# Foodmood Foodmood is internet slang for the urge to eat when you're not actually hungry, first defined on Urban Dictionary in 2007. The word grew into an Instagram food-porn hashtag before going viral in November 2018 through a parody Guardian article by Twitter user @drewtoothpaste mocking "millennials are killing" trend pieces. ## Overview Foodmood is a slang word for the feeling of wanting to eat when you're not actually hungry [5]. On Instagram, the hashtag turned into a catch-all for glossy meal shots, cooking pics, and food porn [2]. The word broke out of niche use in late 2018 after a photoshopped Guardian opinion piece treated foodmood as if it were a mysterious new millennial condition [1]. The humor works because the article looks and reads like a real trend piece about "what millennials are killing," only the affliction it describes is just being hungry [3]. That gap between the po-faced writing and the ordinary feeling behind it is what made the joke land. ## How It Spread Over roughly a decade after Hamilton's definition, foodmood grew into a common Instagram hashtag stacked with food porn, brunch plates, and cooking shots [2]. It stayed a food-content tag rather than a joke, until a Twitter parody pushed the word into wider circulation [3]. On November 14, 2018, Twitter user @drewtoothpaste posted a photoshopped Guardian opinion piece headlined "Why millennials feel they can physically and mentally 'sense' the need to eat and what it means for the rest of us" [1]. The fake article picked up more than 2,000 retweets and 10,000 likes over the following six months [1]. Some of the joke's traction came from people who missed that it was a parody. Twitter user @KyleNeubeck quote-tweeted the fake article with "This is called hunger. Millennials feel hunger. I feel like I'm losing my mind," pulling in over 175 retweets and 830 likes in about six months [4]. Others played along, quoting the photoshop and adding their own straight-faced "symptoms" of foodmood [3]. ## How to Use The joke format typically pairs foodmood with mock-scientific or trend-piece language, treating basic hunger as a strange new millennial affliction [1]. On Instagram, people often tag food photos with #foodmood to flag a craving or aesthetic mood rather than literal hunger [2]. ## Frequently Asked Questions ### What is Foodmood? Foodmood is slang for the urge to eat when you aren't actually hungry [5]. ### Where did Foodmood come from? The earliest known definition was posted to Urban Dictionary by user ML Hamilton on November 23, 2007 [5]. ### What does Foodmood mean? It describes eating driven by mood or craving rather than real hunger, and it's often used as a caption on food photos [2]. ### How do you use Foodmood? It shows up as an Instagram hashtag on food shots [2] and as a joking label for cravings in the style of the @drewtoothpaste parody article [1]. ### Is Foodmood still popular? The word broke out through @drewtoothpaste's November 2018 parody tweet, which drew over 10,000 likes across six months [1], and stayed in use as an Instagram food tag [2]. ## References 1. [https://twitter.com/drewtoothpaste]() 2. [https://www.instagram.com/explore/tags/foodmood/]() 3. [https://knowyourmeme.com/memes/foodmood]() 4. [https://twitter.com/KyleNeubeck]() 5. [https://www.urbandictionary.com/define.php?term=food+mood]() --- Source: https://meme.com/memes/foodmood Published by meme.com — The Internet Meme Library