# George Zimmer

George Zimmer / I Guarantee It is a copypasta format written in the voice of Men's Wearhouse founder George Zimmer, where each anecdote opens with his signature commercial line and closes with 'I GUARANTEE IT.' The first known post appeared on October 23, 2004 on an Ashlee Simpson fan board at Okayplayer, written hours after her Saturday Night Live lip-sync scandal[1]. By May 2006, YTMND moderator fyrestorm had paired an obscene Zimmer drawing with the Brokeback Mountain theme[2].

## Origin
The first documented instance appeared on October 23, 2004, on an Okayplayer-hosted Ashlee Simpson fan message board[1]. Earlier that evening, Simpson had been caught lip-synching her Saturday Night Live musical performance, and the board filled with jokes at her expense[4]. After Simpson replied to the thread asking people to move on, a user posting under the handle 'George_Zimmer' responded with a crude anecdote that opened with the Men's Wearhouse commercial line and closed with 'I GUARANTEE IT'[1].

The true author is unconfirmed and was not the real Men's Wearhouse CEO. A matching version appeared the same day on the General Mayhem forum in a separate Ashlee Simpson thread, suggesting the writer was cross-posting[4].

- **Platform:** Okayplayer forum (origin), YTMND (viral spread)
- **Creator:** Unknown (first posted by anonymous user 'George_Zimmer')
- **Date:** 2004

## Overview
Each entry in the format sticks to a rigid structure: the narrator introduces himself as 'Hi, I'm George Zimmer, founder and CEO of the Men's Wearhouse,' launches into a first-person anecdote about his machismo or a sexual encounter, then signs off with 'I GUARANTEE IT' in all caps[3]. The real Zimmer, born in 1948 in New York, actually ran Men's Wearhouse and appeared in the chain's TV spots with the tagline 'You're going to like the way you look. I guarantee it'[5].

The copypasta takes that wholesome commercial cadence and swaps the suit-shopping pitch for crude bragging, often involving colorful bodily metaphors[6]. Posts belong to the same anecdotal copypasta family as Billy Mays riffs, using a recognizable pitchman voice to make the vulgar content land harder.

## How to Use
A typical entry opens with the exact line 'Hi, I'm George Zimmer, founder and CEO of the Men's Wearhouse,' sketches a short first-person boast or absurd anecdote, and finishes with 'I GUARANTEE IT.' Common convention is all-caps for the closer. Posts often lean on exaggerated machismo or crude sexual boasting.

## Frequently Asked Questions
### What is George Zimmer?
It's a copypasta format mimicking Men's Wearhouse founder George Zimmer, where each anecdote opens with his commercial introduction and ends with the all-caps closer 'I GUARANTEE IT'[3].

### Where did George Zimmer come from?
The earliest known instance was posted on October 23, 2004 on Okayplayer's Ashlee Simpson fan board by a user named 'George_Zimmer,' responding to her Saturday Night Live lip-sync scandal[1].

### What does George Zimmer mean?
The copypasta uses Zimmer's real TV commercial cadence to narrate crude first-person boasts, with his sincere sign-off working as a punchline[6].

### How do you use George Zimmer?
Open with 'Hi, I'm George Zimmer, founder and CEO of the Men's Wearhouse,' write a short bragging or absurd anecdote in his voice, and close with 'I GUARANTEE IT' in all caps[2].

### Is George Zimmer still popular?
The copypasta circulated heaviest across 2004 and 2006 on Okayplayer, General Mayhem, and YTMND, and is now treated as a classic forum-era copypasta rather than a trending format[2].

## References
1. [https://board.okayplayer.com/okp.php?az=show_topic&forum=17&topic_id=4562&mesg_id=4562&page=6](<https://board.okayplayer.com/okp.php?az=show_topic&forum=17&topic_id=4562&mesg_id=4562&page=6>)
2. [https://wiki.ytmnd.com/George_Zimmer](<https://wiki.ytmnd.com/George_Zimmer>)
3. [https://knowyourmeme.com/memes/george-zimmer-i-guarantee-it](<https://knowyourmeme.com/memes/george-zimmer-i-guarantee-it>)
4. [https://www.genmay.com/showthread.php?p=12178174](<https://www.genmay.com/showthread.php?p=12178174>)
5. [https://en.wikipedia.org/w/index.php?title=George_Zimmer&direction=next&oldid=79421442](<https://en.wikipedia.org/w/index.php?title=George_Zimmer&direction=next&oldid=79421442>)
6. [https://www.urbandictionary.com/define.php?term=George%20Zimmer](<https://www.urbandictionary.com/define.php?term=George%20Zimmer>)

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Source: https://meme.com/memes/george-zimmer-i-guarantee-it
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