# Klinik Tong Fang

Klinik Tong Fang is an Indonesian exploitable catchphrase mocking a Jakarta traditional medicine clinic whose 2012 television commercials used suspect patient testimonials. Indonesian users seized on the ad's format, swapping absurd before-and-after claims into the line 'Dulu saya X. Tetapi setelah ke klinik Tong Fang, saya jadi X.' By late 2012, image macros of the joke filled Kaskus threads and spawned a Hitler Reacts parody on YouTube.

## Origin
Klinik Tong Fang began operating in Jakarta around 2010 and started running Indonesian television commercials between 2011 and 2012 featuring supposed patient testimonials about cured illnesses[3]. The ads drew heavy criticism for violating Indonesian broadcasting ethics rules on health advertising, and on August 14, 2012, the North Jakarta Public Health Office sanctioned the clinic for breaching regulations on publicizing health services and traditional medicine (translated from Indonesian)[3].

The earliest documented meme version appeared on July 17, 2012, when a Klinik Tong Fang image macro was uploaded to Meme Generator[1]. Within weeks the format jumped to Kaskus, Indonesia's largest internet forum, where users rewrote the testimonial line into increasingly ridiculous variations[2].

- **Platform:** Indonesian television (catalyst) / Meme Generator and Kaskus (viral spread)
- **Creator:** Unknown
- **Date:** 2012

## Overview
Klinik Tong Fang jokes follow a strict fill-in-the-blank template taken straight from the clinic's TV spots: 'Dulu saya X. Tetapi setelah ke klinik Tong Fang, saya jadi X' ('I used to be X. But after going to Tong Fang Clinic, I became X')[1]. The humor comes from pairing a mundane complaint with an unrelated or nonsensical outcome, so a poster might claim they were poor and became even poorer, or that they were a man and left as a different man entirely[2].

Most early entries circulated as image macros built around stills of the ad's smiling testimonial actors, with the swapped caption slapped over the original pitch[1]. Indonesian forum users treated the format as a group writing exercise, piling up variations in long Kaskus threads where each reply tried to top the last with a stranger absurdity[2].

## How to Use
The common convention is to open with 'Dulu saya' plus a condition, state 'Tetapi setelah ke klinik Tong Fang, saya jadi' and then finish with a punchline that undercuts the first clause. Posters typically pair the caption with a frame from the original ad or a photo of the person being joked about[1].

## Frequently Asked Questions
### What is Klinik Tong Fang?
Klinik Tong Fang is an Indonesian exploitable catchphrase that parodies the suspect testimonial format used in a real Jakarta clinic's TV ads, with the line 'Dulu saya X. Tetapi setelah ke klinik Tong Fang, saya jadi X'[1].

### Where did Klinik Tong Fang come from?
The joke grew out of Klinik Tong Fang's 2011 to 2012 Indonesian television ads, which Indonesian regulators sanctioned on August 14, 2012 for violating broadcasting ethics on health advertising[3].

### What does Klinik Tong Fang mean?
In meme usage, it mocks the ad's structure by letting posters swap in any absurd before-and-after claim about visiting the clinic, usually paired with a still from the commercial[2].

### How do you use Klinik Tong Fang?
Start with 'Dulu saya' and a condition, then follow with 'Tetapi setelah ke klinik Tong Fang, saya jadi' plus an outcome that undercuts or absurdly repeats the first clause[1].

### Is Klinik Tong Fang still popular?
It is a classic Indonesian meme from 2012 that dominated Kaskus threads and YouTube parodies at the time, with the Hitler Reacts parody alone passing 46,400 views within two years[5].

## References
1. [https://memegenerator.net/Klinik-Tongfang](<https://memegenerator.net/Klinik-Tongfang>)
2. [https://www.kaskus.co.id/thread/000000000000000015815458/ngakak-pic-serba-klinik-tong-fang/](<https://www.kaskus.co.id/thread/000000000000000015815458/ngakak-pic-serba-klinik-tong-fang/>)
3. [http://metro.tempo.co/read/news/2012/08/14/214423358/gara-gara-iklan-klinik-tong-fang-dapat-sanksi](<http://metro.tempo.co/read/news/2012/08/14/214423358/gara-gara-iklan-klinik-tong-fang-dapat-sanksi>)
4. [https://www.kaskus.co.id/thread/000000000000000015928159/kumpulan-lelucon-kalimat-iklan-klinik-tong-fang/](<https://www.kaskus.co.id/thread/000000000000000015928159/kumpulan-lelucon-kalimat-iklan-klinik-tong-fang/>)
5. [https://www.youtube.com/watch?v=aAvEivZgHcU](<https://www.youtube.com/watch?v=aAvEivZgHcU>)
6. [https://knowyourmeme.com/memes/klinik-tong-fang](<https://knowyourmeme.com/memes/klinik-tong-fang>)

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Source: https://meme.com/memes/klinik-tong-fang
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