Moon Moon

2013character / catchphraseclassic

Published September 6, 2026

Moon Moon is a fictional dim-witted wolf character born from a Tumblr werewolf name generator in April 2013, when user Kitchiki joked that the goofy name would make them the dumbest wolf in the pack. The bit exploded into a wave of ask blogs, comics and pack-outcast jokes, and got a second life in 2018 when scientists floated 'moonmoon' as a name for submoons.

tumblr memescharacter archetype memesanimal memesname based memesearly 2010s memes

Overview

Moon Moon is a fictional wolf who gets treated as the mentally slow, embarrassing member of an otherwise fierce pack3. The joke works by pairing menacing wolf imagery with dopey inner monologues, usually written in shouty all-caps, in the same silly-voice-for-an-animal tradition that powered Doge1. The name itself is the punchline, because 'Moon Moon' sounds too goofy to belong to a proper apex predator.

Most Moon Moon posts follow one of two formats. The first is a screenshot of a wolf photo captioned with the pack yelling at Moon Moon for ruining a hunt or 'bringing' him along2. The second is a first-person Moon Moon voice, wide-eyed and confused, asking things like whether he can 'internet too'4. Both lean on the same character beat: the rest of the wolves are cool, and Moon Moon is not.

Origin & Background

Platform
Tumblr (viral spread)
Creator
Kitchiki
Date
2013

The character was born on April 5th, 2013, when Tumblr user Kitchiki reblogged a chart titled 'What is Your Werewolf Name?' and landed on 'Moon Moon' based on the initials P.W.3. Kitchiki's reply, written in all-caps, read 'MY NAME, IS FRICKIN MOON MOON. I'D BE THE MOST RETARDED WOLF. "OH SHIT WHO BROUGHT FUCKING MOON MOON ALONG?"'5. That single response, not the chart, is what turned the name into a character. According to Daily Dot, the original post picked up more than 800,000 notes1.

On April 15th, 2013, Tumblr user Frukass replied with a short comic showing a wolf pack on a hunt getting derailed by Moon Moon rushing in to 'get the thing', which locked in the pack-outcast framing that later posts reused5.

How It Spread

Through late April 2013, the joke jumped from a one-off reply into a small ecosystem of dedicated Tumblr accounts, including the Ask Moon Moon blog3, The Marvelous Moon Moon (which greeted visitors with 'hey, whatcha doing? are these the internets? can I internet too?')4, The Official Moon Moon Blog, and F**k Yeah Moon Moon3. A Twitter account @MoonMoontheWolf and a Facebook page called 'Moon Moon The Wolf' launched around the same window, with the Facebook page going up on April 26th3. From Tumblr, the character bled onto Imgur, Tickld and Reddit, keeping the same 'idiot wolf ruins the hunt' beat3.

Moon Moon even made a cameo in World of Warcraft's Patch 5.4 PTR, where dataminers tagged a new Darkmoon dire wolf boss called Moonfang with 'moon-moon' as a nickname6.

The character got a full revival on October 10th, 2018, when Gizmodo covered astronomer Juna Kollmeier and Sean Raymond's paper on whether moons could have their own submoons7. New Scientist tweeted that the objects had been suggested to be called 'moonmoons', which racked up over 10,000 retweets and 28,000 likes3. Twitter users immediately dragged the 2013 wolf back into the replies, and Daily Dot ran a piece connecting the astronomy news to the old Tumblr saga1.

How to Use This Meme

The classic template is a photo of a wolf (usually looking heroic or menacing) with a caption that treats Moon Moon as the pack's screw-up. Common conventions are all-caps dialogue, the phrase 'who brought Moon Moon along', and a stupid interior thought from Moon Moon himself. To make your own, pick a wolf image, write the rest of the pack's exasperated reaction, and give Moon Moon one dumb line that undercuts whatever serious thing is supposed to be happening.

Frequently Asked Questions

Moon Moon

2013character / catchphraseclassic

Published September 6, 2026

Moon Moon is a fictional dim-witted wolf character born from a Tumblr werewolf name generator in April 2013, when user Kitchiki joked that the goofy name would make them the dumbest wolf in the pack. The bit exploded into a wave of ask blogs, comics and pack-outcast jokes, and got a second life in 2018 when scientists floated 'moonmoon' as a name for submoons.

tumblr memes character archetype memes animal memes name based memes early 2010s memes

Overview

Moon Moon is a fictional wolf who gets treated as the mentally slow, embarrassing member of an otherwise fierce pack3. The joke works by pairing menacing wolf imagery with dopey inner monologues, usually written in shouty all-caps, in the same silly-voice-for-an-animal tradition that powered Doge1. The name itself is the punchline, because 'Moon Moon' sounds too goofy to belong to a proper apex predator.

Most Moon Moon posts follow one of two formats. The first is a screenshot of a wolf photo captioned with the pack yelling at Moon Moon for ruining a hunt or 'bringing' him along2. The second is a first-person Moon Moon voice, wide-eyed and confused, asking things like whether he can 'internet too'4. Both lean on the same character beat: the rest of the wolves are cool, and Moon Moon is not.

Origin & Background

Platform
Tumblr (viral spread)
Creator
Kitchiki
Date
2013

The character was born on April 5th, 2013, when Tumblr user Kitchiki reblogged a chart titled 'What is Your Werewolf Name?' and landed on 'Moon Moon' based on the initials P.W.3. Kitchiki's reply, written in all-caps, read 'MY NAME, IS FRICKIN MOON MOON. I'D BE THE MOST RETARDED WOLF. "OH SHIT WHO BROUGHT FUCKING MOON MOON ALONG?"'5. That single response, not the chart, is what turned the name into a character. According to Daily Dot, the original post picked up more than 800,000 notes1.

On April 15th, 2013, Tumblr user Frukass replied with a short comic showing a wolf pack on a hunt getting derailed by Moon Moon rushing in to 'get the thing', which locked in the pack-outcast framing that later posts reused5.

How It Spread

Through late April 2013, the joke jumped from a one-off reply into a small ecosystem of dedicated Tumblr accounts, including the Ask Moon Moon blog3, The Marvelous Moon Moon (which greeted visitors with 'hey, whatcha doing? are these the internets? can I internet too?')4, The Official Moon Moon Blog, and F**k Yeah Moon Moon3. A Twitter account @MoonMoontheWolf and a Facebook page called 'Moon Moon The Wolf' launched around the same window, with the Facebook page going up on April 26th3. From Tumblr, the character bled onto Imgur, Tickld and Reddit, keeping the same 'idiot wolf ruins the hunt' beat3.

Moon Moon even made a cameo in World of Warcraft's Patch 5.4 PTR, where dataminers tagged a new Darkmoon dire wolf boss called Moonfang with 'moon-moon' as a nickname6.

The character got a full revival on October 10th, 2018, when Gizmodo covered astronomer Juna Kollmeier and Sean Raymond's paper on whether moons could have their own submoons7. New Scientist tweeted that the objects had been suggested to be called 'moonmoons', which racked up over 10,000 retweets and 28,000 likes3. Twitter users immediately dragged the 2013 wolf back into the replies, and Daily Dot ran a piece connecting the astronomy news to the old Tumblr saga1.

How to Use This Meme

The classic template is a photo of a wolf (usually looking heroic or menacing) with a caption that treats Moon Moon as the pack's screw-up. Common conventions are all-caps dialogue, the phrase 'who brought Moon Moon along', and a stupid interior thought from Moon Moon himself. To make your own, pick a wolf image, write the rest of the pack's exasperated reaction, and give Moon Moon one dumb line that undercuts whatever serious thing is supposed to be happening.

Frequently Asked Questions