# I Crave That Mineral > I Crave That Mineral is a 2014 Tumblr meme featuring an Alpine ibex licking salt from a mountainside cliff, captioned with the phrase that became the iconic catchphrase. "I Crave That Mineral" is a catchphrase meme born on Tumblr in late October 2014, built around a photograph of an Alpine ibex licking salt deposits off the side of a near-vertical mountainside[2]. The original post by Tumblr user sixpenceee captioned "They crave that mineral" picked up over 283,000 notes within two months and triggered a wave of remixes, photoshops, and jokes that made it one of the most talked-about memes at the tail end of 2014[1]. ## Origin On October 27, 2014, Tumblr user sixpenceee posted a photograph of an Alpine ibex licking salt off a mountainside along with the caption "They crave that mineral"[2]. The post spread rapidly through Tumblr's reblog system, collecting more than 283,000 notes in its first two months[2]. The deadpan caption paired with the absurd image of a goat clinging to a cliff hit a sweet spot for Tumblr's humor at the time. - **Platform:** Tumblr - **Creator:** sixpenceee (original poster) - **Date:** 2014 ## Overview The meme centers on a real wildlife photograph of Alpine ibexes scaling steep, nearly vertical rock faces to reach natural salt deposits. These mountain goats are known for their extreme climbing abilities, and the image of one casually licking a cliff wall struck the internet as both impressive and deeply absurd[2]. The phrase "I crave that mineral" became a punchline applied to any situation involving intense, irrational desire or compulsion, often paired with images of people or characters in precarious positions[1]. ## How It Spread The meme picked up significant momentum in mid-December 2014. On December 14th, Tumblr user Meladoodle posted a text joke reading "Me giving head: I crave that mineral," which pulled in over 4,400 notes within 72 hours[2]. The next day, YouTuber Suicide Balloons uploaded a parody of One Direction's 2011 hit "What Makes You Beautiful" titled "Crave That Mineral"[2]. December 16th was the meme's biggest single day. A Wikipedia page titled "I crave that mineral" was created (and quickly flagged for deletion)[2]. Tumblr user floozys declared it "the most unexpected, late entry meme of 2014"[2]. That same day, Tumblr user Mikasa-Ackerman posted an Attack on Titan anime screenshot with the caption "she craves that mineral," pulling 9,400+ notes in 24 hours[2]. Tumblr user santakuroo also shared a photoshopped version of the original ibex image featuring That Feel Guy and Sad Frog (Pepe), which racked up over 21,300 notes in a single day[2]. Urban Dictionary picked up the phrase too, with entries describing it as "the supposed last meme of 2014" and noting the unlikely path from a wildlife photo on Tumblr to widespread internet joke[1]. ## How to Use The phrase works as a punchline for any situation where someone (or something) is drawn to an object or goal with irrational, single-minded intensity. Common formats include: - Pairing "I crave that mineral" with images of people, animals, or characters reaching for, climbing toward, or fixating on something - Using the first-person "I crave that mineral" as a caption for personal desire or compulsion - Swapping the ibex image with other subjects in similarly precarious or absurd positions - Applying "they crave that mineral" as a third-person observation on obsessive behavior The humor typically comes from the contrast between the calm, matter-of-fact tone of the phrase and the extreme lengths someone is going to in the image. ## Fun Facts - Alpine ibexes really do scale near-vertical dam walls and cliff faces to lick mineral salt deposits. The behavior is well-documented by wildlife researchers. - The meme went from zero to one of the biggest Tumblr posts of late 2014 in under two months, with the original post hitting 283,000+ notes[2]. - The Wikipedia deletion debate itself became part of the joke, with Tumblr users sharing screenshots of the page's rapid creation and removal[2]. ## Frequently Asked Questions ### What is "I Crave That Mineral"? It's a catchphrase meme from 2014 based on a photo of an Alpine ibex licking salt off a mountainside, originally captioned "They crave that mineral" on Tumblr[2]. ### Where did "I Crave That Mineral" come from? Tumblr user sixpenceee posted the original photo and caption on October 27, 2014[2]. ### What does "I Crave That Mineral" mean? The phrase is used to express intense, often absurd desire for something, playing off the image of a goat scaling a cliff just to lick salt[1]. ### How do you use "I Crave That Mineral"? Pair the phrase with an image of someone or something going to extreme lengths to reach a goal, or use it as a caption expressing irrational fixation on an object or activity[2]. ### Is "I Crave That Mineral" still popular? It's widely recognized as a classic Tumblr-era meme from 2014, though its active usage has declined from its peak in late 2014 and early 2015[1]. ### Who originally posted the ibex photo on Tumblr? Tumblr user sixpenceee posted the photo with the caption "They crave that mineral" on October 27, 2014[2]. ### How many notes did the original post get? The original Tumblr post collected over 283,000 notes in its first two months[2]. ### Why was the Wikipedia article deleted? A Wikipedia page for "I crave that mineral" was created on December 16, 2014 and quickly selected for deletion, likely due to notability guidelines[2]. ### What was the "Crave That Mineral" song? YouTuber Suicide Balloons uploaded a parody of One Direction's "What Makes You Beautiful" titled "Crave That Mineral" on December 15, 2014[2]. ### Why do ibexes actually lick cliffs? Alpine ibexes climb steep rock faces to reach natural salt and mineral deposits, which are essential nutrients not easily found in their mountain habitat[2]. ## References 1. [Melanie Tech Blog]() 2. [I Crave That Mineral - Know Your Meme]() 3. [Second presidency of Donald Trump]() 4. [I Crave That Mineral - Urban Dictionary]() --- Source: https://meme.com/memes/i-crave-that-mineral Published by meme.com — The Internet Meme Library