# Disney Princess

Disney Princess is Disney's official lineup of animated female protagonists, launched as a merchandise brand in the late 1990s and turned into a global licensing machine by executive Andy Mooney in 2000. Online, the princesses became fuel for fan art, redesign trends, and slang for someone strangely beloved by wild animals.

## Overview
Disney Princess is a multimedia line run by The Walt Disney Company's Consumer Products division, grouping select female protagonists from Disney animated films under a single brand[3]. The roster started with eight characters and grew each time a new movie added a marketable heroine, giving the brand a rotating cast that ranges from Snow White in 1937 to Merida in 2012[1].

On the internet, the princesses are a huge fan art subject. Artists constantly redraw them in themes like hipster, high fashion, and steampunk, and the group appears in parody sketches and crossover art across Tumblr, DeviantArt, and Reddit[3]. "Disney princess" also picked up a second life as slang, used to describe a person who inexplicably attracts wild animals, riffing on scenes where Snow White or Aurora sing to birds and deer[7].

## How It Spread
Fan communities scaled up fast in the early 2010s. On April 20th, 2010, a Tumblr blog called "thedisneyprincess" was launched to collect fan art and screencaps[5]. The subreddit r/disneyprincess opened for discussion and image posts[6], while DeviantArt hosted over 80,000 fan art pieces tagged with the princesses by September 2014[3].

The brand hit a big controversy in 2013 with Merida's official coronation at Walt Disney World's Magic Kingdom. Disney debuted a redesigned "princess" version of the character with tamed hair, a smaller waist, added makeup, an off-the-shoulder gown, and no bow[1]. Brave co-director Brenda Chapman called the makeover a "blatantly sexist marketing move based on money," and after backlash from Jezebel and other feminist blogs, Disney pulled the redesigned images from its website[2].

Parallel to the fan-driven remix culture, the phrase "Disney princess" spread as internet slang on Urban Dictionary and social media, describing someone who wild animals gravitate toward in public settings[7].

## How to Use
Fan artists typically pick a princess and drop her into an unexpected aesthetic (hipster wardrobes, cyberpunk gear, historical dress) or cross her over with another franchise[3]. The slang version is often used as a compliment when someone attracts pets, birds, or wildlife without trying[7].

## Frequently Asked Questions
### What is Disney Princess?
It's Disney's official lineup of animated female protagonists, packaged as a merchandise and media brand by The Walt Disney Company's Consumer Products division[3].

### Where did Disney Princess come from?
The original eight princesses were named by Disney in the late 1990s, and executive Andy Mooney turned the group into a merchandise strategy in 2000[2].

### What does Disney Princess mean?
It refers to the branded characters like Snow White and Cinderella, and online it's also slang for someone who wild animals seem drawn to, like the birds and deer that flock to princesses in the films[7].

### How do you use Disney Princess?
Fans redraw the characters in themed aesthetics like hipster, high fashion, and steampunk on sites like DeviantArt and Tumblr[3], and use "Disney princess" as a compliment when someone attracts animals in public[7].

### Is Disney Princess still popular?
The brand is a classic staple of children's pop culture and fan art, with active Tumblr, Reddit, and DeviantArt communities dedicated to the characters[3].

## References
1. [https://theweek.com/articles/464290/girls-film-real-problem-disney-princess-brand](<https://theweek.com/articles/464290/girls-film-real-problem-disney-princess-brand>)
2. [https://www.cbr.com/disney-reverses-merida-makeover-but-still-seems-to-miss-the-point/](<https://www.cbr.com/disney-reverses-merida-makeover-but-still-seems-to-miss-the-point/>)
3. [https://knowyourmeme.com/memes/disney-princess](<https://knowyourmeme.com/memes/disney-princess>)
4. [https://web.archive.org/web/bloomberg-tiana-princess](<https://web.archive.org/web/bloomberg-tiana-princess>)
5. [https://thedisneyprincess.tumblr.com/](<https://thedisneyprincess.tumblr.com/>)
6. [https://www.reddit.com/r/disneyprincess/](<https://www.reddit.com/r/disneyprincess/>)
7. [https://www.urbandictionary.com/define.php?term=Disney%20Princess](<https://www.urbandictionary.com/define.php?term=Disney%20Princess>)

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Source: https://meme.com/memes/disney-princess
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