problem was that many people sharing the poster weren't in on the joke. Posts across Facebook, Reddit, and Twitter throughout the first week of June 2023 treated the film as a legitimate upcoming Pixar production[2]. The hoax gained traction partly because AI-generated images had become increasingly realistic by mid-2023, making it harder for casual viewers to distinguish fake promotional material from real studio announcements[1]. Some rap fans and movie fans expressed genuine excitement, while others pushed back with skepticism. Twitter user @SkylerB97 wrote, "Do you really think Pixar would make an animated Biggie movie?" capturing the disbelief of those who recognized it as fake[1].
Viral Facebook and Reddit posts about the poster kept circulating into mid-June 2023[3]. Despite the buzz, the answer was straightforward: *Wallace* was never in development at Pixar, and no such film was coming to theaters in May 2024[2].
## How to Use
The *Wallace* poster itself isn't a meme template in the traditional sense. Its main use was as a shareable image that sparked debate and reactions. People typically posted the poster and either:
1. Presented it as real news to see how friends and followers would react
2. Asked "Is this real?" to start a conversation
3. Used it as an example of how AI-generated images can spread misinformation
## Cultural Impact
Disney Pixar's "Wallace" arrived at a key moment in the AI image generation boom of 2023. The poster's viral spread highlighted how easily AI-generated content could be mistaken for official studio material[1]. While Dusty Monroe created it as part of an ongoing creative project, the speed at which it was shared as fact underscored growing concerns about AI-driven misinformation. As one source noted, while AI could only produce fake "posters" for Pixar films at that point, advancing AI video technology could eventually make full fake movie trailers possible[2].
Monroe himself was building a career around AI-generated Pixar poster concepts, with *Wallace* being the piece that drew the most attention to his work[1]. The poster also tapped into a broader internet fascination with imagining unlikely Pixar biopics of real, often edgy cultural figures.
## Fun Facts
- Dusty Monroe had multiple other AI-generated Pixar posters on his website, but *Wallace* was by far the most viral[1].
- The tagline "Something BIG is coming to theaters" was a triple reference: Biggie's rap name, the character's physical size, and the typical bombastic language of real movie marketing[3].
- The fake release date of May 24, 2024 came and went without incident, obviously[2].
- The *Wallace* hoax was part of a larger 2023 trend of AI-generated fake movie posters going viral, as image generation tools like Midjourney and DALL-E became widely accessible.
## Frequently Asked Questions
### What is Disney Pixar's "Wallace"?
It's a fake movie poster created with AI that depicts a Pixar-style animated film about rapper Biggie Smalls (Christopher Wallace). The poster went viral in May-June 2023 with many people believing it was real[3].
### Where did Disney Pixar's "Wallace" come from?
AI artist Dusty Monroe (@buydusty on TikTok) created and posted the image on May 30, 2023. It spread from TikTok to Facebook, Twitter, and Reddit within days[3].
### What does Disney Pixar's "Wallace" mean?
The title references Biggie Smalls' birth name, Christopher Wallace. The poster played on the idea of Pixar making a family-friendly animated biopic of one of hip-hop's most iconic and controversial figures[1].
### How do you use Disney Pixar's "Wallace"?
People mostly shared the poster image to spark reactions, either presenting it as real news or asking whether it was legitimate. It also became a reference point in discussions about AI-generated misinformation[2].
### Is Disney Pixar's "Wallace" still popular?
No. The meme peaked during the first two weeks of June 2023 and faded quickly once the hoax was widely debunked. The fake release date of May 2024 passed without any revival[2].
### Who is Dusty Monroe?
Dusty Monroe is an AI artist who posts under the TikTok handle @buydusty. He creates AI-generated Pixar-style movie posters and built an audience around this niche, with *Wallace* being his most successful piece[1].
### Was the Wallace movie ever real?
No. Disney Pixar never announced, developed, or produced a film called *Wallace*. The entire concept was a fan creation using AI image generation tools[2].
### How many views did the original TikTok get?
The original video by @buydusty received approximately 1.6 million plays and 193,800 likes within one week of posting[3].
## References
1. ["Wallace" about Biggie Smalls| The rumor that Disney Pixar is creating a film about the famous New York rapper known as the Notorious B.I.G - Disney Movies List]()
2. [Will Biggie Smalls play a role in Disney Pixar upcoming movie, "Wallace"?]()
3. [Disney Pixar's "Wallace" - Know Your Meme]()
4. [Inside Out]()
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Source: https://meme.com/memes/disney-pixars-wallace
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