# Disney Plus Bundle > Disney Plus Bundle is a 2019-2021 image-macro meme that rebrands fictional crossovers as Disney subscription 'bundles,' with Spider-Man: No Way Home becoming its peak example. Disney Plus Bundle is a meme format from 2019-2021 that riffs on Disney's streaming package deal (Disney+, Hulu, ESPN+) by applying the "bundle" label to any grouping of related pop culture properties, characters, or crossovers. The joke hit peak usage around the December 2021 release of *Spider-Man: No Way Home*, when fans called the appearance of all three live-action Spider-Men the real "Disney Plus Bundle"[1]. The format plays on Disney's aggressive content consolidation strategy by treating fictional crossover events like subscription upsells. ## Origin Disney launched its streaming bundle (Disney+, Hulu, and ESPN+) in November 2019 at $12.99/month. The bundling strategy drew immediate online commentary, with users joking about how Disney was essentially reassembling cable TV under a new name. Early versions of the meme appeared on Twitter within weeks of the bundle announcement, typically showing three unrelated or mismatched things labeled as a "bundle deal." - **Platform:** Twitter (meme format), Disney (branding source) - **Creator:** Unknown (community-created from Disney+ marketing) - **Date:** 2019 ## Overview The Disney Plus Bundle meme takes Disney's real streaming bundle branding and reapplies it to fictional scenarios, usually when multiple versions of a character or franchise appear together. The most common format is a captioned image showing a group of related characters or actors with the text "the Disney+ bundle" or "this is the real Disney+ bundle." The humor comes from treating narrative crossover events as though they're corporate product offerings, collapsing the line between entertainment and subscription commerce. ## How It Spread The format circulated at low volume through 2020, mostly in replies to Disney+ content announcements. The meme exploded in late 2021 when *Spider-Man: No Way Home* brought together Tom Holland, Andrew Garfield, and Tobey Maguire as three versions of Spider-Man[1]. The film, directed by Jon Watts and produced jointly by Columbia Pictures, Marvel Studios, and Pascal Pictures, crossed over the MCU with previous Spider-Man film series directed by Sam Raimi and Marc Webb[1]. Fans immediately began posting images of the three actors together with captions like "the Disney+ bundle nobody asked for but everyone wanted." The three-Spider-Man reveal was especially potent fuel for the meme because Sony, Marvel, and the cast had spent months trying to conceal Maguire and Garfield's involvement, making their appearance feel like an unlocked bonus tier[1]. *No Way Home* grossed $1.921 billion worldwide and became the highest-grossing film of 2021[1], which meant the meme format rode one of the biggest cultural events of the year. After *No Way Home*, the format generalized. Users applied "the Disney+ bundle" label to any trio of related characters, actors reprising roles, or franchise crossovers. It spread to Reddit, Instagram, and TikTok through 2022, typically appearing whenever a multiverse or crossover project was announced. ## How to Use The format is simple: 1. Find an image showing three (or more) related characters, actors, or properties together 2. Caption it "the Disney+ bundle" or a variation like "this is what the Disney+ bundle actually gives you" 3. The humor works best when the grouping feels like an impossible crossover or corporate synergy taken to its logical extreme ## Cultural Impact The meme tapped into growing public awareness of streaming fragmentation. As Disney, Warner Bros., Paramount, and others launched competing bundles, the joke format became a shorthand for audience fatigue with subscription stacking. The *No Way Home* variant specifically highlighted how modern blockbuster filmmaking had become indistinguishable from corporate portfolio management, with audiences joking that multiverse storytelling was just IP bundling dressed up as narrative. The film's record-breaking box office run, including becoming the sixth-highest-grossing film at the time of its release[1], kept the meme in rotation for months. An extended cut, subtitled *The More Fun Stuff Version*, received a global theatrical release in September 2022[1], which sparked a brief second wave of bundle jokes about paying extra for bonus content. ## Fun Facts - The three Spider-Man actors' involvement in *No Way Home* was the subject of wide speculation and numerous leaks despite aggressive secrecy efforts by Sony, Marvel, and the cast[1]. - *No Way Home* set several box office records specifically for films released during the COVID-19 pandemic[1]. - An additional Spider-Man film trilogy starring Holland is planned, beginning with *Spider-Man: Brand New Day*, scheduled for July 2026[1]. - The film received a Best Visual Effects nomination at the 94th Academy Awards[1]. ## Frequently Asked Questions ### What is the Disney Plus Bundle meme? It's a caption meme format that takes Disney's real streaming bundle branding and applies it to fictional character crossovers, especially trios of related characters appearing together[1]. ### Where did the Disney Plus Bundle meme come from? The format originated on Twitter after Disney launched its Disney+/Hulu/ESPN+ bundle in November 2019, but went viral in December 2021 with the release of *Spider-Man: No Way Home*[1]. ### What does the Disney Plus Bundle meme mean? It jokes that getting multiple versions of characters in one movie or show is like a corporate subscription bundle, blurring entertainment with product packaging[1]. ### How do you use the Disney Plus Bundle meme? Post an image of three or more related characters together, caption it "the Disney+ bundle," and let the joke about corporate synergy do the rest[1]. ### Is the Disney Plus Bundle meme still popular? The format saw peak usage in late 2021 and early 2022 around *No Way Home*'s release. It still surfaces when major crossover projects are announced, though less frequently[1]. ### Why did Spider-Man: No Way Home make this meme go viral? The film united three live-action Spider-Man actors (Holland, Maguire, and Garfield) for the first time, making it the perfect visual for "bundling" related content together[1]. ### Who are the three Spider-Men in the meme? Tom Holland (MCU series), Tobey Maguire (Sam Raimi trilogy), and Andrew Garfield (Marc Webb films) all appear in *Spider-Man: No Way Home*[1]. ## References 1. [Spider-Man: No Way Home]() --- Source: https://meme.com/memes/disney-plus-bundle Published by meme.com — The Internet Meme Library