Hulk Hogan

1985personality / catchphraseclassic

Published August 29, 2026

Hulk Hogan, born Terry Gene Bollea in 1953, spent four decades feeding the internet with wrestling clips, catchphrases like "Whatcha gonna do, brother?" and a string of tabloid moments that kept his name trending well into the 2020s. His death from cardiac arrest in July 2025 sparked a fresh wave of tribute clips and archive posts across TikTok and Twitter, cementing him as one of the most posted-about wrestlers in internet history.

Overview

Hulk Hogan's meme footprint is less a single template and more a decades-long collage of wrestling clips, catchphrase reposts and news-cycle drama that fans keep dragging back onto every new platform. The core visual pieces are all from his ring work: the yellow-and-red shirt tear, the cupped-hand ear, the finishing leg drop and the Hulk Up sequence where he no-sells punches, all pulled straight from 1980s WWF footage that still gets uploaded to YouTube by both fans and WWE's official channel3.

The verbal side runs on a small pool of Hogan catchphrases, most notably "Whatcha gonna do, brother?" and the instruction to "say your prayers and eat your vitamins," both of which get quoted flat or edited into reaction images7. Hogan's own biographical grab bag, six WWF/E titles, six WCW titles and a 469-day WCW World Heavyweight run from 1994 to 1995, feeds a steady stream of "greatest of all time" list posts on wrestling Twitter3. Fans of the wrestler still call themselves Hulkmaniacs, a label he built the persona around back in the 1980s3.

Origin & Background

Platform
WWF television (source), YouTube (viral spread)
Creator
Terry Gene Bollea
Date
1985

Terry Gene Bollea, born August 11, 1953, started wrestling in 1977 after a failed music career and joined the World Wrestling Federation, now WWE, in 19793. The Hulk Hogan character with the red-and-yellow gear, the mustache and the "Hulkamania" branding took off in the mid-1980s and turned him into the marquee name of pro wrestling for the decade, which is the window most of his still-circulating meme clips are pulled from3.

Hogan's crossover to the internet started organically once YouTube launched in 2005 and Hulkamaniacs began mass-uploading old wrestling matches, promos and interviews, with several clips racking up over a million views apiece3. He joined Twitter in 2010 and had built up 1.35 million followers by July 2015, with his official Facebook page sitting at 4.5 million likes around the same time3.

How It Spread

The Hogan internet story pivoted hard on October 10, 2012, when Gawker.com published a one-minute excerpt from a covertly recorded 30-minute sex tape featuring Hogan and the wife of his best friend, Florida radio DJ Bubba the Love Sponge7. Hogan sued Gawker on April 24, 2013 for $100 million and eventually forced the site to remove the clip, kicking off the Bollea v. Gawker case that would drag on for years and, if Hogan won, threatened to sink the entire Gawker empire7.

The drama spiked again on July 24, 2015 when the National Enquirer and Radar jointly published transcripts leaked from the trial evidence, in which Hogan repeatedly called himself "a little bit racist" while discussing his daughter Brooke's relationship with a Black business associate1. WWE terminated his contract that same day, wiped his biography page, pulled his merchandise and removed him from the Hall of Fame listings, with Hogan tweeting a cryptic "in the storm I release control" message hours before the axe fell1. Twitter mentions of "Hulk Hogan" in various combinations hit nearly 300,000 on July 24 and the days after3.

WWE quietly reinstated Hogan into the Hall of Fame on July 15, 2018 after a three-year suspension, framing it around "numerous public apologies" and volunteer work with young people2. The move split the locker room, with Mark Henry reporting Black wrestlers were "50/50" on the return and The New Day's Kofi Kingston posting a widely praised statement acknowledging Hogan's importance to wrestling while calling out the harm of his comments6. Hogan died of cardiac arrest at 71 in his Clearwater, Florida home on July 24, 2025, and TikTok user @crissyglass19 posted a video from outside the house showing him being taken out on a stretcher that hit over 214,000 views, 10,400 likes and 580 comments within two hours5.

How to Use This Meme

Hogan reposts usually pull from one of three buckets: catchphrase quotes typed as reaction copy ("Whatcha gonna do, brother?" under a wild event, "say your prayers and eat your vitamins" as ironic advice), still frames of the shirt tear or cupped ear used as image macros, or straight video clips of 1980s promos and matches recycled on YouTube and TikTok37. Post-2025, the tribute format is common too, pairing a career highlight clip with the death date.

Frequently Asked Questions