Dont Say Bad Words Rainbow Dash
Don't Say Bad Words Rainbow Dash is an exploitable and redraw meme built around a 2013 school-competition poster showing My Little Pony character Pinkie Pie telling Rainbow Dash not to swear. Long a fandom curiosity, the format broke out in the 2020s and spawned a viral 2026 Bluey spin-off called Don't Say Bad Words Kiddo.
Overview
Don't Say Bad Words Rainbow Dash, sometimes called Don't Swear Rainbow Dash, is an exploitable image and redraw meme built around a photograph of a homemade anti-swearing school poster2. The poster shows the My Little Pony: Friendship Is Magic character Pinkie Pie confronting Rainbow Dash with the line "What the heck Rainbow Dash don't swear," while Rainbow Dash's own dialogue appears as a censored speech bubble scribbled out in red3.
Made for a poster design competition at the creator's school, the image spent most of the 2010s as a niche brony-fandom curiosity before being rediscovered as a meme template in the early 2020s3. Artists began swapping the characters or the swear word while keeping the same framing, block-letter warning, and blocked-out speech bubble, which is what makes the format instantly recognizable at a glance.
By 2026 the template had jumped well outside pony circles, inspiring redraws featuring Devil May Cry characters, VTubers, and a viral Bluey spin-off called Don't Say Bad Words Kiddo1.
How It Spread
How to Use This Meme
The template is straightforward. Common practice is to keep the poster's basic composition, the block-letter "Don't Swear" or "Don't Say Bad Words" heading, and the crossed-out red speech bubble, then swap the two characters and the censored swear word for a joke about a specific fandom, streamer, or franchise. Some versions preserve the original crude drawing style and only replace the text, while others fully redraw the scene with new characters, as with the Devil May Cry Instagram edit and the wave of VTuber redraws that followed the Bluey post. The joke usually lands harder when the character being scolded is one the audience associates with a specific bit of profanity or verbal tic.