# Mr. Caffeine

During Ubisoft's E3 2011 press conference on June 6, 2011, hired pitchman Aaron Priceman performed as Mr. Caffeine and mimicked a time machine sound by saying 'doodly doodly doop' before each retro-themed franchise video. Audience silence, repeated mispronunciations of Tom Clancy as 'Tom Cuh-lancy,' and a flubbed delivery made him a target by nightfall, when YouTube users began uploading metal, Sparta and YouTube Poop remixes of the flashback bit.

## Origin
Ubisoft's 25th anniversary press conference ran on June 6, 2011, during E3 week in Los Angeles, with a block of videos imagining current Ubisoft franchises as if produced 25 years earlier[4]. Priceman, a professional pitchman who performs under the stage name Mr. Caffeine, was hired to host that block and preface each clip with the 'doodly doodly doop' flashback vocalization[1]. The full presentation was uploaded to YouTube the same day, where viewers caught the awkward timing, the mispronunciations and the dick jokes alongside the actual Ubisoft announcements[1].

- **Platform:** E3 2011 live broadcast / YouTube (viral spread)
- **Creator:** Aaron Priceman (Mr. Caffeine, Ubisoft E3 2011 host)
- **Date:** 2011

## Overview
Priceman's bit revolved around a running gag where he introduced each retro-styled Ubisoft video with a flashback effect, waving his hand and vocalizing 'doodly doodly doop' to sell a time-travel joke[1]. Writers compared the sound to the 'diddly-doot' flashback cue from the 1992 comedy Wayne's World, suggesting he was reaching for a familiar reference but missing the delivery[4]. His other on-stage material included a 'poop on your toothpaste' aside, dick-joke asides, an 'absolutely epic fail right here, yikes' line, and multiple mispronunciations of Tom Clancy as 'Tom Cuh-lancy'[4].

Clips typically isolate one Priceman moment, usually the 'doodly doodly doop' hand gesture or the 'epic fail' line, then loop it, pitch-shift it, or score it to music. Metal covers, Sparta remixes and YouTube Poop edits appeared the same day as the broadcast[3], and gaming blogs recirculated the clip whenever E3 host duties returned to discussion[6].

## Frequently Asked Questions
### What is Mr. Caffeine?
Mr. Caffeine is the stage name of pitchman Aaron Priceman, who hosted Ubisoft's E3 2011 press conference and became a meme for repeating 'doodly doodly doop' as a time-travel sound effect[1].

### Where did Mr. Caffeine come from?
Priceman appeared live on June 6, 2011, hosting a 25th anniversary video block at Ubisoft's E3 press conference in Los Angeles, which was broadcast on YouTube the same day[1][4].

### What does Mr. Caffeine mean?
'Mr. Caffeine' is Priceman's own pitchman stage name, and the 'doodly doodly doop' phrase was his imitation of a flashback sound effect, often compared to the 'diddly-doot' cue from Wayne's World[4].

### How do you use Mr. Caffeine?
Edits typically loop the 'doodly doodly doop' gesture or the 'epic fail, yikes' line and set it to metal, Sparta remix templates, or YouTube Poop treatments like the ones Halolz and FunnyJunk mirrored in June 2011[3][4].

### Is Mr. Caffeine still popular?
The clip became a classic reference for 'worst E3 moments' lists, with Screw Attack and NeoGAF users still citing it the following year as something to avoid at E3 2012[7][4].

## References
1. [https://www.youtube.com/watch?v=ecffZBdhAUU](<https://www.youtube.com/watch?v=ecffZBdhAUU>)
2. [https://www.giantbomb.com/forums/general-discussion/30/the-i-hate-mr-caffeine-thread/500272/](<https://www.giantbomb.com/forums/general-discussion/30/the-i-hate-mr-caffeine-thread/500272/>)
3. [https://www.halolz.com/2011/06/10/video-mr-caffeine-e3-2011-metal-remix/](<https://www.halolz.com/2011/06/10/video-mr-caffeine-e3-2011-metal-remix/>)
4. [https://knowyourmeme.com/memes/mr-caffeine-doodly-doodly-doop](<https://knowyourmeme.com/memes/mr-caffeine-doodly-doodly-doop>)
5. [http://www.gamesabyss.com/e3-conference-lowlights-from-mr-caffeines-dick-jokes-to-jack-trettons-tie/](<http://www.gamesabyss.com/e3-conference-lowlights-from-mr-caffeines-dick-jokes-to-jack-trettons-tie/>)
6. [https://www.gamesetwatch.com/2011/06/what_the_hell_is_mr_caffeines.php](<https://www.gamesetwatch.com/2011/06/what_the_hell_is_mr_caffeines.php>)
7. [http://www.screwattack.com/news/things-i-dont-want-see-e3](<http://www.screwattack.com/news/things-i-dont-want-see-e3>)
8. [https://www.youtube.com/watch?v=Pjoz5QkaERA](<https://www.youtube.com/watch?v=Pjoz5QkaERA>)

---
Source: https://meme.com/memes/mr-caffeine-doodly-doodly-doop
Published by meme.com — The Internet Meme Library