# E3 Sony 2006 Giant Enemy Crab Giant Enemy Crab is a catchphrase that came out of Sony's disastrous E3 2006 press conference, where a producer described a Genji: Days of the Blade boss fight as being based on real Japanese history. The clip, along with lines like "attack its weak point for massive damage" and "$599," became one of the most mocked moments in video game marketing. ## Overview Giant Enemy Crab is the nickname for a mid-level boss shown during Sony's E3 2006 press conference for the PlayStation 3 launch title Genji: Days of the Blade[3]. The moment became a meme because Sony pitched the game as being grounded in actual Japanese history seconds before the demo cut to a samurai fighting a house-sized crustacean[1]. The crab is usually paired with two other quotes from the same show: producer Bill Ritch telling the audience to "attack its weak point for massive damage," and Kaz Hirai's shouted "Riiiiidge Racer!" plug for the PSP[1]. Together with the $599 PS3 price reveal, they became shorthand for everything wrong with Sony's E3 that year[3]. ## How It Spread YouTuber Macaw45 uploaded one of the first remixes on May 14th, 2006, cutting the crab clip together with the "$599" and "Ridge Racer" callouts into a loop that gaming blogs kept reposting for years[2]. The Eurogamer forums ran long threads picking apart the presentation line by line, with "Riiiiidge Racer" and Giant Enemy Crab as the two lines everyone quoted back[1]. Within weeks the phrases spread to TeamXbox, GameSpot and IGN comment sections, and a browser game called Giant Enemy Crab Battle went up on Newgrounds[3]. "Attack its weak point for massive damage" broke out of the gaming crowd on its own and is still quoted whenever a boss has an obvious glowing spot[3]. The Genji clip is now standard footage in E3 retrospectives and "worst press conference" video essays, usually paired with Sony's 2013 PS4 reveal as the karmic reversal[2]. ## How to Use The line is typically dropped as a mock-serious voiceover whenever a game presents an absurdly large enemy, or as a reply when a company oversells a mundane feature. "Attack its weak point for massive damage" is common convention for calling out obvious weak spots in any game, and "$599" often gets recycled when a new console price leaks. ## Frequently Asked Questions ### What is E3 Sony 2006 Giant Enemy Crab? It is a boss enemy from Genji: Days of the Blade shown during Sony's E3 2006 press conference, which became a running joke after Sony billed the game as historically accurate[3]. ### Where did E3 Sony 2006 Giant Enemy Crab come from? From Sony's May 8th, 2006 press conference at Sony Pictures Studios, where producer Bill Ritch introduced the Genji sequel demo[3]. ### What does E3 Sony 2006 Giant Enemy Crab mean? It is shorthand for corporate marketing that oversells a product, usually quoted alongside "attack its weak point for massive damage" and the $599 PS3 price[1]. ### How do you use E3 Sony 2006 Giant Enemy Crab? People quote the crab, the weak point line, or "Riiiiidge Racer" whenever a game reveal feels unintentionally silly or a boss has an obvious glowing target[2]. ### Is E3 Sony 2006 Giant Enemy Crab still popular? The clip is still a fixture of E3 retrospectives and worst-press-conference lists, and the weak-point line is still quoted in gaming communities[2]. ## References 1. [https://www.eurogamer.net/forum_thread_posts.php?thread_id=56029]() 2. [https://www.youtube.com/watch?v=pJElsNaC6yQ]() 3. [https://knowyourmeme.com/memes/giant-enemy-crab]() --- Source: https://meme.com/memes/e3-sony-2006-giant-enemy-crab Published by meme.com — The Internet Meme Library