# Dont Look At The Template Don't Look at the Template is a TikTok reverse-psychology trend from early 2023 where creators post random clips captioned 'don't look at the template' on top of a CapCut template, betting curious viewers will click through anyway. When they do, the preview is usually a bait-and-switch payoff, most commonly a video of Enhypen's Jay set to Juice Wrld's 'All Girls are the Same'. ## Overview Don't Look at the Template is a TikTok bait-and-switch trend where creators post random short videos captioned 'don't look at the template' on top of a CapCut template, betting that reverse psychology will push viewers to tap through and see the template's preview[1]. When curious users click the 'Try this template' button, the payoff is often unrelated or crude content, with one of the most common results being a clip of Enhypen member Jay set to Juice Wrld's 'All Girls are the Same'[5]. The format sits alongside Rickrolling as a modern reverse-psychology gag, though some TikTokers argue it's more about padding watch time than delivering a real punchline[6]. Because the template preview is what viewers actually see when they tap through, the whole trend rides on curiosity beating skepticism. ## How It Spread The trend broke through in spring 2023 with several videos hitting eight-figure view counts. On April 12th, 2023, @strwbvriisxluv[3] posted a version that cleared 12 million views inside a month. Just over a week later on April 21st, @vazil_baster[4] uploaded another take that reached roughly the same 12 million count in a similar window[5]. TikToker @ev_flobs[6] later posted an explainer likening the format to Rickrolling and arguing that the template preview isn't actually meant to contain anything special. That framing lined up with the pile of comments from viewers who tapped through expecting a secret and instead found the generic CapCut preview. ## How to Use Common convention is to overlay the on-screen text 'don't look at the template' on a short unrelated video while using a CapCut template. The dare pulls curious viewers into tapping the 'Try this template' button, which lengthens watch time and typically reveals a random or joke preview rather than anything tied to the caption[1]. ## Frequently Asked Questions ### What is Dont Look At The Template? A TikTok trend where creators use the caption 'don't look at the template' to bait viewers into clicking a CapCut template that reveals a random or bait-and-switch preview[1]. ### Where did Dont Look At The Template come from? Earliest known posts appeared on TikTok in January and February 2023 from users @bragonballzisthegoat and @naturalbambootemp[2]. ### What does Dont Look At The Template mean? It's a reverse-psychology dare, daring viewers to check a CapCut template preview that's often a Rickroll-style payoff or nothing at all[6]. ### How do you use Dont Look At The Template? Post a short unrelated video with the on-screen caption 'don't look at the template' using a CapCut template, hoping curiosity pushes viewers to tap through to the preview[5]. ### Is Dont Look At The Template still popular? The trend peaked in spring 2023 with videos from @strwbvriisxluv and @vazil_baster each reaching around 12 million views in about a month[3][4]. ## References 1. [https://www.tiktok.com/@bragonballzisthegoat]() 2. [https://www.tiktok.com/@naturalbambootemp/video/7204807906175290650]() 3. [https://www.tiktok.com/@strwbvriisxluv]() 4. [https://www.tiktok.com/@vazil_baster]() 5. [https://knowyourmeme.com/memes/dont-look-at-the-template]() 6. [https://www.tiktok.com/@ev_flobs]() --- Source: https://meme.com/memes/dont-look-at-the-template Published by meme.com — The Internet Meme Library