# Grocery Store Prices Grocery Store Prices is a seasonal internet meme built around a scene from the 1990 film *Home Alone* in which Kevin McCallister buys a cart of groceries for $19.83. The clip started going viral during the 2022 holiday season as people compared that total to modern prices, and it returned with even bigger numbers in 2023, with one TikTok repost hitting over 6 million plays in a single week. ## Origin *Home Alone* premiered in the United States on November 10, 1990, telling the story of a kid accidentally left behind when his family flies to France for the holidays. A clip of the grocery store scene was uploaded to YouTube on August 30, 2018, where it quietly accumulated over 299,000 views across the next five years. The scene didn't become proper meme material until November 2022, when post-pandemic inflation dominated U.S. headlines. Social media users dug up the clip and started running the math on what Kevin's cart would cost at current prices[2]. - **Platform:** YouTube (original scene upload), TikTok / Twitter (viral spread) - **Creator:** Unknown (community-created from *Home Alone* film scene) - **Date:** 2022 ## Overview The meme centers on a specific scene from *Home Alone* (1990) where eight-year-old Kevin McCallister, played by Macaulay Culkin, goes to a supermarket alone and picks up household staples: milk, bread, toilet paper, laundry detergent, fabric softener, cling wrap, mac and cheese, a turkey TV dinner, orange juice, and a bag of plastic Army men. His total at checkout comes to $19.83. The scene was played for laughs in the original film, but three decades of inflation turned it into a gut-punch comparison. People typically clip or screenshot the checkout moment and pair it with current prices for the same items. The gap between $19.83 and what those ten items would cost today is wide enough to generate real sticker shock, making it an effective way to talk about rising grocery costs without needing economic data or political framing. ## How It Spread The first wave hit in late 2022. On November 18, 2022, YouTube channel News Nation posted a comparison video showing how much Kevin's groceries would cost at today's prices, picking up around 2,300 views[2]. The meme came back stronger for the 2023 holiday season. FOX 11 Los Angeles posted a segment on December 11, 2023, exploring what $20 could buy in groceries that year, and the video pulled in over 24,000 views within a week[1]. TikTok drove the real numbers. On December 9, 2023, user @fmsmith319 reposted a Fox News segment about the Home Alone prices and hit more than 6 million plays with 601,000 likes in just seven days. Three days later, TikTok page @evie.magazine posted a video walking through the inflation math since 1990, collecting over 11,000 plays in the same timeframe. The pattern is seasonal: the meme resurfaces every November and December alongside the annual tradition of rewatching *Home Alone*, and each year the price gap grows wider, giving the format fresh material. ## How to Use The format is straightforward. Common approaches include: 1. Post the *Home Alone* grocery scene clip or a still of Kevin at checkout 2. List Kevin's ten items alongside his $19.83 total 3. Show what those same items cost at a current grocery store, often with a receipt photo or price lookup 4. React to the difference ## Cultural Impact The meme landed at a moment when U.S. inflation was a top news story, and it gave people a concrete, relatable reference point for rising costs. Instead of citing CPI figures, users could just point at a beloved childhood movie. Multiple mainstream outlets produced their own comparison segments: News Nation ran one in November 2022[2], FOX 11 Los Angeles followed in December 2023[1], and Fox News coverage was the basis for the most viral TikTok post in the meme's history. The Grocery Store Prices meme also shows how holiday films can function as annual meme engines. *Home Alone* already had a strong rewatching tradition, and the grocery scene gave internet users a specific, data-ready clip to revisit each December with updated price totals. ## Fun Facts - Kevin's full shopping list is ten items: milk, bread, toilet paper, laundry detergent, fabric softener, cling wrap, mac and cheese, a turkey TV dinner, orange juice, and plastic Army men. - The original 2018 YouTube upload of the grocery scene sat online for four years before the meme took off during the 2022 inflation spike. - The single biggest post in the meme's history was @fmsmith319's TikTok, which racked up 6 million plays and 601,000 likes in one week. - News coverage of the meme created a feedback loop: outlets reported on the viral clip, and those reports were then reposted on TikTok, going viral again[1]. ## Frequently Asked Questions ### What is Grocery Store Prices? Grocery Store Prices is a meme based on a scene from the 1990 film *Home Alone* where Kevin McCallister buys groceries for $19.83. People compare that total to modern prices to illustrate how much inflation has changed the cost of everyday goods[2]. ### Where did Grocery Store Prices come from? The source material is a scene from *Home Alone*, which premiered November 10, 1990. A YouTube clip was uploaded in 2018, but the meme didn't go viral until the 2022 holiday season when inflation was a major topic online. ### What does Grocery Store Prices mean? The meme expresses surprise or frustration at how much grocery prices have risen over three decades. Kevin's $19.83 total from 1990 would buy far fewer items today[1]. ### How do you use Grocery Store Prices? Post the *Home Alone* grocery scene clip or screenshot, list the items and the $19.83 total, then compare it to what those items cost now. The bigger the gap, the stronger the meme[2]. ### Is Grocery Store Prices still popular? The meme resurfaces every holiday season alongside annual *Home Alone* rewatches. It saw major viral spikes in November 2022 and December 2023, with TikTok posts reaching millions of views. ### What items did Kevin buy in Home Alone? Kevin purchased milk, bread, toilet paper, laundry detergent, fabric softener, cling wrap, mac and cheese, a turkey TV dinner, orange juice, and a bag of plastic Army men for a total of $19.83. ### How much would Kevin's groceries cost today? Multiple news outlets and TikTok creators have attempted this calculation, with estimates varying by store and location. FOX 11 Los Angeles explored what $20 could buy in 2023 and found it covered far fewer items than Kevin's original haul[1]. ### Why does this meme come back every year? *Home Alone* is a holiday movie tradition in many households. When people rewatch it each November and December, the grocery scene stands out because the $19.83 total feels more unbelievable every year as prices climb. ### Which TikTok about this meme was most viral? A December 9, 2023 post by @fmsmith319, which reposted a Fox News segment about the Home Alone prices, hit over 6 million plays and 601,000 likes within one week. ## References 1. [Walmart]() 2. [Grocery Store Prices - Know Your Meme]() --- Source: https://meme.com/memes/grocery-store-prices Published by meme.com — The Internet Meme Library