# Eye To Eye
Eye to Eye is a 2013 music video by Pakistani singer Taher Shah that went viral after being reposted to YouTube in late June 2013. Its earnest delivery, floor-length hair and lyrics about looking into someone's eyes turned it into a global joke, drawing coverage from The Atlantic and Indian Express.
## Overview
Eye to Eye is a music video by Pakistani singer Taher Shah, filmed with the artist in a white suit and long, flowing hair as he sings a slow ballad about meeting someone eye to eye[1]. The song's earnest delivery paired with its unusual English lyrics turned it into a running joke on social media almost immediately after it hit YouTube[2].
What made Eye To Eye stick as a meme was the contrast between Taher Shah's sincere, dramatic performance and the way viewers outside Pakistan received the song as unintentional comedy[3]. The visual, a lone man twirling in slow motion with hair to his waist, became as recognisable as the track itself and drove most of the mockery and parody activity[2].
## How It Spread
Once the YouTube version landed in late June 2013, Eye To Eye moved quickly across Twitter and Facebook, where the lyrics were pulled out of context and turned into joke captions[2]. Within days, Indian Express covered the video as a sensation on 26 June 2013[5], and The Atlantic followed on 3 July 2013 with a piece by James Hamblin calling Taher Shah an unlikely overnight pop sensation[6].
AOL's CoolAge added its own write-up on 19 July 2013 under the headline "Let us Laugh Face to Face"[7], and YouTube filled up with parody uploads and remixes riffing on the video's imagery and lyrics[1]. Taher Shah addressed the mockery directly in an interview, defending the song against the online reaction[2].
Eye To Eye stayed in circulation as a reference point for "so earnest it's funny" music videos, and it set the template that Taher Shah later followed with his 2016 follow-up Angel, which drew a similar wave of attention[1].
## How to Use
People typically quote the phrase "eye to eye" alongside a still of Taher Shah in his white suit, or embed the YouTube clip itself as a reaction to anything overly earnest. A common convention is to pair the video with straight-faced praise, letting the mismatch between the sincere delivery and the joking framing do the work[1].
## Frequently Asked Questions
### What is Eye To Eye?
Eye to Eye is a 2013 English-language song and music video by Pakistani artist Taher Shah that became a global viral joke after being uploaded to YouTube[1].
### Where did Eye To Eye come from?
Taher Shah released the song in April 2013 and posted the video to Dailymotion and Vimeo that month, before a YouTube upload in late June 2013 sent it viral[2].
### What does Eye To Eye mean?
In the song, Taher Shah uses "eye to eye" as a romantic image about meeting someone's gaze, with lyrics hosted on his official website[4].
### How do you use Eye To Eye?
People share the YouTube clip or stills of Taher Shah in his white suit as a reaction to anything unintentionally funny or overly sincere[1].
### Is Eye To Eye still popular?
It is treated as a classic 2013 viral video, frequently referenced whenever Taher Shah releases new material or trends again on social media[6].
## References
1. [https://www.theatlantic.com/health/archive/2013/07/eye-to-eye-taher-shah-unlikely-overnight-pop-sensation/277437/]()
2. [https://knowyourmeme.com/memes/eye-to-eye]()
3. [https://www.youtube.com/watch?v=ptZ-qFiuTNI]()
4. [http://www.tahershah.com/]()
5. [https://indianexpress.com/article/entertainment/watch-taher-shahs-sensational-eye-to-eye/]()
6. [https://www.dailymotion.com/video/x10p7q4]()
7. [https://www.aol.in/coolage/let-us-laugh-face-to-face/]()
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Source: https://meme.com/memes/eye-to-eye
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