# Jamie Lee Curtis Freakier Friday Ad Milkers > Jamie Lee Curtis Freakier Friday Ad Milkers is a 2025 viral TikTok video where Disney's Freakier Friday promotional clip of Curtis in a revealing grey top generated millions of views and thirst-trap discourse. In mid-August 2025, a TikTok promotional video for the Disney sequel *Freakier Friday* went massively viral not because of the film itself, but because Jamie Lee Curtis appeared in a low-cut grey top that put her chest on full display. The clip, posted by the official Disney Studios TikTok account, racked up over 10 million views in a single day[1] and flooded social media with thirsty reactions, memes, and discourse about whether Disney intentionally deployed Curtis as a "thirst trap" to boost ticket sales[6]. ## Origin On August 15, 2025, Curtis made a surprise appearance at a *Freakier Friday* screening at the El Capitan Theatre in Hollywood, wearing the grey off-the-shoulder pantsuit from the film[5]. The event was billed as a "Tess look-alike screening" where fans came dressed as her character[7]. Photos and video from the appearance captured Curtis in the revealing outfit. The next day, August 16, 2025, the TikTok account @disneystudios posted the now-infamous clip, labeled "A special message from Jamie Lee Curtis"[4]. The video showed Curtis in the low-cut top, encouraging viewers to go see *Freakier Friday* in theaters. Within 24 hours, it had over 10 million views[1] and 684,700 likes in two days[4]. - **Platform:** TikTok (Disney Studios account), Twitter / X (viral spread) - **Creator:** Disney Studios (promotional video), Jamie Lee Curtis (subject) - **Date:** 2025 ## Overview The meme centers on a short promotional TikTok video described as "A special message from Jamie Lee Curtis" for her film *Freakier Friday*, the sequel to the 2003 comedy *Freaky Friday*. In the clip, Curtis speaks directly to viewers while wearing a low-cut grey off-the-shoulder outfit from the film, in which she reprises her role as Tess Coleman[7]. Rather than paying attention to her words, viewers fixated entirely on her chest. The comment section devolved immediately into shock, thirst, and jokes, with top comments like "Where did THOSE come from" pulling 300,000+ likes[1]. The format quickly spilled off TikTok into screenshot reactions, caption memes, and animation edits across every major platform. ## How It Spread The TikTok comments section lit up immediately. TikToker @theaaronpaul left one of the top comments: "I was not familiar with your game before, Jamie Lee Curtis," riffing on the Shaquille O'Neal "I Owe You an Apology" meme format. That comment alone pulled over 55,400 likes in a day[4]. On that same day, August 16, the meme jumped to X. User @Andrew__Boley tweeted a screenshot of Curtis from the video with the single-word caption "Bruv," earning 32,000 likes in two days[4]. User @PimpMasterYoda1 posted a side-by-side of Curtis with a reaction image, asking "Where in the hell was Jamie Lee Curtis hiding those things all this time?" and picked up 22,000 likes[4]. By August 17, the discourse exploded. X user @SomaKazima2 tweeted "Why would Disney post that 💀💀💀💀💀" alongside a screen-recording of the TikTok's comment section, which was dominated by thirsty reactions and Rowley Looking Down GIFs. That post hit 136,000 likes in a single day[4]. On Reddit, a post to r/shittymoviedetails read "Disney is flooding social media with Jamie Lee Curtis thirst traps: this is a uh… reference… to the umm… how the… hmm," gaining 13,000 upvotes overnight[4]. TikToker @awsma_48 posted an animation meme joking about the ad that pulled 99,000 likes[4]. The meme formats ranged from single-panel reaction screenshots to four-panel escalation memes, faux magazine covers, and caption swaps that reframed Curtis as everything from a "final boss" to an "unbothered CEO of Vibes"[2]. A major sub-thread of the discourse involved older viewers pointing people toward Curtis's earlier work. "All these people thirsting over Jamie Lee Curtis all of a sudden, I have to ask them, have they never watched True Lies?" was a common refrain[6]. Her 1994 hotel room dance scene from *True Lies* and her role in the 1983 film *Trading Places* were circulated as evidence that Curtis had "always been that girl"[1]. Curtis's name and *Freakier Friday* dominated trending lists on both X and TikTok[8]. The box office reflected the attention: the film brought in $28.6 million domestically during its opening weekend and held strong in its second weekend with another $14.5 million, helped in part by the viral buzz[3]. ## How to Use The meme typically takes one of several forms: 1. **Screenshot reaction**: Grab a still from the TikTok video and pair it with a shocked, distracted, or thirsty caption. Common setups include "me trying to focus on what she's saying" or riffs on the "I was not familiar with your game" format. 2. **Side-by-side comparison**: Place the *Freakier Friday* promo shot next to stills from Curtis's earlier roles (*True Lies*, *Trading Places*) with captions about her always having been "that girl." 3. **Comment section screenshots**: Screen-record or screenshot the TikTok's comment section, which is full of crowd reactions, and caption with disbelief that Disney posted it. 4. **Caption swaps**: Use the image of Curtis from the promo and add your own text, often reframing her as a boss character, a power move, or an unexpected thirst trap in a family-friendly context. ## Cultural Impact The viral TikTok had a measurable effect on the film's box office. *Freakier Friday* debuted with $29 million domestically against a $42 million budget, with $15.5 million from overseas markets bringing the global total to $44.5 million in its opening week[9]. The film held its second weekend at $14.5 million domestically, a strong hold that AP attributed in part to the viral promotion[3]. The moment also reignited a broader conversation about ageism in Hollywood and the internet's relationship with older women's sexuality. Curtis, at 66, generating this level of thirst on a platform dominated by Gen Z users was itself a talking point[8]. TIME magazine questioned whether the sequel was necessary, prompting Curtis to push back on Instagram: "SEEMS a TAD HARSH. SOME people LOVE it. Me being one"[9]. Media coverage was extensive. The moment was reported on by outlets including HuffPost[5], Today[7], IBTimes[8], OutKick[3], and The Tab[1], all within days of the TikTok dropping. ## Fun Facts - The outfit Curtis wore in the TikTok was her actual costume from the film, not a separate promotional look. She wore it in-character as Tess Coleman[7]. - Curtis previously spoke about regretting plastic surgery she had in her mid-20s and has since become an advocate for natural aging[1]. - The El Capitan Theatre screening where the video was filmed featured a "Dress Like Tess" theme, with fans showing up in their best Tess Coleman cosplay[5]. - The original TikTok comment section became a meme in itself, with X user @SomaKazima2's screen-recording of it outperforming many of the standalone meme posts at 136,000 likes[4]. - Curtis co-starred with Lindsay Lohan in both the original 2003 *Freaky Friday* and the 2025 sequel, reuniting 22 years later[3]. ## Frequently Asked Questions ### What is Jamie Lee Curtis "Freakier Friday" Ad Milkers? It's a meme born from a TikTok promotional video for the Disney film *Freakier Friday*, in which Jamie Lee Curtis appeared in a low-cut grey top that drew massive attention to her chest rather than the movie[4]. ### Where did Jamie Lee Curtis "Freakier Friday" Ad Milkers come from? The video was posted on August 16, 2025, by the official Disney Studios TikTok account and went viral within hours, getting over 10 million views in a day[1]. ### What does Jamie Lee Curtis "Freakier Friday" Ad Milkers mean? The meme is about the internet's collective shock and thirst in response to Curtis's revealing outfit in a Disney promo, with "milkers" being internet slang for breasts[4]. ### How do you use Jamie Lee Curtis "Freakier Friday" Ad Milkers? People typically share screenshots from the TikTok with shocked or distracted captions, create side-by-side comparisons with her earlier roles, or screenshot the TikTok comment section as a reaction format[2]. ### Is Jamie Lee Curtis "Freakier Friday" Ad Milkers still popular? The meme went viral in August 2025 and generated widespread media coverage and social media engagement across TikTok, X, Reddit, and Instagram[8]. ### Why did Disney post the Jamie Lee Curtis TikTok? The video was a promotional clip for *Freakier Friday*, filmed during Curtis's surprise visit to a screening at the El Capitan Theatre. Whether Disney anticipated the thirsty response is debated[6]. ### How did Jamie Lee Curtis react to the viral video? Curtis addressed the attention on Instagram, writing that she was "HAPPY TO HELP SPREAD THE JOY THAT OUR MOVIE SERVES!" and acknowledged fans being "distracted" by her outfit[5]. ### Did the viral TikTok help Freakier Friday's box office? The film held strong in its second weekend with $14.5 million domestically, which was attributed in part to the viral buzz from the TikTok[3]. ### What was Jamie Lee Curtis wearing in the video? She wore a grey, off-the-shoulder pantsuit that was her actual costume from the film as Tess Coleman[7]. ### Why did people bring up True Lies and Trading Places? Older viewers pointed to Curtis's roles in those films as evidence she'd always been a screen siren, pushing back on younger users who seemed surprised by her appearance[6]. ### How many views did the original TikTok get? The video reached over 10 million views within 24 hours of being posted and accumulated over 684,700 likes in two days[1][4]. ### Was there a #DressLikeTess event? Yes. On August 15, the El Capitan Theatre hosted a Tess Coleman look-alike screening where fans dressed as her character, and Curtis showed up in costume[5]. ## References 1. [Wild reason people are freaking out about Jamie Lee Curtis promo]() 2. [13 Jamie Lee Curtis Freakier Friday Memes Causing Absolute THIRST]() 3. [Disney’s Freakier Friday Promo Goes Viral Thanks To Jamie Lee Curtis Low-Cut Top | OutKick]() 4. [Jamie Lee Curtis "Freakier Friday" Ad Milkers - Know Your Meme]() 5. [Jamie Lee Curtis Turns Heads At ‘Freakier Friday’ Event | HuffPost Entertainment]() 6. [Internet Reacts To Disney Busting Out Jamie Lee Curtis Freakier Friday Ad]() 7. [Jamie Lee Curtis Reacts to Fans 'Distracted' by Her 'Freakier Friday' Outfit]() 8. [Jamie Lee Curtis Broke the Internet With Her Daring Outfit During Freak Friday Promotions | IBTimes UK]() 9. [Jamie Lee Curtis TikTok video on Disney account sparks viral reaction and debate]() --- Source: https://meme.com/memes/jamie-lee-curtis-freakier-friday-ad-milkers Published by meme.com — The Internet Meme Library