# Impossibru Impossibru is a reaction image showing Japanese comedian Ayumu Kato caught mid-panic on the prank show Panic Face King, paired with the Engrish-style caption 'impossibru' meaning 'impossible.' The clip hit YouTube in January 2010 and became one of the early meme faces that shaped 4chan and FunnyJunk reaction image culture. ## Origin The face belongs to Japanese comedian Ayumu Kato, who was the mark in a segment of the hidden-camera prank series Panic Face King (ドッキリの帝王)[3]. Producers walked Kato into what he thought was a business meeting with three suited executives, then staged a sniper attack in which the actors were 'shot' in front of him and a body-armored gunman burst in returning fire[3]. Kato hit the floor before a second man calmly walked over, pressed a prop pistol to his head and revealed the whole thing was a bit for television[3]. The clip was uploaded to YouTube by the account clicktoriscom on January 29, 2010, which is where imageboard users first grabbed the freeze frame that became the macro[1]. - **Platform:** Japanese TV (Panic Face King) / YouTube (viral spread) - **Creator:** Ayumu Kato (subject); clicktoriscom (YouTube uploader) - **Date:** 2010 ## Overview Impossibru is a single frozen shot of Ayumu Kato with his mouth stretched wide and eyes squinted in a look of pure disbelief, captioned with the mock-Engrish spelling of 'impossible'[1]. The 'ru' ending mimics how the loanword インポシブル (imposhiburu) sounds when transliterated back from Japanese, which is the whole joke posters lean on when slapping the word under the still[3]. People use the image as a reaction to anything that reads as absurd, unfair, or physically improbable, from bad news stories to game glitches[2]. It sits in the same 4chan-era family as Rape Face and other 'panic face' macros, where the humor comes from a real facial expression pushed to a cartoon extreme[3]. Some edits swap the caption for other broken-English exclamations or paste the head onto other bodies, but the plain white-Impact-caption version is the one that stuck[4]. ## How It Spread Through early 2010 the still moved from YouTube onto humor aggregators and imageboards, with FunnyJunk[4], Cheezburger[5] and FAILblog running Impossibru posts alongside 4chan threads that pushed the meme deeper into reaction-image rotation[3]. Fans spun up dedicated Facebook pages built around the Kato face and its catchphrase, which kept the image circulating outside the imageboard bubble[6]. The original prank footage got a mainstream boost when the British satirical panel show Have I Got News For You aired a clip of the Panic Face King segment, exposing UK audiences who had only seen the still to the source video[3]. A separate long-form upload of the prank on YouTube stayed online as a reference copy for anyone tracing the meme back to its Japanese TV roots[2]. ## How to Use The common convention is to drop the unmodified Kato still into a thread as a reply to a claim, event or image that feels ridiculous, with 'impossibru' typically set in white Impact caps across the bottom. People often omit the caption entirely once the face is recognizable enough on its own, or swap in a different mock-Engrish word for a specific in-joke. ## Frequently Asked Questions ### What is Impossibru? Impossibru is a reaction image of Japanese comedian Ayumu Kato pulling a shocked face during a prank on Panic Face King, captioned with an Engrish spelling of 'impossible'[1]. ### Where did Impossibru come from? The still is taken from a Panic Face King segment where Kato was tricked into thinking a sniper attack was happening around him, uploaded to YouTube by clicktoriscom on January 29, 2010[1]. ### What does Impossibru mean? 'Impossibru' mimics how the English loanword 'impossible' sounds when spoken through Japanese phonetics (インポシブル, imposhiburu), used as an exclamation of disbelief[3]. ### How do you use Impossibru? Post the Kato still, typically captioned 'impossibru' in Impact font, as a reaction to something absurd or hard to accept[4]. ### Is Impossibru still popular? It is a classic 2010-era reaction face that spread through FunnyJunk, Cheezburger, 4chan and Facebook groups during its peak years and is still recognized as part of the early meme-face canon[3]. ## References 1. [https://www.youtube.com/watch?v=iUrFaocVIQ0]() 2. [https://www.youtube.com/watch?v=T__mUwF6UVA]() 3. [https://knowyourmeme.com/memes/impossibru]() 4. [https://funnyjunk.com/tag/impossibru]() 5. [https://cheezburger.com/tag/impossibru]() 6. [https://www.facebook.com/Impossibru]() --- Source: https://meme.com/memes/impossibru Published by meme.com — The Internet Meme Library