# Look at This Fucking Hipster

Look at This Fucking Hipster is a single-topic Tumblr blog launched by comedian Joe Mande in April 2009 that curated candid photos of people in stereotypical hipster fashion[1]. The blog rode the peak of the late-2000s anti-hipster backlash into a book deal within months and set the template for the 'Look at This Fucking X' snowclone that spread across Tumblr for years after[2].

## Origin
Look at This Fucking Hipster was created in April 2009 by New York City stand-up comedian and writer Joe Mande[3]. Mande has told the story that the site started as a way to explain the hipster concept to his father, who had asked 'is that a hipster?' during a visit to Williamsburg, Brooklyn, the neighborhood most associated with the scene at the time[3]. He briefly considered calling the project IsThatAHipster.com before settling on the more direct Tumblr URL[3].

Mande gave an interview about the site to Gawker on May 8, 2009, which New York Magazine's Daily Intel picked up the same week in a post about the blurry line between ironic and sincere hipster taste[1]. That coverage arrived while the blog was only about a month old.

- **Platform:** Tumblr
- **Creator:** Joe Mande
- **Date:** 2009

## Overview
Look at This Fucking Hipster is a curated photo blog with a simple format: submitted or found snapshots of people wearing the visual shorthand of the late-2000s hipster, think ironic mustaches, thick-rimmed glasses, cutoff denim, PBR tallboys, and skinny jeans, posted without much commentary beyond the title's blanket judgment[1]. The joke works because the pictures do the talking, and the title reframes any candid street shot as evidence for the prosecution.

The format sits inside a slightly older strain of fashion-mockery writing, most directly VICE's long-running 'DOs & DON'Ts' column, which was collected as a book in September 2004 and used the same one-photo-plus-caption structure to skewer street style[3]. Where VICE tried to be arbiter of cool, Mande's blog was blunter and funnier, treating 'hipster' itself as the punchline rather than any individual outfit choice[2].

## How It Spread
Through April and May 2009 the blog was picked up by New York-focused outlets like FREEWilliamsburg and Gothamist, music sites NME and Absolute Punk, and general internet-culture hubs including BuzzFeed and Laughing Squid[3]. New York Magazine used the site as a jumping-off point for a piece on 'post-irony' among Brooklyn hipsters in May 2009, quoting Mande's Gawker interview at length[1].

In June 2009 Mande announced the blog had sold to St. Martin's Press, and after roughly a year of clearing image rights, the book version was released on March 30, 2010[3]. The Tumblr also spawned a wave of snowclone spin-offs built on the 'Look at This Fucking X' template, including Look at This Fucking Juggalo[4], Look at This Fucking Teabagger[5], and Look at This Fucking Bro[6], each pointing the same joke at a different subculture.

In October 2012, New York creative-agency worker Jules Laplace launched Styleblaster, a webcam mounted in his Williamsburg apartment that auto-uploaded motion-triggered photos of pedestrians to a voting site, essentially automating the LATFH premise[3].

## How to Use
The blog format is a template anyone can copy: take a candid street photo of someone whose outfit reads as a subculture cliche, post it with no caption beyond the site's blanket title, and let the framing do the work. The 'Look at This Fucking X' snowclone typically swaps in another group perceived as annoying, juggalos, bros, teabaggers, and applies the same one-photo-per-post rhythm.

## Frequently Asked Questions
### What is Look at This Fucking Hipster?
It's a Tumblr blog launched in April 2009 by comedian Joe Mande that posts candid photos of people in stereotypical hipster fashion[3].

### Where did Look at This Fucking Hipster come from?
Mande started it in New York City after his father asked 'is that a hipster?' during a visit to Williamsburg, Brooklyn[3].

### What does Look at This Fucking Hipster mean?
The title is the whole joke: the photo is presented as self-evident proof of hipster excess, no caption required[1].

### How do you use Look at This Fucking Hipster?
The format inspired a 'Look at This Fucking X' snowclone applied to juggalos, bros, teabaggers and other subcultures, each running on the same one-photo, one-title structure[4].

### Is Look at This Fucking Hipster still popular?
It's a classic of the early Tumblr single-topic-blog era, remembered mainly for its 2010 St. Martin's Press book and the wave of spin-offs it inspired[3].

## References
1. [https://nymag.com/daily/intel/2009/05/latfhcom_laughing_at_clowns_fo.html](<https://nymag.com/daily/intel/2009/05/latfhcom_laughing_at_clowns_fo.html>)
2. [https://latfh.com/](<https://latfh.com/>)
3. [https://knowyourmeme.com/memes/look-at-this-fucking-hipster](<https://knowyourmeme.com/memes/look-at-this-fucking-hipster>)
4. [https://lookatthisfuckingjuggalo.tumblr.com/](<https://lookatthisfuckingjuggalo.tumblr.com/>)
5. [https://lookatthisfuckingteabagger.tumblr.com/](<https://lookatthisfuckingteabagger.tumblr.com/>)
6. [https://latfbro.tumblr.com/](<https://latfbro.tumblr.com/>)

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