# Does It Spark Joy? "Does It Spark Joy?" is the catchphrase of Japanese tidying consultant Marie Kondo, lifted from her Netflix series Tidying Up with Marie Kondo that premiered January 1, 2019. Within weeks, Twitter users turned the earnest decluttering question into one-liner jokes, and by February 2019 a Drakeposting edit putting Kondo in Drake's place earned over 18,000 points on r/MemeEconomy. ## Origin Netflix released the trailer for Tidying Up with Marie Kondo on December 15, 2018[1], and the series debuted on January 1, 2019[3]. Parody started before the show even aired. User @libbuh tweeted that she had removed her closet doors because they did not spark joy[4], and author Darcie Wilder joked about how often the phrase showed up in the first episode[5]. - **Platform:** Netflix (source) / Twitter and Reddit (viral spread) - **Creator:** Marie Kondo (originator of the phrase) - **Date:** 2019 ## Overview In Kondo's method, a person holds an object and asks whether it sparks joy, keeping it if yes and discarding it if no[3]. The meme lifts that routine out of the home and drops Kondo into contexts where it does not belong. Twitter user @jpbrammer imagined her culling the Super Smash Bros. roster[6], while user @walses retold the biblical story of Moses as Kondo applying her method to Egypt[7]. Reddit's variant uses the Drakeposting two-panel layout. Kondo appears in both panels, looking dismissive at option A ("sparks no joy") and smiling at option B ("sparks joy"), ranking one choice above another[8]. Reddit user WilsonJ04 posted the format's biggest early hit on February 1, 2019, using it to argue texting beat phone calls[9]. ## How to Use Twitter posts typically plug Kondo's question into an unrelated scenario (video games, biblical stories, workplace frustrations) as a one-line joke. The Reddit Drakeposting format uses two stacked panels of Kondo, one showing her rejecting the first option as "sparks no joy" and the second showing her approving the preferred option as "sparks joy." ## Frequently Asked Questions ### What is Does It Spark Joy?? It is the catchphrase of Japanese tidying consultant Marie Kondo, popularized by her Netflix series Tidying Up with Marie Kondo and widely parodied online in early 2019[3]. ### Where did Does It Spark Joy? come from? Netflix released the show's trailer on December 15, 2018[1], and the series debuted on January 1, 2019[3]. ### What does Does It Spark Joy? mean? In Marie Kondo's method, you hold an object and keep it only if it sparks joy, discarding anything that does not[3]. Online, the question stands in for any absurd keep-or-toss decision. ### How do you use Does It Spark Joy?? Twitter versions imagine Kondo asking her question in absurd scenarios like Super Smash Bros. roster cuts[6]. Reddit's Drakeposting variant uses Kondo rejecting option A and approving option B[8]. ### Is Does It Spark Joy? still popular? Peak popularity came in January and February 2019 during the show's early run on Netflix, with the biggest edit earning over 18,000 points on r/MemeEconomy[9]. The format slowed after that initial burst. ## References 1. [https://themuse.jezebel.com/watch-marie-kondo-spark-joy-through-tidying-in-new-netf-1831042392]() 2. [https://stayhipp.com/internet/memes/does-this-spark-joy-tidying-up-with-marie-kondo-memes/]() 3. [https://knowyourmeme.com/memes/does-it-spark-joy]() 4. [https://twitter.com/libbuh/status/1080213786500358144]() 5. [https://twitter.com/333333333433333/status/1080195558621569025]() 6. [https://twitter.com/jpbrammer/status/1082764940715413504]() 7. [https://twitter.com/walses/status/1096980814171037696]() 8. [https://www.reddit.com/r/MemeEconomy/comments/al8tci/kondo_method_has_potential/]() 9. [https://www.reddit.com/r/MemeEconomy/comments/amaykb/completely_new_meme_format_invest/]() --- Source: https://meme.com/memes/does-it-spark-joy Published by meme.com — The Internet Meme Library