# ISIS-chan

ISIS-chan is a moe anthropomorphized character created on 2channel's /news4vip/ board on January 24, 2015, as a Google-bombing effort to flood image search results for 'ISIS' with anime illustrations instead of terrorist propaganda. The anchor-designation thread hit 1,000 replies within three hours, and inside 24 hours the hashtag #ISIS_chan logged 9,000 Twitter mentions as the project reached 4chan and reddit.

## Origin
The thread titled 'Let's make ISIS into a moe girl and send it to them!' (translated from Japanese) went up on 2channel's /news4vip/ board on January 24, 2015, with the stated goal of Google-bombing image search results for 'ISIS' with anime art[1]. The original poster opened anchor designation to randomize the character's traits, and replies hit 1,000 within three hours[3]. Anonymous illustrators began posting ISIS-chan drawings in the same thread the same day[1].

The effort borrowed the counter-propaganda playbook of the 2010 Hinomoto Oniko campaign, which did the same thing for anti-Japan slurs[3]. An Imgur album compiled early fan art as submissions kept arriving[6].

- **Platform:** 2channel /news4vip/ (origin) / Twitter (viral spread)
- **Creator:** Anonymous 2channel users
- **Date:** 2015

## Overview
The character's specifications were settled through anchor designation, a 2channel lottery game where traits are locked in by whoever posts at pre-chosen reply numbers[1]. That process produced ISIS-chan's profile: a 19-year-old, 150cm tall, with short black hair, brown skin, green eyes, a black ISIS-style uniform and a fondness for Japanese muskmelon[3]. Illustrators then drew anime-style art of this character, frequently pairing her with the signature muskmelon, and uploaded the results under hashtags designed to hit the same search terms as actual ISIS propaganda[1].

To keep the effort from backfiring, 2channel posters wrote guidelines asking artists to avoid directly mocking Islam, Muslim communities or the hostages then held by the group[3]. The ISIS-chan Twitter account also drew a firm line between the 2channel campaign and a separate Tumblr blog by user kdaash, who had been posting unrelated anime drawings tagged #ISIS chan since December 2014 as apparent fan art for the group itself[2].

## Frequently Asked Questions
### What is ISIS-chan?
ISIS-chan is a moe anthropomorphized character of the Islamic State created on 2channel to disrupt the SEO profile of ISIS-related image searches with anime art[1].

### Where did ISIS-chan come from?
She originated in a thread on 2channel's /news4vip/ board on January 24, 2015, titled 'Let's make ISIS into a moe girl and send it to them!'[1].

### What does ISIS-chan mean?
The character was designed as counter-propaganda, modeled on the earlier Hinomoto Oniko project, so anime illustrations would dominate search results for 'ISIS' instead of the group's own imagery[3].

### How do you use ISIS-chan?
Illustrators typically draw her using the anchor-designated specs (short black hair, brown skin, green eyes, black uniform, muskmelon in hand) and post under hashtags like #ISIS_chan or #ISISちゃん[3].

### Is ISIS-chan still popular?
The campaign was tied to the January 2015 moment and most activity clustered in those first weeks on 2channel, Twitter and 4chan; it is not an active campaign today[3].

## References
1. [https://viper.2ch.net/test/read.cgi/news4vip/1422098539/](<https://viper.2ch.net/test/read.cgi/news4vip/1422098539/>)
2. [https://twitter.com/isisvipper/status/560947568503308290](<https://twitter.com/isisvipper/status/560947568503308290>)
3. [https://knowyourmeme.com/memes/isis-chan](<https://knowyourmeme.com/memes/isis-chan>)
4. [https://www.reddit.com/r/japan/comments/2tlfmx/isisaishisuchan_debuts_from_twitter_mocking/](<https://www.reddit.com/r/japan/comments/2tlfmx/isisaishisuchan_debuts_from_twitter_mocking/>)
5. [https://boards.4chan.org/int/thread/36628459](<https://boards.4chan.org/int/thread/36628459>)
6. [https://boards.4chan.org/pol/thread/40952744](<https://boards.4chan.org/pol/thread/40952744>)
7. [https://imgur.com/a/Yadtr](<https://imgur.com/a/Yadtr>)
8. [http://krautchan.net/jp/thread-36832.html](<http://krautchan.net/jp/thread-36832.html>)
9. [http://blog.livedoor.jp/isischan/](<http://blog.livedoor.jp/isischan/>)

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Source: https://meme.com/memes/isis-chan
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