Fans took the Hotline Bling video's most striking frames of Drake shrugging, leaning, and pointing his fingers, and turned them into cutout reaction images and preference-chart edits that formed the base of the Drakeposting format. Slate called the clip highly meme-able "largely due to Drake's goofy dance moves"1.

On Vine and Twitter, sync edits set the choreography to unrelated audio under tags like #DrakeAlwaysOnBeat, turning Drake's footwork into a versatile music-video overlay. The song's title phrase itself became slang for a booty call, with Urban Dictionary users defining it as what happens when a specific late-night caller lights up your phone5.

Drakeposting edits typically pair a cutout of Drake mid-shrug or mid-lean with two panels showing something he "rejects" versus something he "approves," in the vein of a preference chart. For dance versions, users film themselves doing the shoulder shimmy and finger-point routine, often against a plain colored wall to nod at the Turrell-style cube set. Sync edits under #DrakeAlwaysOnBeat drop new audio over the original footage so Drake appears to be dancing to whatever song the editor picks.