# Invest In Rare Fish Multiple Uncles > Invest In Rare Fish Multiple Uncles is a 2021 parody image-macro from Instagram account @entrapranure that sarcastically urges investment in "rare fish" and "multiple uncles," mocking entrepreneur and sigma grindset culture. Invest In Rare Fish / Multiple Uncles is a series of parody hustle culture memes that sarcastically encourage people to invest in the "rare fish market" and surround themselves with "multiple uncles" as keys to financial success. The trend started on Instagram in April 2021 through the parody account @entrapranure and spread to TikTok by early 2022, where it spawned increasingly absurd spinoffs mocking sigma grindset and entrepreneur influencer culture. ## Origin The concept of a "rare fish market" may trace back to the indie video game *Cruelty Squad*, released in January 2021, which features a stock market where players trade fish and human organs for profit[2]. Whether or not @entrapranure played the game, the idea of fish as a serious investment vehicle fit perfectly into their parody hustle culture page. On April 27, 2021, @entrapranure posted an image macro on Instagram showing photos of Tom Brady and Michael Cera under the caption "If your friend group isn't talking about these things… find a new friend group." The list of topics included deliberately ridiculous items like "piles of sand," "Tom Brady touchdown," and "rare fish investments"[2]. The post picked up over 1,300 likes within a year. - **Platform:** Instagram (@entrapranure), TikTok (viral spread) - **Creator:** @entrapranure (original poster), @rarefishinvestor (dedicated spinoff account), Luca Maxim / @santeluca (later TikTok evolution) - **Date:** 2021 ## Overview Invest In Rare Fish memes take the format of hustle culture advice posts, the kind that tell you to wake up at 4 AM, cut off lazy friends, and grind nonstop. Except instead of real business advice, they push completely absurd "investments" like rare fish, piles of sand, and the need for multiple uncles. The joke works because the format is pixel-perfect parody: the same motivational fonts, the same stock photos of suited-up entrepreneurs, the same aggressive tone about "leveling up." The only difference is the advice is total nonsense[2]. The "Multiple Uncles" subset takes it further, inserting the idea that true success requires having not one but several uncles, sometimes with the added suggestion of "mining uncles in the Congo." Both threads mock the shallow, repetitive nature of hustle culture content that flooded Instagram and TikTok in the early 2020s[2]. ## How It Spread The meme moved fast on Instagram. The day after @entrapranure's original post, the page @yourlordandsaviormonke reposted it and pulled in over 3,000 likes[2]. By May 2021, @entrapranure had posted more rare fish content, and another parody page, @the.brilliant.ceo.quotes.ig, joined in with their own rare fish market reference on May 21st[2]. A dedicated account, @rarefishinvestor, launched on June 4, 2021 and began posting memes exclusively about investing in rare fish[2]. By October, the joke had reached Reddit, where a user asked /r/PFJerk "What Rare Fish are Worth Investing in?" and got over 30 upvotes[2]. The real explosion came in early 2022. @entrapranure's March 29th post about rare fish hit over 8,000 likes in two weeks, and an April 3rd post matched it with 8,200 likes in a single week[2]. That same month, TikTokers started reposting rare fish memes and creating original videos. On April 10, 2022, TikToker @timmytebow posted a sparkles-and-champagne edit referencing rare fish that pulled 57,000 views in two days. The next day, @frankniu's video advising that only experts should invest in rare fish hit 150,000 views in 24 hours[2]. The peak moment came on April 11, 2022, when @entrapranure posted a rare fish meme using an image of Hasbulla that blew up to over 34,000 likes in a single day[2]. ### Multiple Uncles The "Multiple Uncles" branch appeared on March 26, 2022, when @entrapranure posted an iceberg-format meme listing criteria for success that included "multiple uncles" alongside other absurd requirements. The post earned roughly 6,500 likes over two weeks[2]. Three days later, the March 29th post that went viral for rare fish also included "Multiple Uncles" in its list, pulling the two threads together[2]. Other parody pages picked up the uncle angle quickly. On April 11, @businessmanliving, another ironic hustle culture page, posted their own multiple uncles meme and got about 1,200 likes in a day[2]. TikTok latched onto it the same day: @sigmaindustries posted a video referencing "Mine UNCLES in the Congo" that earned 421,200 plays and 45,400 likes within 24 hours, while @2alexross told viewers they were "Broke" because they weren't "mining MULTIPLE UNCLES in the Congo," getting 25,200 plays[2]. ## How to Use Rare Fish / Multiple Uncles memes typically follow the visual language of hustle culture content: 1. **Pick a motivational format** — Iceberg tiers, "If your friend group isn't talking about these things" lists, champagne-and-success edits, or grindset video templates all work. 2. **Insert absurd advice** — Replace real business tips with "invest in rare fish," "acquire multiple uncles," or similarly nonsensical directives. The key is keeping the tone completely straight-faced. 3. **Match the aesthetic** — Use the same fonts, stock imagery, and editing style that real hustle culture accounts use. The parody lands hardest when it's nearly indistinguishable from the real thing at first glance. 4. **Optional escalation** — Later versions got progressively weirder, mixing in references to "mining uncles in the Congo" or requiring "Mongolian fishing boots." The more specific and confident the absurd claim, the funnier it plays. ## Cultural Impact The rare fish meme sits at the center of a larger wave of anti-hustle-culture comedy that gained traction across Instagram and TikTok in 2021-2022. Pages like @entrapranure built large followings by targeting the exact visual language of accounts like @garyvee or generic "CEO mindset" pages, flipping the formula into pure absurdism. The meme worked because hustle culture content was already so formulaic that the parody versions were barely distinguishable from the originals[2]. The trend also helped establish a template for ironic business TikTok that would carry forward. By late 2022, TikToker Luca Maxim (@santeluca) built on the rare fish and multiple uncles foundation to create a new wave of parody hustle content centered on "Mongolian Fishing Boots, Tech Extremists & Zara Employees," along with even more absurd signifiers like ISIS recruiters and Shrek's funeral[2]. ## Fun Facts - The rare fish investment concept may have been inspired by *Cruelty Squad*, a 2021 indie game where players literally trade fish on a stock market alongside human organs[2]. - The meme's biggest single-day performance was the Hasbulla rare fish post on April 11, 2022, which hit 34,000 likes in one day[2]. - @sigmaindustries' "Mine UNCLES in the Congo" TikTok pulled over 421,000 plays in a single day, making it one of the biggest individual posts in the trend[2]. - The original April 2021 post paired Tom Brady with Michael Cera as the faces of the "ideal friend group," a combination that makes zero sense, which was the entire point[2]. ## Frequently Asked Questions ### What is Invest In Rare Fish? Invest In Rare Fish is a parody hustle culture meme that sarcastically advises people to invest in the "rare fish market" as a path to financial success, mocking the generic advice common on entrepreneur Instagram pages[2]. ### Where did Invest In Rare Fish come from? The meme originated on April 27, 2021, when Instagram parody page @entrapranure posted an image macro listing absurd conversation topics including "rare fish investments"[2]. ### What does Invest In Rare Fish mean? The meme satirizes hustle culture and sigma grindset content by replacing real financial advice with completely absurd directives like investing in rare fish or acquiring multiple uncles[2]. ### How do you use Invest In Rare Fish? Create content in the visual style of motivational hustle culture posts but replace the advice with nonsensical suggestions about rare fish, multiple uncles, or other absurd requirements for success[2]. ### Is Invest In Rare Fish still popular? The meme peaked in spring 2022 but its format influenced later ironic business content on TikTok, including the "Mongolian Fishing Boots" trend in late 2022[2]. ### What is the Multiple Uncles meme? Multiple Uncles is a subset of the rare fish trend, originating from @entrapranure's March 26, 2022 iceberg post that listed "multiple uncles" as a criterion for success[2]. ### What does Cruelty Squad have to do with rare fish memes? The 2021 indie game *Cruelty Squad* features a fish trading market, which may have inspired the concept of rare fish as a serious investment[2]. ### Who started the Mongolian Fishing Boots trend? TikToker Luca Maxim (@santeluca) launched the Mongolian Fishing Boots / Tech Extremists / Zara Employees trend in October 2022, building on the rare fish and multiple uncles foundation[2]. ## References 1. [Donald Trump Jr.]() 2. [Invest In Rare Fish / Multiple Uncles - Know Your Meme]() --- Source: https://meme.com/memes/invest-in-rare-fish-multiple-uncles Published by meme.com — The Internet Meme Library