# Etsy Witch Etsy Witch refers to self-identified witches who sell curses, hexes, and spells through the online marketplace Etsy, often working around the platform's 2015 ban on magical services[1]. The label shifted into meme territory in September 2025 after Jezebel published an article about paying Etsy witches to curse right-wing commentator Charlie Kirk two days before Kirk was fatally shot at Utah Valley University[2]. Within hours of the shooting, X users were sharing the Jezebel link with reaction images, joking that the hexes had actually landed[4]. ## Origin Etsy's 2015 crackdown on metaphysical services provided the backdrop for the meme a decade later. In the second week of June 2015, Etsy shop owners selling spells started receiving suspension emails citing an updated policy that forbade services promising a physical outcome such as weight loss or revenge, even when a tangible item was included in the order[1]. The Verge covered the ban on June 19, 2015, noting an active petition and more than 950 angry forum comments from affected sellers[1]. Witches still listed services around that policy throughout the following decade[5]. Catalyst event, September 8, 2025: Jezebel published 'We Paid Some Etsy Witches to Curse Charlie Kirk,' by Kylie Cheung, who contracted multiple spells against the Turning Point USA co-founder, including the 'Shit Your Pants Spell' and a 'MAKE EVERYONE HATE HIM' curse[2]. Earliest known meme reaction, September 10, 2025: Kirk was fatally shot during a presentation at Utah Valley University and died in the hospital the same day[3]. Within hours, X users resurfaced the Jezebel link, and @lib_crusher's quote-tweet with a Brian Griffin shock reaction gathered more than 55,000 likes in around two hours of posting[4]. - **Platform:** Jezebel (catalyst article) / X (viral spread) - **Creator:** Unknown - **Date:** 2025 ## Overview Posts in this category typically combine a screenshot of the Jezebel article or an actual Etsy spell listing with a reaction image signaling shock, suspicion, or dark glee[4]. Humor runs on coincidence: a column published two days before Charlie Kirk was shot at Utah Valley University is reread as retroactive proof that the paid curses worked[3]. Captions often use a mock-sincere voice, with posters crediting unknown Etsy shop owners for an event known to have been carried out by a lone shooter[4]. Behind the September 2025 joke sits a longer online subculture of paid witchcraft. The Verge reported in June 2015 that Etsy was emailing shop owners to suspend them for selling spells, hexes, potions, and crystals under a policy that forbade magical outcomes as a service while allowing tangible items[1]. Witches worked around the restriction by relabeling listings as readings or shipping a printout of the ritual, and witch-themed listings were still easy to find on Etsy as of Jezebel's reporting[2]. Writer Kylie Cheung singled out a 'Shit Your Pants Spell' and a 'MAKE EVERYONE HATE HIM' curse among the services she purchased for her Kirk experiment[2]. Urban Dictionary later logged Etsy Witch as a euphemism for a political assassin, letting posters joke about violence by naming hexes instead[6]. Know Your Meme catalogued the format as both a joke template and a line of discourse about contract witchcraft[5]. ## How to Use Common posts take a screenshot of the Jezebel article or a specific Etsy spell listing and set it against a reaction image or quote-tweet styled as proof that the hexes worked[4]. Mock-sincere captions crediting unnamed witches are the dominant tone, often ending with a punchline naming the specific spell title that supposedly delivered the result[2]. ## Frequently Asked Questions ### What is Etsy Witch? Etsy Witch refers to self-identified witches who sell curses, hexes, and spells through the online marketplace Etsy, and to the September 2025 meme crediting them with Charlie Kirk's death[2]. ### Where did Etsy Witch come from? The term grew out of a June 2015 Verge report on Etsy banning the sale of magical services and the ongoing presence of witch sellers on the platform afterwards[1]. ### What does Etsy Witch mean? The literal meaning is a witch selling spells on Etsy; after September 2025, Urban Dictionary logged a secondary meaning of 'euphemism for an assassin,' specifically for political assassinations[6]. ### How do you use Etsy Witch? Typical posts combine a screenshot of the Jezebel article or an Etsy spell listing with a reaction image, crediting the witches for a news outcome in a mock-sincere voice[4]. ### Is Etsy Witch still popular? The meme peaked in the days after September 10, 2025, and Urban Dictionary logged it afterward as a political euphemism, so the term retains limited currency without ongoing viral posting[6]. ### What was the Jezebel Etsy Witch article? On September 8, 2025, Jezebel published 'We Paid Some Etsy Witches to Curse Charlie Kirk' by Kylie Cheung, describing contracted spells against the Turning Point USA co-founder[2]. ### What is the 'Shit Your Pants Spell'? It was one of the specific Etsy spells Kylie Cheung said she purchased against Charlie Kirk for the Jezebel article, alongside a 'MAKE EVERYONE HATE HIM' curse[2]. ### Did Etsy actually ban spells? In June 2015 Etsy suspended shops selling spells under a policy that forbade services promising a physical or emotional outcome, though witches have continued listing on the site[1]. ### What happened to Charlie Kirk? Charlie Kirk was fatally shot on September 10, 2025, during a presentation at Utah Valley University and died in the hospital that day[3]. ### Who posted the first viral Etsy Witch meme? An early viral example was X user @lib_crusher's quote-tweet of the Jezebel article with a Brian Griffin shock reaction image, gathering over 55,000 likes in about two hours on September 10, 2025[4]. ## References 1. [https://www.theverge.com/2015/6/19/8813771/etsy-spells-witchcraft-metaphysical-tarot-ban-religion]() 2. [https://www.jezebel.com/we-paid-some-etsy-witches-to-curse-charlie-kirk]() 3. [https://www.nbcnews.com/news/us-news/live-blog/live-updates-shooting-charlie-kirk-event-utah-rcna230437]() 4. [https://x.com/lib_crusher/status/1965858510157345195]() 5. [https://knowyourmeme.com/memes/etsy-witch]() 6. [https://www.urbandictionary.com/define.php?term=Etsy%20Witch]() --- Source: https://meme.com/memes/etsy-witch Published by meme.com — The Internet Meme Library