# Gak Gak is a stretchy Mattel putty toy from 1992 that became a Brony chat meme in late 2012, after Nickelodeon's relaunched 'Gak is Back' commercials aired on repeat during My Little Pony livestreams and flooded chat rooms with the word. ## Overview Gak is a stretchy, slimy putty toy first released by Mattel in 1992, later relicensed by Nickelodeon for a 2012 comeback under the tagline 'Gak is Back'[1]. Its life as an internet meme is separate from the product itself, and comes almost entirely from Bronies mocking the toy's repetitive TV ads[2]. The meme is basically the word 'Gak' typed over and over in chat rooms, plus fan art, image macros, animated GIFs, and YouTube Poop edits that splice the commercial audio into My Little Pony: Friendship Is Magic scenes[3]. It is a fandom in-joke rather than a wider viral format, and it stuck because the ad ran back-to-back so many times during a single commercial break that the word lost meaning[3]. ## How It Spread The bit came back at full volume on November 10, 2012, during the season three premiere of My Little Pony: Friendship Is Magic, when a much larger Bronystate audience saw the same Gak ads loop and flooded the chat with the word[3]. Within hours, Gak threads showed up on 4chan's /mlp/ board, an 'Ask Gak' blog appeared on Tumblr, and the ad was written up on the fan blog Equestria Daily[2]. Redditor UDNTOME posted a thread titled 'Gak Gak Gak Gak Gak Gak' to r/MLPLounge, which pulled more than 165 upvotes and 115 comments over the next three days[4]. Non-profit Brony chats picked up the same joke the same night, so Bronystate moderators eventually set the chat to auto-kick anyone typing the word to stop the spam[3]. After the initial burst, fans kept the bit alive with image macros, GIFs, and YouTube Poop edits that dropped the commercial's voiceover into MLP scenes, along with music remixes built from the ad audio[3]. ## How to Use The standard Gak post is just the word repeated, often as a wall of text or captioned over a My Little Pony screenshot. YouTube Poop creators typically splice the 'Gak is Back' voiceover into cartoon clips for short, absurdist edits[3]. Outside the Brony context, the word also carries unrelated slang meanings, including drug slang, that are tracked on Urban Dictionary[5]. ## Frequently Asked Questions ### What is Gak? Gak is a Mattel putty toy from 1992 that became a Brony chat meme in November 2012, after Nickelodeon's 'Gak is Back' commercials aired on repeat during a My Little Pony livestream[3]. ### Where did Gak come from? The meme started in the Bronystate livestream chat on October 20, 2012, and exploded on November 10 during the My Little Pony season three premiere, when the ad ran back-to-back several times in one break[3]. ### What does Gak mean? In the meme, it is just the toy's brand name repeated as ironic chat spam[3]. Outside the meme, Urban Dictionary also lists unrelated slang uses of the word, including as slang for cocaine[5]. ### How do you use Gak? Post the word 'Gak' over and over, drop it as a caption on an MLP image, or splice the commercial audio into a YouTube Poop edit of a cartoon scene[3]. ### Is Gak still popular? The meme peaked with the Brony fandom in late 2012 and is now a classic /mlp/ and Bronystate in-joke rather than an active format[2][3]. ## References 1. [https://www.equestriadaily.com/2012/11/gak-gak-gak.html]() 2. [https://en.wikipedia.org/wiki/Gak_(toy)]() 3. [https://knowyourmeme.com/memes/gak]() 4. [https://www.reddit.com/r/mylittlepony/comments/12z3ac/gak_gak_gak_gak_gak_gak/]() 5. [https://www.urbandictionary.com/define.php?term=Gak]() --- Source: https://meme.com/memes/gak Published by meme.com — The Internet Meme Library