# Marselo

Marselo is the ironic nickname Spanish-speaking internet users gave to the anthropomorphic Powerball mascot of Chile's Kino 5 lottery, which took off as an image macro in late 2019. Video edits set to Marshmello's track 'Alone' tied the character to the EDM producer by name, and by November Instagram and Memedroid were full of fake movie posters imagining a Marselo cinematic universe alongside animated film Killer Bean.

## Origin
In May 2005, the Chilean company Lotería de Concepción launched Kino 5, a Powerball-style draw with a round white mascot carrying the number 5 across its back[3]. The character appeared in TV commercials and on the lottery's website throughout the mid-2000s[5]. By March 2007, the same promo art was recognisable enough that a Venezuelan betting site, Triples de Venezuela, lifted the illustration for its own branding, as documented in a Chilean blog that compared the two layouts side by side (translated from Spanish)[1].

The 'marselo' caption itself has no confirmed author. It was circulating on Spanish-language Instagram before October 23rd, 2019, when the first widely shared derivative went up, but the original edit's creator stays unidentified[4].

- **Platform:** Instagram (viral spread)
- **Creator:** Unknown
- **Date:** 2019

## Overview
At its simplest, Marselo is the 2005 Kino 5 promo illustration, a cartoon Powerball with a big '5' across its back, saved as a JPEG and captioned 'marselo' underneath[4]. The gag runs on absurd deadpan. Spanish-speaking users treat this low-resolution lottery mascot like a prestige franchise hero, inventing a backstory and fake sequels for him.

Fake movie posters are the most common output. Creators mock up one-sheets for titles such as 'Marselo 5: La venganza de los caídos' (Marselo 5: The Revenge of the Fallen), often slotting in the yellow bean-shaped assassin from the animated short Killer Bean as the co-star or antagonist[7]. Video edits are the second main vein: short clips of Kino 5 TV spots get recut against tracks by American DJ Marshmello, because the mascot's round white head and the DJ's helmet look nearly identical and the names rhyme[2].

## How to Use
To make a Marselo entry, start with the 2005 Kino 5 lottery mascot and present it with full dramatic weight. Common conventions include fake action-film posters where the mascot shares top billing with Killer Bean's cartoon assassin, and short video edits set to any Marshmello track so viewers hear the name-match joke immediately. Captions typically stay in Spanish, since most of the audience is Latin American[4].

## Frequently Asked Questions
### What is Marselo?
Marselo is the ironic nickname given to the anthropomorphic lottery-ball mascot of Chile's Kino 5 draw, which spread as an image macro among Spanish-speaking internet users in late 2019[4].

### Where did Marselo come from?
The character was designed in 2005 for Lotería de Concepción's Kino 5 lottery[3], but the 'marselo' caption and meme format emerged on Spanish-language Instagram before October 23rd, 2019[4].

### What does Marselo mean?
The name echoes the stage name of American DJ Marshmello, which is why fans soundtracked the earliest video edits with his track 'Alone'[4]. The misspelling is part of the joke.

### How do you use Marselo?
Users typically make a fake movie poster, trailer or video edit presenting the Kino 5 mascot as the lead of a film franchise, often paired with the yellow assassin from Killer Bean[7].

### Is Marselo still popular?
Its main surge happened in late 2019 and early 2020 on Spanish-language Instagram and Memedroid[4]. The available sources do not document significant activity since.

## References
1. [https://6pack.wordpress.com/2007/03/06/la-creatividad/](<https://6pack.wordpress.com/2007/03/06/la-creatividad/>)
2. [https://www.youtube.com/watch?v=N1Y_T_T1mFg](<https://www.youtube.com/watch?v=N1Y_T_T1mFg>)
3. [https://es.wikipedia.org/wiki/Loter%C3%ADa_de_Concepci%C3%B3n#Kino_5](<https://es.wikipedia.org/wiki/Loter%C3%ADa_de_Concepci%C3%B3n#Kino_5>)
4. [https://knowyourmeme.com/memes/marselo](<https://knowyourmeme.com/memes/marselo>)
5. [https://www.youtube.com/watch?v=oNaxBZyKFjg](<https://www.youtube.com/watch?v=oNaxBZyKFjg>)
6. [https://www.youtube.com/watch?v=Ur5phGurGT4](<https://www.youtube.com/watch?v=Ur5phGurGT4>)
7. [https://www.urbandictionary.com/define.php?term=Marselo](<https://www.urbandictionary.com/define.php?term=Marselo>)

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Source: https://meme.com/memes/marselo
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