# His Brain? No. His Heart "His Brain? No. His Heart" is a fake Joe Biden presidential campaign ad that artist Brad Troemel posted to Instagram on April 21, 2020, pairing a photo of a smiling Biden with a beam of light shooting from his chest. The parody fooled enough people, including Trump campaign staffers, that Twitter started banning accounts for sharing it, turning the hoax into one of the strangest political meme flashpoints of the 2020 primary season. ## Origin Artist Brad Troemel uploaded the fake ad to Instagram on April 21, 2020, where it drew over 4,200 likes and a wave of comments from users asking whether a real campaign could have run it[2]. The underlying photograph was taken by Washington Post photographer Salwan Georges at the Iowa State Fair on August 8, 2019[3]. The Verge initially miscredited the meme's source, prompting Troemel to post a video claiming authorship on April 25[1][8]. - **Platform:** Instagram (origin) / Twitter (viral spread) - **Creator:** Brad Troemel - **Date:** 2020 ## Overview The fake ad copies the design of real Biden 2020 campaign materials down to the "Approved by Joe Biden. Paid for by Biden for President" disclaimer at the bottom[1]. The joke works because the Biden campaign had been messaging on warmth and empathy, so a solemn image that reads as effectively conceding his mental sharpness isn't the pitch carries a tinge of plausible self-sabotage[2]. Troemel captioned his Instagram post with a line about "DNC self-sabotage scientists only believed to be theoretical"[2]. Variations started appearing as users photoshopped the image with edits like glowing eyes, and some deep-fried the file to slip past Twitter's detection filters[10]. The Biden campaign confirmed to The Verge that the image was faked, while Twitter cited rules against misleading voting information when it began locking accounts for sharing it[1]. ## How to Use People typically repost the original fake ad verbatim or photoshop new elements onto Biden's chest, with glowing eyes being a common convention[1]. Edits often include deep-frying the image, a technique users floated specifically to dodge Twitter's detection filters after the platform started locking accounts[10]. The format works best when the "Approved by Joe Biden. Paid for by Biden for President" disclaimer is kept intact so the parody still reads as a campaign ad. ## Frequently Asked Questions ### What is His Brain? No. His Heart? A fake 2020 Joe Biden presidential campaign ad made by artist Brad Troemel that pairs a photo of a smiling Biden with a beam of light shooting from his chest and the tagline "His brain? No. His heart."[2] ### Where did His Brain? No. His Heart come from? Brad Troemel posted it to Instagram on April 21, 2020, with a caption framing it as DNC self-sabotage, and the image jumped to Twitter the next day[2][9]. ### What does His Brain? No. His Heart mean? The parody effectively concedes Biden's mental sharpness isn't his strong suit and sells him on heart instead, mimicking his real warmth-focused campaign ads so closely that Trump staffers shared it as genuine[1]. ### How do you use His Brain? No. His Heart? Users typically repost the original image or photoshop variants like glowing eyes, with some deep-frying the file to beat Twitter's detection algorithm[10]. ### Is His Brain? No. His Heart still popular? It's a classic artifact of the 2020 primary cycle, mostly remembered now as an example of Twitter enforcing election-misinformation rules against a joke image[1]. ## References 1. [https://www.theverge.com/2020/4/23/21233006/joe-biden-trump-fake-ad-campaign-hillary-clinton-twitter-tumblr-reddit]() 2. [https://www.instagram.com/p/B_QQ3xvBEBu/]() 3. [https://www.washingtonpost.com/opinions/its-still-bidens-race-to-lose/2019/09/02/71d9ef0c-cb48-11e9-a1fe-ca46e8d573c0_story.html]() 4. [https://knowyourmeme.com/memes/his-brain-no-his-heart]() 5. [https://twitter.com/shoe0nhead/status/1253514732662915072]() 6. [https://twitter.com/KristySwansonXO/status/1253546873824202752]() 7. [https://www.reddit.com/r/tumblr/comments/g6shzm/b_i_d_e_n/]() 8. [https://www.instagram.com/p/B_ayWw1BMmH/]() 9. [https://twitter.com/RLewisReports/status/1252858359331446785]() 10. [https://twitter.com/i/status/1253509052723867655]() --- Source: https://meme.com/memes/his-brain-no-his-heart Published by meme.com — The Internet Meme Library