# How It Feels To Chew 5 Gum How It Feels To Chew 5 Gum is a catchphrase and image macro format taken from Wrigley's 2007 ad campaign for 5 Gum, which paired the slogan with surreal, euphoric imagery[1]. Internet users lifted the line as a hyperbole template, spawning years of parody videos and image macros across 4chan, Reddit, and other meme sites[3]. ## Origin Wrigley launched the 5 Gum brand in 2007 with an ad campaign built around the slogan 'How It Feels To Chew 5 Gum'[1]. The commercials paired the tagline with euphoric imagery, showing chewers hooked to sensation machines or drifting through surreal environments designed to convey a heightened flavor experience, and the tone read as unintentional comedy to a lot of viewers[3]. - **Platform:** Television advertising (Wrigley's 5 Gum) / YouTube (viral spread) - **Creator:** Wrigley (5 Gum advertising campaign) - **Date:** 2007 ## Overview The joke rides on the gap between the phrase and whatever the poster attaches to it. The actual 5 Gum spots showed chewers wired to sensation machines and drifting through vivid dreamlike scenes meant to sell the gum as a full-body sensory hit[1]. The meme flips that framing, using the same tagline to caption mundane, painful, or completely random footage as if it deserved the same kind of over-the-top reaction[3]. Image macros usually slap 'how it feels to chew 5 gum' over reaction images, screenshots, or GIFs where a character looks blissed out, stunned, or in mild pain. Video parodies follow the same rule, dubbing the tagline over unrelated clips or restaging the ad's format with a deliberately underwhelming payoff[2]. The gag holds up because the original commercials were exaggerated enough that any absurd reaction fits under the caption. ## How It Spread Parody videos of the commercials made their way onto YouTube, with uploaders restaging the ad's dreamlike setups and swapping the payoff for something absurd or disappointing[2]. Image macros using the slogan showed up on 4chan, Reddit, Meme Generator, FunnyJunk, and Cheezburger, generally pairing the tagline with reaction shots that mimicked the ad's over-the-top intensity[3]. Reddit users kept the format in rotation through meme subreddits, resurfacing the caption on new reaction images long after the original campaign stopped airing[4]. The line became shorthand for any moment that looked disproportionately intense compared to the trigger. ## How to Use A common convention is to caption a reaction image or short video with 'how it feels to chew 5 gum' whenever the pictured reaction looks disproportionately intense[3]. Posters typically pick clips where a character looks ecstatic, wrecked, or in over-the-top pain, using the tagline as a punchline that nods to the 5 Gum ad's absurd energy. ## Frequently Asked Questions ### What is How It Feels To Chew 5 Gum? It's a catchphrase and image macro format lifted from Wrigley's 2007 5 Gum ad campaign, used online as a hyperbole punchline[1][3]. ### Where did How It Feels To Chew 5 Gum come from? The slogan was introduced as part of Wrigley's 5 Gum advertising campaign in 2007, which paired the line with euphoric, surreal imagery[1]. ### What does How It Feels To Chew 5 Gum mean? Online, the phrase is used to caption reactions or footage that look absurdly intense, riffing on the ad's over-the-top depiction of chewing gum[3]. ### How do you use How It Feels To Chew 5 Gum? Pair the tagline with a reaction image, screenshot, or short clip where the pictured reaction looks disproportionately extreme for what triggered it[3]. ### Is How It Feels To Chew 5 Gum still popular? The format spread across YouTube parodies and image macros on 4chan, Reddit, Meme Generator, FunnyJunk, and Cheezburger, and posts referencing it still turn up in Reddit meme communities[3][4]. ## References 1. [https://www.youtube.com/watch?v=bCjPP7liZCA]() 2. [https://www.youtube.com/watch?v=7HZUYEqViG8]() 3. [https://knowyourmeme.com/memes/how-it-feels-to-chew-5-gum]() 4. [https://www.reddit.com/search/?q=how+it+feels+to+chew+5+gum]() --- Source: https://meme.com/memes/how-it-feels-to-chew-5-gum Published by meme.com — The Internet Meme Library