# Fell For It Again Award > Fell For It Again Award is a 2023 reaction-image meme featuring a distressed Soyjak character wearing a blue ribbon labeled with the titular phrase, used to mock those who repeatedly fall for bait and broken promises. The "Fell For It Again Award" is a reaction image featuring a distressed Soyjak wearing a blue ribbon with the text "FELL FOR IT AGAIN AWARD," used to mock people who repeatedly fall for bait, lies, or broken promises. First uploaded to SoyBooru in April 2023, the meme exploded in late 2024 when users added a MAGA hat to the character, turning it into a political weapon wielded primarily by left-leaning internet users against Trump supporters[1]. The format draws from the broader Soyjak tradition and works as a visual shorthand for "I told you so." ## Origin The image first appeared on SoyBooru, a booru-style imageboard dedicated to Soyjak content, on April 16, 2023[2]. A user named "Chud" uploaded the award-ribbon Soyjak, marking the source as "Unknown"[1]. The design builds on an earlier SoyBooru format called the "Posted It Again Award," where the ribbon text gets edited for different contexts[2]. Its first known appearance on mainstream social media was on a sci-fi subreddit, where a user posted it with the title "An insurgent after trying to fight Imperial marines using poisoned blow darts (they didn't work)"[1]. This early use established the meme's core joke: someone tried something stupid, it failed predictably, and here's your award for that. - **Platform:** SoyBooru (source image), Reddit / X (viral spread) - **Creator:** "Chud" (SoyBooru uploader, original creator unknown) - **Date:** 2023 ## Overview The Fell For It Again Award features a Soyjak, a derogatory variant of the Wojak character, depicted with wide, sad eyes and an open mouth. Pinned to his chest is a blue ribbon labeled "FELL FOR IT AGAIN AWARD." The character looks simultaneously shocked and defeated, as if he just realized he's been duped for the hundredth time[1]. The meme functions as a reaction image posted in response to someone who ignored obvious warning signs and got burned anyway. It's the internet's version of a participation trophy for gullibility. While it started as a general-purpose mockery tool, the addition of a red MAGA hat in late 2024 locked it into political discourse, where it became a go-to image for liberals mocking conservative voters over policy outcomes like tariffs and deportations[1]. ## How It Spread Through late 2023, the image gained traction on X (formerly Twitter), where users applied it to mock repeated jokes and naive reactions[2]. The meme stayed relatively niche during this period, circulating mainly in shitposting and Soyjak communities. Everything changed in November 2024. After the U.S. presidential election, someone (in a now-deleted tweet) added a red MAGA cap to the Soyjak and posted it in response to news that Trump had nominated a former George Soros money manager to head the U.S. Treasury Department[1]. A Redditor captured the tweet and reposted it on November 23, 2024, and the MAGA variant took off, collecting 72,000 likes on the original X post before deletion[2]. By December 2024, the format was everywhere in liberal and leftist social media circles. A quote-tweet applying the meme to tariffs potentially raising prices for Americans spread widely[2]. Reddit's r/ExplainTheJoke featured a MAGA Soyjak version, with commenters explaining it as jabs at repeated government policy letdowns[2]. In early 2025, the meme surged further as stories emerged of Trump voters with undocumented family members who were arrested by ICE, and others worried about the federal spending freeze and attacks on USAID[1]. Fed-up Kamala Harris supporters deployed the image aggressively. The Daily Dot compared it to the "I never thought the leopards would eat my face" meme, calling it the new version of that format[1]. Online artists pushed the format into increasingly extreme territory. Some versions show the Soyjak covered head-to-toe in blue ribbons, others depict awards pouring from his mouth and eye sockets[1]. One popular variant reimagines the character as a "biblically accurate angel" with ribbons replacing the rings of eyes[1]. A "Got What I Voted For Again Award" variant also circulated on iFunny, with users debating red flag laws and tariffs in the comments[4]. The meme also found non-political applications. A Russian meme site documented its use in gaming contexts, specifically mocking gamers who were disappointed when Nintendo delayed Switch 2 preorders in response to Trump's tariffs in April 2025[3]. ## How to Use The Fell For It Again Award typically gets deployed as a reply or quote-tweet when someone expresses surprise at a predictable outcome. Common steps: 1. Wait for someone to publicly realize they've been duped by something obvious 2. Post the Soyjak with the blue ribbon as a reply 3. Optionally add a MAGA hat if the context is political 4. For extra emphasis, use one of the escalated variants (multiple ribbons, grotesque versions) ## Cultural Impact The Daily Dot identified the Fell For It Again Award as the successor to the "Leopards Ate My Face" format, noting how it filled the same rhetorical niche but with a more visually striking and shareable image[1]. While "Leopards Ate My Face" required text explanation, the Soyjak version communicates its message instantly through the character's expression and the ribbon. Urban Dictionary entries for the term reflect its contested nature in political discourse, with definitions framing it as "a derogatory slogan used primarily by left-wing activists" and describing it as a "political dogwhistle aimed at insulting the intelligence of conservative voters"[5]. This characterization itself became a point of debate in comment sections. The meme's spread coincided with a broader pattern in post-2024 election discourse where political schadenfreude became a dominant mode of online interaction. Stories of voters experiencing negative consequences from policies they supported provided constant fuel for new deployments of the format[1]. ## Fun Facts - The original SoyBooru upload listed its source as "Unknown," meaning even the person who posted it may not have made it[1]. - The meme's parent format, "Posted It Again Award," is itself a Soyjak edit, making this a derivative of a derivative[2]. - One Reddit thread in r/ExplainTheJoke became a meta-moment when users had to explain a meme about people not understanding things they should have understood[2]. - The meme crossed language barriers, with a Russian meme encyclopedia documenting its use in gaming contexts around Nintendo Switch 2 delays[3]. - The deleted tweet that launched the MAGA variant still managed to accumulate 72,000 likes before being removed[2]. ## Frequently Asked Questions ### What is the Fell For It Again Award? It's a reaction image of a sad Soyjak (a Wojak variant) wearing a blue ribbon labeled "FELL FOR IT AGAIN AWARD," used to mock people who repeatedly fall for tricks, lies, or predictable outcomes[1]. ### Where did the Fell For It Again Award come from? The image was first uploaded to SoyBooru on April 16, 2023, by a user named "Chud," though the original artist is unknown[2]. ### What does the Fell For It Again Award mean? It's a sarcastic "award" given to someone who got duped by something obvious, especially when they've been fooled by the same thing before. The "again" implies a pattern of gullibility[1]. ### How do you use the Fell For It Again Award? Post the image as a reply when someone expresses surprise at a predictable negative outcome, especially one they were warned about. Add a MAGA hat if the context is political[2]. ### Is the Fell For It Again Award still popular? Yes. The meme saw massive growth in late 2024 and early 2025, particularly in U.S. political discourse around tariffs, deportations, and cabinet nominations[1]. ### Why does the Fell For It Again Award have a MAGA hat? An X user added a red MAGA cap to the Soyjak in November 2024, responding to news about Trump's Treasury nominee pick. The political version quickly overtook the original in popularity[1]. ### What's the difference between this and "Leopards Ate My Face"? Both mock people who supported something harmful and then suffered consequences, but the Fell For It Again Award uses a visual Soyjak format rather than text, making it faster to deploy as a reaction image. The Daily Dot called it the new version of that older format[1]. ### What is SoyBooru? SoyBooru is a booru-style imageboard (similar to Danbooru) dedicated to Soyjak-related content, where the original Fell For It Again Award was first posted[3]. ### What meme format inspired the Fell For It Again Award? It derives from the "Posted It Again Award" Soyjak format, where the ribbon text is edited to create new meanings[2]. ### Is the meme only used for politics? No. While the political MAGA variant became dominant, the original version is used in gaming, fandom, and general internet contexts. A Russian meme site documented its use mocking gamers disappointed by Nintendo Switch 2 preorder delays[3]. ## References 1. [GOT WHAT I VOTED FOR AGAIN AWARD - iFunny]() 2. [Post #39918 · SoyBooru]() 3. [Fell for it again award - Мем Эксперт]() 4. [Rickrolling]() 5. [Fell For It Again Award - Urban Dictionary]() 6. [The 'Fell For It Again Award' meme is the new 'Leopards Ate My Face']() 7. [Fell For It Again Award Meme Origin and Meaning Explained - Pop Creep]() --- Source: https://meme.com/memes/fell-for-it-again-award Published by meme.com — The Internet Meme Library